Quantcast
Jump to content


When saving the customer money; backfires!


Recommended Posts

The sad or/and funny thing is, she may come back with a broken seat in a couple of month again.

But I definitely agree with Xrac, or if I my add to his statement my personal observation.

Most likely your best/most paying customer = less complaining, happy, referring customer

your least paying, most given attention to and white gloved customer = most complaining, never could be pleased customer.

Please note, i am not advocating neglecting or mistreating the customer, the above is just another cost of doing business imo.

Edited by nmikmik
Link to comment
Share on other sites

I have learned however not always followed is to always offer the best and "right" fix at all times. I tell my customers that we have to perform this repair procedure and/or use this part for their benefit and to do the job right. If there are any issues with the repair or the part we can surely warranty the work and would take responsibility for the job. Otherwise there would be a larger possibility of a failure with no recourse.

 

Of course in the interest of keeping a customer happy I have resorted to breaking my own rules which has bite me in the ass many times but thats a different story!

  • Like 1
Link to comment
Share on other sites

 

Me too and some of the biggest messes I have gotten into were when I tried to save someone money. It is the "No good deed goes unpunished syndrome."

Seems everytime you look at a situation and you know the cost of a replacement component is more than the car is worth or out of the customers pocket book... AND you take the initative to go the cheaper way it always bites ya in the seat of the pants.

 

I totally agree with everybody... give them the option first! Then the decision is entirely theirs and if the patch job fails it's their problem not yours. (Considering too...that the patch job was first done well.)

 

Been there..done that...got the chew marks on the ars to prove it.

  • Like 2
Link to comment
Share on other sites

Seems everytime you look at a situation and you know the cost of a replacement component is more than the car is worth or out of the customers pocket book... AND you take the initative to go the cheaper way it always bites ya in the seat of the pants.

 

I totally agree with everybody... give them the option first! Then the decision is entirely theirs and if the patch job fails it's their problem not yours. (Considering too...that the patch job was first done well.)

 

Been there..done that...got the chew marks on the ars to prove it.

I agree. If I feel there is a viable option I will always present it to the customer and let them make the decision. It gains far more trust I find to not dictate but to educate. Such as with brake pads, we can go with compressed cigarette ash like the $99.95 brake place, but you're going to have shorter life, more noise, more dust and lower braking power, or we can go with a premium pad, restore the factory performance and all that other stuff. When faced with options and reasons why the cheaper option is cheaper, not better or of greater value, the customer has to decide how their ability to pay and the value of their life plays into the decision.

.

With that said I absolutely hate the good/better/best scenario because if you use economy or inferior grade parts, it doesn't matter if you explain to the customer the short life-expectancy and poor performance they won't remember the discussion 6 months from now when the part fails. You can put in on the work order, video-tape the discussion, have the customer sign the disclaimer and promise you that they are actually selling the car (haven't we all heard that story before?) you just know you're going to see that car 19 months from now, the 12 month warranted part has failed and the customer is complaining, "But you JUST fixed it!"

 

Yeah, well you were selling it too!

  • Like 2
Link to comment
Share on other sites

I agree. If I feel there is a viable option I will always present it to the customer and let them make the decision. It gains far more trust I find to not dictate but to educate. Such as with brake pads, we can go with compressed cigarette ash like the $99.95 brake place, but you're going to have shorter life, more noise, more dust and lower braking power, or we can go with a premium pad, restore the factory performance and all that other stuff. When faced with options and reasons why the cheaper option is cheaper, not better or of greater value, the customer has to decide how their ability to pay and the value of their life plays into the decision.

.

With that said I absolutely hate the good/better/best scenario because if you use economy or inferior grade parts, it doesn't matter if you explain to the customer the short life-expectancy and poor performance they won't remember the discussion 6 months from now when the part fails. You can put in on the work order, video-tape the discussion, have the customer sign the disclaimer and promise you that they are actually selling the car (haven't we all heard that story before?) you just know you're going to see that car 19 months from now, the 12 month warranted part has failed and the customer is complaining, "But you JUST fixed it!"

 

Yeah, well you were selling it too!

Oh man did you hit the nail on the head. This is exactly why I won't sell or install parts I am not willing to back.
Link to comment
Share on other sites

 

Me too and some of the biggest messes I have gotten into were when I tried to save someone money. It is the "No good deed goes unpunished syndrome."

 

That's great! Thanks for putting a name to this, xrac. It seems that we have been having more than the usual bouts of this in the past couple years and we have been here for 31 years. What is really difficult to deal with is when the "good deed" is put into a review as a less than stellar experience for the customer. So not only did we go above and beyond eating things that weren't even ours to eat seems we don't even get to keep the customer and we have to explain why saving a customer money was a bad thing. Oh well, such is the life we have chosen! :-)

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Changing The Industry
      Has Certification Testing Been Dumbed Down? #podcast #automotivebusiness #carrepair
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Our panel discusses and debunks car maintenance myths from an online article titled "15 Car Maintenance Rip-Offs You Should Avoid." They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE. Bryan Pollock, Willco Auto Care, Sanborn, NY, and Lockport, NY Show Notes
      Engine Flushes (00:04:12) Debunking the necessity of engine flushes for well-maintained vehicles and the importance of following manufacturer's guidelines. Air Filter Replacements (00:09:50) Discussion on the necessity of replacing air filters at every oil change and the impact of environmental factors on air filter maintenance. Air Filter Size and Replacement (00:15:25) Exploring the impact of modern engine technology on air filter size and the need for evidence-based professional inspection for filter replacement. Cabin Air Filters (00:17:01) Discussion on the condition of cabin air filters and the impact of leaves and bugs on air quality. Airflow Issues (00:18:30) Addressing airflow problems caused by neglected cabin air filters and the potential damage to blower motors. Windshield Wiper Fluid (00:20:00) Debunking the effectiveness of costly windshield wiper fluid and discussing the difference in quality and impact on visibility. Octane Boosters and Fuel Additives (00:24:33) Debating the use and effectiveness of octane boosters and fuel system additives in modern vehicles. Tire Shine and Nitrogen Filling (00:29:48) Discussion on the impact of tire shine and the benefits of filling tires with nitrogen. Headlight Cleaning Kits (00:31:13) Debunking the effectiveness of expensive headlight cleaning kits and discussing alternative DIY solutions using household items. Restoring Headlights (00:33:01) Discussion on the process of restoring headlights and the potential cost-prohibitive nature of the restoration. Extended Warranties (00:38:06) Debunking the effectiveness of aftermarket extended warranties, with insights on their limitations and coverage issues. Redundant Coolant Flushes (00:43:15) Discussion on the necessity of coolant flushes, signs of coolant issues, and the importance of proper maintenance. Oil Additives for Engine Safeguard (00:47:44) Contradictory information on oil additives and frequent oil changes, with a focus on the composition of oil and the need for thorough upkeep. Oil Enhancers (00:49:17) Discussion on the use of oil enhancers for cold starts and their conditional application. Undercoating (00:49:41) Debate on the necessity of undercoating for modern vehicles and its effectiveness in preventing rust. Custom Exhaust System (00:54:33) Debunking the performance gains of installing a custom exhaust system on ordinary vehicles. Dealership Oil Changes (00:56:19) Comparison of the cost and quality of oil changes at dealerships versus local mechanics or aftermarket repair facilities. Professional Detailing (00:59:55) Debate on the cost and benefits of professional detailing versus DIY cleaning with quality supplies. Misleading Presentation (01:01:48) Critique of the 15 car maintenance rip-offs presentation, discussing the lack of relevance and stereotypes in the content. The stereotype of being ripped off (01:05:06) Discussion about the stereotype of being ripped off and its impact on the automotive industry. Consulting and expert articles (01:05:59) Debunking consulting and expert articles in the automotive industry and their use of clickbait and buzzwords. Educating clients on vehicle maintenance (01:07:30) Importance of educating clients on vehicle maintenance and the need for evidence-based decision-making. Importance of ADAS calibration (01:12:16) Discussion on the importance of ADAS calibration and its impact on vehicle safety and performance. Potential risks of skipping calibration (01:15:28) Exploring the potential risks and consequences of skipping ADAS calibration in vehicle maintenance. Legal implications of skipping calibration (01:17:32) The legal implications and potential consequences of skipping calibration procedures in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                                  
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      The Basics of Owning An Auto Repair Shop - Advocacy Over Sales in Auto Repair


  • Our Sponsors



×
×
  • Create New...