Quantcast
Jump to content


Joe Marconi

Shopping Cart Advertising?

Recommended Posts

Does anyone advertise on shopping carts at your local Super Market? If so, has it been effective? I go shopping with my wife a least a few times a month, and have done it for years. I have to admit, I know that there are ads on the shopping carts, but I have never looked at one and can't recall the name of any business on the carts.

 

But, I want to keep an open mind. I realize it is a form of brand awarness, but would like feedback from fellow shop owners.

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • Article: Picture This - - Hard to believe I wrote this 20 years ago.

      Picture This   Years ago my younger brother came to work for me. He didn’t know a thing about cars, but was willing to learn all he could. Teaching new techs is an art that most shop owners have to learn to do, but teaching your little brother can be a chore and can test your patience. I muddled thru it all and taught him what I could. I was sure at some point in time the two of us would butt heads like brothers will do, and he would take his new found skills and move up in the rank and files of the automotive technical world, but in the meantime it was his turn to learn from his older brother.   When he first started I would walk him through each step of how to diagnose a certain system in a car. A lot of times he would have questions, and I’d do my best to answer them. He learned quickly and was really sharp at picking up some of those little details that are harder to teach. You know things like how you held a certain wrench or used a certain tool, to you and me it’s no big deal. But to a novice, it’s a revelation, then you (I) tend to forget to mention those certain traits while you’re teaching. Mainly because you are trying to get to the solution as efficiently as possible, and you neglect to bring it up. Such as: “always test your test light connection before testing what you’re testing, or don’t forget to check for all your tools before you pull the car out of the shop….” Things like that.   One day we had a truck come in with dual fuel tanks on it. The gas gauge wasn’t working and needed some attention. This was a perfect opportunity for Junior to learn a few of my short cuts on these old models. It was an older Ford, in which the tank gauge ran thru the tank switchover button. It was rather easy to pull it out of the dash and connect to the gauge from the back of the switch. Luckily it was the typical problem I’ve seen a hundred times in the past. The switch connections would melt and the tank wouldn’t switch from the front tank to the rear, and of course the gauge wouldn’t move either.   After locating the correct leads to the gauge and to the tanks I decided to show him how the gauge worked. I hooked up the one of the tanks to the crossover lead that would supply the signal from the tank to the gauge.   “Ya see this, that’s the lead to the fuel gauge in the dash, and this is one of the tank wires. I’ll connect these together and we should get a reading on the dash,” I told him. He was watching intently, taking in all the wiring diagram information, the location of the wires, and how I was bypassing the switch. He was fascinated with the flow of the current and the way the gauge would respond. I even went as far as moving the gauge from full to empty by opening and closing it to a ground signal. While I had his attention I filled him in on the two types of gauges that were used back then (bimetallic and magnetic) and how low resistance on a bimetal type gauge would read near a full tank, while a magnetic gauge would read close to empty. Change the resistance and the gauge would/should read accordingly.   “So, if we put gas in the tank the gauge should move right? That way we could check the sending units in the tanks too,” he asked me.   “Great idea, grab a gas can and let’s add a few gallons,” I said, excited that he was so interested in the project.   He grabbed a can of gas and poured a few gallons in the tank. I was watching the gas guage carefully, but there was no movement. I knew I was on the right wires, but nothing was happening. Now what? Are there more problems?   “Crawl under there, and check to be sure the wire color is correct,” I yelled from the cab to him.   “Yep, it’s the right wire on the tank.”   “Well, we might have to pull the tank; it’s not changing the gauge readings up here.”   “Before we do that let’s add some more gas, maybe we didn’t add enough,” Junior tells me.   I thought I better go back and help hold the funnel, while he poured the gas in the tank. Unknowing to me, all this time my wife (who was the office manager) was listening in on the whole thing. She likes to keep tabs on me, and make sure I’m not going into one of my usual rants or having a fit because I had to explain something over and over again to little brother. This time she was standing at the corner of the shop just behind the truck with a camera. “CLICK”, I heard the camera shutter go off and she was back there laughing like there was no tomorrow.   “What’s so funny?” I asked her.   “You two idiots have been putting gas in the wrong tank. You’re on the front tank, and you’re putting gas in the rear tank,” my wife answers, laughing hysterically. About then the camera “clicked” again… this time it was an action shot taken at precisely the exact moment when these two idiots had that dumb struck look on their faces and realized what they just did. The shot had both of us on our knees, one holding a funnel and the other with the half empty gas can, and both of us staring right into the camera lens. Couldn’t have set it up any better if you tried. The picture clearly showed the side of the truck with both fuel tank doors visible and there was no doubt which tank we were putting in the extra gas. I guess it was one of those things I should have mentioned when we were checking the tank senders… make sure we are both on the same tank. For years that picture hung over her desk, and anytime I thought I was so smart she would point at the photo. Usually with that typical smirk, usually shaking her finger at me and of course the laugh… she had to laugh, but it wasn’t all that funny until she had me laughing about it too. Ok, Ok, I’m not perfect... and now my little brother knows it too.   These days he’s a top notch tech at a dealership, and I have to call him on occasions for some help on how to solve things once in a while. Oh the photo… uhmmm… what photo?? Somehow it’s missing… haven’t seen the darn thing in years. But I guess I really don’t need to see the photo … the wife has a pretty good memory... she reminds me just how smart I think I am every chance she gets.           Click here to view the article

      By Gonzo, in AutoShopOwner Articles

      • 5 replies
      • 676 views
    • Improve your local ranking on Google

      Google has a great informational page that outlines best practices to increase your website/business ranking in search results.  Can’t find your business? Improve your info. You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps. Enter complete data Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Learn how to edit your business information Verify your location(s) Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Learn more about verification Keep your hours accurate Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Learn how to edit your hours Manage and respond to reviews Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more Add photos Adding photos to your listings shows people your goods and services, and can help you tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Learn more How Google determines local ranking Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results. Relevance Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Distance Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. Prominence Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization. There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone. Source: https://support.google.com/business/answer/7091?hl=en

      By Alex, in Website Tips

        
      • 2 replies
      • 319 views
    • Anyone use Blue Yonder CC processing- $65 month no other charges

      Just got an email about Blue Yonder CC processing that sounds too good to be true. They say they only charge is $65 a month no start up fees, no transaction fees, no equipment fees, no hidden fees and no cancellation fees. It says it is compliant in all 50 states. Very tempting to try but I have been burned in the past. They are focusing on Auto Shop owners. Wondering what everyone else thinks about this. We would save over 10K a year.   Here is the website from my email: http://autorepairblueyonder.com/    

      By MINI4U, in General Automotive Discussion

      • 24 replies
      • 2,380 views
    • Stop Wasting Your Money - Use this FREE service to market your shop

      If you are currently texting your clients and are using one of those potentially expensive services that charge a pretty decent monthly fee, and then in some cases, up to an additional dollar per text to send automated and group texts to your clients, you'll probably want to check out a service that I've been recommending to my clients for several years - and it's totally FREE for your first 250 texts, then only .05 cents for each text after that. https://www.eztexting.com/ Sure, it doesn't have a direct link to your client list, requiring you to export/import your mobile numbers into their system (a 10-minute process) - but once your client's mobile numbers are uploaded into EZtexting you can pre-schedule your individual and group texts to go out whenever you wish. Happy texting!

      By Ron Ipach, in Marketing, Advertising, & Promoting

        
      • 0 replies
      • 464 views
    • wet behind the ears techs hurting local business's

      The town I live in has a college in it that teaches auto, diesel. My dealings with most of the students over the years has been they don't have the sense to get out of their own way. These kids come in with hi hopes and big dreams of being the next Smokey yunick, Richard petty  or Don Garlits Most not all when they are through with schooling or somewhere in the middle decide they know it all there is to know so they open up a rented house one car garage in a neighbor hood which is illegal in my city. Then they hit the internet and any place they can post a flyer to let people know they do repairs better and CHEAPER than anyone else in the world. Most these young kids have never wrenched on a car in their life till now and as with most people today the word cheap is like cheese to a mouse they just cannot resist the deal until they get just what they paid for Cheap work. They can afford to give their work away because they have no bills to pay and most advertise they will put your brakes on for 50.00 dollars. Some even state they will do the work for X amount of dollars and you bring the parts well if the customers stop and think for a minute they are not saving much if anything at all. I am now 55 years old I have been at this since I was 2 helping my father off and on in the garage at home then at his business everyday after school and beyond until his passing 9 yrs. ago this April 2017 I still consider myself in a learning mode in life I never claim to know it all but this college in town leads these boys and girls to believe that they can go to any shop small or large and make top dollar right off the bat and never have to work their way up the ladder to get to the top. Most of these CHEAP shops close soon after they open or after the kids graduate school and they head back to where they came from or to bigger cities and then they leave you to deal with the customers who left you just because they thought they could get the same quality of service they got from you but at a cheaper price. But its like I have said many many times cheaper is not always better Kelly bluebook and the Nada are guides NOT GOSPEL on used car prices. I just wish this college would not fill these kids heads with top of the ladder dreams when most are not even ready to start the climb         

      By Custom Coach, in General Automotive Discussion

      • 14 replies
      • 860 views
  • AutoShopOwner Sponsors



×