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By Joe Marconi
We sell service, not products. Yes, we sell water pumps, brake pads and air filters. And yes, those are products. But it’s the service we sell, the customer experience, which lives on well beyond the customer leaves your shop.
Think of it this way; when you buy a watch, or a new cell phone, the experience of what you purchase continues after the sale. When we replace a customer’s water pump or air filter, there is very little about those items that lives on beyond the sale.
But, what does live on is the customer experience. The better the experience, the more likely the customer will return to you. So focus on the customer experience, not the products you install.
My shop is in a very rural area in South Carolina. We are mainly a new tire dealer and we have been here for over 40 years. We repair and replace everything from hand truck tires all the way up to large radial rear tractor tires. We do alignments, brakes, front end suspension work, batteries, and oil changes. We have been successful at what we do, but I see the effects of the internet and additional competition from car dealers, big box, etc. on tires and rims.
I took over from my dad about 3 years ago and I added oil changes and focused more on the alignment and front end suspension work, which has been great. I have a great alignment and suspension guy. My background is more finance and the business side of things as opposed to the mechanical side of things.
I would like to get into doing more for our customers. I want to get some opinions on what types of services we should offer, and how I can find a decent general maintenance tech. I don't think that we should jump full on into engine and transmission work, but I could see doing things like master cylinders, ac work, fuel filters, general maintenance, etc.
I am going to have a pretty steep learning curve on this, so any pointers you guys could provide will be appreciated.
After two years, Our shop would like to start servicing TPMS services lights preset on most vehicles we encounter at our facility. I can't even imagine how much income we lost from not thinking about this earlier.
What scanners do you use to scan\flash TPMS sensors and how much do you charge?
Thanks in advance for your thoughts and opinions.