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By Ron Ipach
I'm going to go out here on a limb here and tell you -
YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT!
First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers.
Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. They may like, or even love, doing business with you, but if they aren't telling the world (aka writing an online review), their little secret is hurting your chances to attract more car count.
You see, studies show that 92% of folks will read reviews before making a buying decision, and if you don't have a stellar reputation (4.7 or higher), they'll move on to the next shop.
In fact, I advise that you completely stay away from any form of online advertising for new customers unless your score is at least a 4.7 out of 5.0. Why? Because your prospective new customer will easily be able to compare you with everyone else and will more than likely choose the shop with the better reputation - negating all the time, money, and effort you've put into your advertising efforts.
Look, you can argue with me all you want, but we're talking human nature here. Most will always go with the higher recommended shop. Why not? If you don't have a great reputation score, all you're really doing is advertising for your competitors that do.
But your score isn't the only factor being looked at. There are actually three factors that are important about your reviews.
1. Quality (4.7 or higher overall score is needed)
2. Quantity (These days, a minimum of 75 reviews are needed, but in highly competitive areas, 150+ is needed)
3. Recency (You must be getting 1 or 2 new reviews every single week)
=== So you say you do a great job, your customers love you, but they just aren't writing those positive reviews that you need in order to let the rest of the world know how awesome you are, right? Here are three ways to get more reviews:
1. Ask. (Duh!)
2. Bribe. This has been very effective for a lot of my clients in the past, however it's also considered a no-no by the review sites and may get your account shut down if they find out.
3. Use an automated service like Soapboxx to do it for you that will email or text your customers after their service, ask if they were happy, and then send them directly to Google, Facebook, YP, or wherever you wish so they can write a quick word about their experience.
Soapboxx is the only automated review-boosting service created specifically for the auto repair industry and the beta-testing of the software has just been completed. (See just a few of the remarks from the users below) Go to www.Soapboxx.io for more details.
Check out what some of the members of the new Soapboxx platform are saying...
Whatever you choose to do, ask, bribe, or automate the whole thing - put getting more 4-5 star reviews at the top of your to-do list. It's simply the best thing you can do to help attract more car count to your shop!
Auto Care Association Supports Supreme Court Decision Allowing States to Collect Online Sales Tax
POSTED BY AUTO CARE NEWS ON JUNE 21, 2018 The Auto Care Association applauds today’s decision by the Supreme Court to permit states to collect sales tax on purchases of products made over the Internet. The 5-4 decision means that online sellers will now be on a level playing field with brick and mortar retailers regarding charging sales tax. The Auto Care Association had filed an amicus brief with other retail groups urging the Supreme Court to hear the case based on the price advantage that the current system provided on-line sellers. The decision overturns a previous Supreme Court decision that required companies to have a physical presence in the state where the purchaser resided in order to charge sales tax.
“This is an important decision for many of Auto Care’s retail members and we are pleased that the Supreme Court saw the unfairness in the current system and determined to make everyone play by the same rules,” said Aaron Lowe, senior vice president, regulatory and government affairs, Auto Care Association. “We hope that implementation of the sales tax will be done uniformly across state lines to ensure a fair and efficient system of tax collection.
By Elite Worldwide Inc.
We wanted to give all shop owners out there a heads up that Elite’s Online High Impact Sales Course begins on April 4th. There are only 100 seats available on a first come, first served basis. Because the course is sponsored by JASPER Engines & Transmissions, JASPER customers receive an exclusive discount! Please find the course details below, and if you have any questions at all, feel free to contact us or give us a call at 800-204-3548. Hope to see you there!
Online High Impact Sales Course details:
Course web page: http://www.eliteworldwide.com/event/633/online-high-impact-customer-care-sales-course-april.html
Content that will be covered:
Selling multiple repairs & big ticket items Selling diagnostic testing & maintenance Building powerful relationships in 60 seconds Overcoming the most challenging sales objections Generating higher sales and happier customers Generating more repeat and referral business Presenting service recommendations in a way that makes customers want to buy Note: Course will come with a workbook, homework assignments and testing to ensure accountability and lasting results
Presenters: Jen Monclus and Doris Barnes of Elite
Price: $179 (JASPER customers receive a $50 discount)
Course Dates and Times:
Session #1 – April 4, 10:00am–10:45am PST
Session #2 – April 11, 10:00am–10:45am PST
Session #3 – April 18, 10:00am–10:45am PST
Session #4 – April 25, 10:00am–11:00am PST (optional AMI testing at end of session)
Where’s my 10mm Socket
Deep or shallow, impact or chrome, 12 point or six point, ¼” or ½” drive, it really doesn’t matter, those 10 mm sockets have the ability to grow legs. Out of all the hundreds of sockets in the drawer, only the 10mm seems to be the one that disappears without a trace. Sure, it’s used a lot, and yes, it does seem to be on every car and in every form and fashion you can think of, but why is this most useful socket also the one with the escape artistry of Steve McQueen in the movie “The Great Escape”?
They can vanish without a trace, leave without warning, or fall into an engine bay never to see the light of day again. One time I actually caught a glimpse of one on a mad dash for freedom. I was working under a car installing a few brackets with my trusty (trustee) 10mm socket attached to my ¼” air ratchet when the socket spun off the ratchet. It traveled along the top edge of the crossmember spinning like mad when it came upon a small hole in the center. It hopped straight up, still spinning, did a perfect pirouette and slipped right down the hole. It was like watching a cartoon character sticking their head out of the hole just long enough to say, “See ya!” and disappear out of sight. I never managed to fish the socket out of there, either. The hole was too small for anything but the socket and the ends of the crossmember were welded shut. That one got away, but I saw the whole thing myself. They really do try to escape.
It’s like spotting Big Foot. I mean, who would believe ya when you tell them you just saw your 10mm socket make a break for it and escape down some rabbit hole in a crossmember? Ya might as well call one of those tabloid magazines and tell them. At least they might believe your story. I think the tabloids would put it all down as some sort of conspiracy anyway. It’s the only way to explain it. When I lose a socket the tool truck always has a replacement. For all I know, those fiendish little sockets are sneaking back on the truck, while I’m purchasing one of their buddies. Maybe they’re all out to prove something, or they’re all working with the tool trucks for a cut in the profits.
We should start a 10 mm support group for all those socket sets and mechanics who are missing one. I can just hear it now. “I’m here to tell my story about my 10 mm socket. We were good friends, we did a lot together, but now he’s gone and I’m all alone.” The group could all get a T shirt that says, “I lost my 10mm socket. Can you help me?”, but knowing my luck, I’d probably lose the shir, too.
Maybe I’ll just paint them all bright yellow, or buy them in bulk and keep so many around that I can’t possibly ever not have one handy. But, knowing those 10mm sockets the way I do, I’d bet they’d find a way to have a mass escape when I’m not looking. The next thing ya know, I’ll start a chain gang of 10mm escapees and have them all work on the worst slimy, greasy, dirty, nastiest part of the car I can find.
Here’s the thing I don’t understand. Why doesn’t the 7 and 8mm socket make a break for it? They’re out and about just as much as the 10? As a matter of fact, why not use the 9mm socket or the 11mm a bit more often and give that 10mm guy a bit of break. Maybe then the 10mm won’t feel so over worked and have the tendency to walk off the job.
Way back when everything was SAE instead of metric, I don’t recall having to put posters on the neighborhood telephone poles, “Have you seen this ¼” socket?” Most of the time it was right where I left it, and eventually I would wear it out to the point it couldn’t grip a bolt or nut anymore. But would I replace it? No, of course not. I’d put it back in the rack with all of the other sockets, only to remember how worn out it was the next time I needed it. But, that 10 mm, haven’t worn one out yet, because that guy will use any excuse to leave before it gets that old.
I’m not saying all the other metric wrenches and sockets are exempt from trying to flee the tool box. Heck no. I’m pretty sure I stumbled onto one of their mass escape plans before. I came into work one day and somebody had moved my tool box. When I opened the drawer all the sockets were haphazardly scattered everywhere you looked. I’ll bet that 10mm socket dude got the other sockets all riled up and would have made good on their escape if it wasn’t for the tool box being locked.
Then, there are those two sockets that rest on either side of the 10mm. They don’t seem to do much, they hardly get out of the drawer, and apparently don't take after that 10mm guy at all. You know these two, they're the 9 and 11mm sockets. Every now and then you'll find that one or two odd ball nuts or bolts that are specifically made for a 9 or 11mm socket. They seem to be content living in the tool box with this empty gap between them and they never seem to get lost or go AWOL. In fact, I somehow have a large collection of 9 and 11mm sockets that I don’t even remember buying. But that 10mm socket, that guy hardly ever ends up back in the box and is a bad influence on the rest of them. It’s out all night, can’t find its way home, rolls up under a cabinet and hides, or its favorite trick, finds the one spot in the very center underneath the car that you can’t possibly reach. It's also been known to take the suicide approach of avoiding going back in the tool box. It will take a dive off the edge of a fender and fall into a narrow crevice from which you’ll never retrieve it again.
I’m starting to believe those 10mm sockets got it in for us mechanics. They’ll hide in plain sight or sit there shining up at us from some unreachable spot in the corner of the engine bay. I’m pretty sure I saw one scoot across the floor and under a bench once. Never did find him again, either. Maybe we should get Sherlock Holmes on the case. Maybe he could find the whereabouts of these elusive 10 mm runaway sockets.
In the mean time I’ve got another problem to take care of. My new pocket screwdriver I just got off the tool truck has disappeared. Seems it’s been hanging around those 10mm sockets way too long, and has gotten ambitious about going over the wall on its own. Or maybe he’s stuck on the edge of the driver’s door again, but that’s another story entirely.
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I was doing some research on shop management systems and noticed some great threads but given my budget I want to see if I can use Quickbooks Online since it's great for invoicing and easy to set up plus cheap. Some questions I had for anyone who uses or has used Quickbooks Online:
1. How do I assign a vehicle to a customer?
2. How do you track any recommendations to the customer's vehicle - just in notes?
3. How do you manage estimates and inspections?
4. Do you use anything else to manage daily schedule?
5. Ultimately can you use Quickbooks Online to run your shop?
Thanks for the help