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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
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By carmcapriotto
During Today's episode #104 The crew from SMP and I Talk About:
What is a Chicken Flicker? Behind-the-scenes dirt on Kim & Brian from SMP What's the best part of your work day? What's the difference between a successful client and one that isn't? What would your advice be for a shop starting out that isn't able to hire someone like SMP? How cute is Dutton? Favorite Cartoon Character? What did you want to be when you grew up? What book are you reading now, if any?
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
"Keep a cool quarter of a million? Or give it away.... You’d think that was self-evident, but usually, companies are unintentionally giving it away. If you’re like most of our clients, you’ve got enough worries on your plate when it comes to making sure everything in the business is running smoothly. You don’t have the bandwidth to take on another project, especially one this large—that has the probability of costing the company thousands of dollars in repairs, overages, gas...the list goes on. Recently we helped a company drive down the cost per mile from 48 down to 36 cents per mile by showing them how they can run their vehicles longer for more mileage and reduce their total investment in that vehicle, therefore, lowering the cost per mile. They were replacing their vehicles every hundred thousand miles. We showed them how much they can save by extending the mileage to double and triple which...came out to a cool quarter of a million dollars. That’s where we come in. We help businesses just like yours run more smoothly with less breakdowns, less downtime, and more profit in their pocket at the end of the year." Bill Deboer
Bill DeBoer, DeBoer’s Auto Sales & Service. Listen to Bill’s podcast episodes HERE.
Show Notes
freefleetbook.com Growing with fleet and retail- had office space next to the current location, rezoned it highway commercial to be recycled and added 6 bays. RR 481: David Saline – Start or Grow Your Fleet Business Wrote the book to try to speak to those people so that we can acquire more fleets and bring people into their wheelhouse, but also help out those people that aren't to the point where needing a fleet management team, but they're just trying to survive on their own. Downloadable PDF- cost per mile, vehicle maintenance tracker spreadsheet etc "The fractional fleet management program, where they can hire us, we can manage their fleet for a fraction of the. Because we're doing it on a fractional-time basis, they don't need that full-time management. But at the same time, they get all the same perks and benefits." Get 30 vehicles collected with only one or two contact points. So now you're not making 30 individual calls; you're making one phone call. You get a good relationship going with the key stakeholders and the decision-makers in those fleets. Telematics- all that data gets pulled into our fleet management program as we set up these vehicles on the maintenance schedules as they hit their miles. Share it with their prospects for fleets
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Servers, network, VOIP phones, and security, oh my! Recorded live at the 2023 Institute Summit, Jeff Matt and David Boyd discuss phone skills, IT support and identifying inefficiencies and technology risks with your business.
Jeff Matt, Victory Auto Service, 11 Locations, MN and FL. Jeff’s previous episodes HERE
David Boyd, Inbound INC.
Show Notes
VOIP (voice over IP)- recording phone conversations, ‘replay booth,’ specific workspace with a particular service advisor for incoming and outgoing, and time of phone calls for training purposes. The entire conversation with a customer happens over multiple phone calls. Phone skills- undervalued when it comes to your business’ success. Check with your State rules for recorded phone calls. IT support- safety net, systems, network, firewalls, servers, cameras. Identifying inefficiency and technology risks. Jeff Matt’s security camera caught the burglar at his shop. Your local IT person might not have the capabilities to handle what your business needs- talk to fellow shop owners/business owners. Search business management consulting, six sigma, engineering. Disrupter- moving away from cable and DSL providers. Identifying server issues with cables, job satisfaction continues to grow. Video phones- visual face to face conversations. Customized recording and limited access for employees (permissions). Technology, network, systems, and software- understand the how and why Callinbound.com
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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