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Yesterday, May 5, was Elite’s Marketing Seminar, where Bob Cooper and I co-presented the seminar. We had a great turn out, over 30 attendees. I also was glad to see a few ASO members, like Gary Armando. We covered many topics and gave everyone tips and a greater understanding how effective marketing and advertising can help your business. The Seminar was held in Philadelphia. I will keep the members posted of future seminars.

Posted

Plenty of new ideas. Joe you guys did a great job! When is the ASO outing? or do I talk to Gonzo about that....

Posted

Plenty of new ideas. Joe you guys did a great job! When is the ASO outing? or do I talk to Gonzo about that....

 

I think I would like to put Gonzo in charge for that....we will need a fund raiser, you know...

Posted

Yesterday, May 5, was Elites Marketing Seminar, where Bob Cooper and I co-presented the seminar. We had a great turn out, over 30 attendees. I also was glad to see a few ASO members, like Gary Armando. We covered many topics and gave everyone tips and a greater understanding how effective marketing and advertising can help your business. The Seminar was held in Philadelphia. I will keep the members posted of future seminars.

 

PLease advise if any of these are near my area. St. Louis, Nashville, Cinncinnati, Indianapolis, Louisville, and Lexington are all within 4 hours or less. Would you believe from Evansville that Indianapolis is the farthest.

Posted

PLease advise if any of these near my area. St. Louis, Nashville, Cinncinnati, Indianapolis, Louisville, and Lexington are all within 4 hours or less. Would you believe from Evansville that Indianapolis is the farthest.

 

Sure, I will give updates as I get them....

Posted

First Bob Cooper seminar i have gone too. Very informative and enjoyable. Look forward for many more. Also good seeing you again Joe

 

Thanks for those kind words. I hope to more on the east coast in the future.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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