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By Joe Marconi in Joe's Blog7There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising?
All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision.
We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return.
Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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By Joe Marconi
With the difficulty auto repair shops have these days finding quality techs, I thought it would be a good idea to share our ideas on what ways have worked for you.
Please post what has worked for you in the past when looking to hire a technician.
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By Joe Marconi
There's a lot of talk these days about a 4-day work week. Some discussions include the entire shop only being opened for 4 days, other discussions talk about rotating employees to work only four days, while the shop remains open for 5 or 6 days.
I am on the fence about this. I do see the benefits, but it's not as easy as some may think.
Thoughts, Comments?
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By Joe Marconi
When I started my repair shop in 1980, we mainly worked on three car lines: GM, Ford, and Chrysler. Through the decades, technology has dramatically changed the average automobile. Plus, today, we have many more car models to worry about, then add EVs, hybrids, and who knows what else car makers will throw at us.
Is it time to rethink our business model? Can we really be that shop that works on All Makes, All Models?
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By Joe Marconi
Wishing everyone a Happy Labor Day! I hope you take the time to spend with family and friends. You deserve a little R&R.
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By Joe Marconi
I want to wish everyone a Happy July 4th Holiday! Let us take a moment and also celebrate the birth of this great nation we live in.
The Fourth of July—also known as Independence Day or July 4th—has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations goes back to the 18th century and the American Revolution. On July 2nd, 1776, the Continental Congress voted in favor of independence, and two days later delegates from the 13 colonies adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson.
Source: History.com
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