Hello from southeastern PA
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By carmcapriotto
Watch the Episode on YouTube
Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel’s Previous Episodes HERE
Dale Warmuth, Leon's Car Care Center, Eureka, CA
Key Talking Points
Attention to detail- committed to customers, feels like home, purse hooks, lotion, indicates the quality of the shop. Clean, functional and responsible, and attentive Employees share responsibilities with their employees restroom Cleaning- checking on the bathroom several times a day than cleaning it in the evening Lighting and paint are key areas to update quickly, and quality toilet paper You have 1 opportunity to make a first-class experience
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Important Books
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More Time. More Profit. Shop-Ware Shop Management getshopware.com
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Having been a shop owner for 41 years, I have lived through many economic swings, both good and bad. I can tell you that increases in prices, from gas to food to new car prices, can prove to be a good thing for auto repair shops.
People tend to tighten their belts during tough economic times, but also understand that they need their cars in the best shape they can be to save on fuel and save on costly breakdowns.
How can you help your customers save on fuel costs and focus on preventive maintenance?
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By Transmission Repair
Premium Member Content
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By Joe Marconi
According to studies from Northwestern, Birdeye, and other companies, people are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability.
Having all 5-star Google reviews can work against you. People may not trust a company with all 5-star reviews. No business is perfect, and you cannot please everyone. Also, people make mistakes.
Having negative reviews is not the end of the world, in fact, it may actually help your business.
Thoughts? Comments?
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By Joe Marconi
With so many different models on the roads these days and the challenges of obtaining all the necessary training, tools, and technical information, should auto repair shops consider narrowing their focus on fewer makes and models?
Is "All Makes, All Models" really achievable today?
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