Guest host and shop tour with John Bridgwater, Doral's Auto Repair, San Leandro, CA. Find out how John recovered from losing 3 technicians in 3 weeks.
John Bridgwater, Doral’s Auto Repair, San Leandro, CA. Listen to John’s previous episodes HERE
Key Talking Points
Lost 3 technicians within 3 weeks “When it’s time to go it’s time to go, don’t prolong the inevitable” Has Transformers Institute as coaching company- did SWOT analysis, put an action plan in place Replaced 2 technicians already and other interviews scheduled Hiring a manager to be an integrator Advice- be transparent and be open, no matter how bad the situation is there is always growth
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
By Joe Marconi
Having been a shop owner for 41 years, I have lived through many economic swings, both good and bad. I can tell you that increases in prices, from gas to food to new car prices, can prove to be a good thing for auto repair shops.
People tend to tighten their belts during tough economic times, but also understand that they need their cars in the best shape they can be to save on fuel and save on costly breakdowns.
How can you help your customers save on fuel costs and focus on preventive maintenance?
By Joe Marconi
October 4 - October 6, 2022
Fly with the Eagles
The Industry’s Most Powerful Shop Management Course
This is a 3-day course, with each day devoted to a new topic, but you have the option to pick and choose the days you’d like to attend.
October 4th-6th, 7:30am – 5:00pm EST
After attending this comprehensive course for shop owners you will be able to
Improve your skills in time management, leadership, and goal setting Fully understand your shop’s financials and key performance indicators Find and hire superstar service advisors and technicians Turn your existing employees into self-motivated superstars Fill your bays with the right kind of customers through new marketing programs Utilize your step-by-step Action Plan to ensure your ongoing success This AMI-accredited course has one objective: to help you create a more profitable, successful business! Bob Cooper built this course from the ground up based on his own success as a shop owner and his experience in helping thousands of other shop owners go right to the top.
This series is now presented by Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners as well, so it’s no surprise that Fly With the Eagles II is heralded by many industry leaders as the most powerful shop management series available to shop owners and general managers.
To learn more and to register: https://eliteworldwide.com/event/fly-with-the-eagles/
By Joe Marconi
According to studies from Northwestern, Birdeye, and other companies, people are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability.
Having all 5-star Google reviews can work against you. People may not trust a company with all 5-star reviews. No business is perfect, and you cannot please everyone. Also, people make mistakes.
Having negative reviews is not the end of the world, in fact, it may actually help your business.