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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Bonus Episode - The Impact of Returns, Inventory, & Technology on Auto Parts Pricing with WorldPac
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By JustTheBest
If you're ready to skyrocket your car count so that you can finally make the money you know you and your family deserves, you're in the right place, because it's never been easier to grow your repair shop, as long as you have the right offers and deals to attract customers.
But I will warn you if you make the same flimsy and lame offers that are just like your competitors, you’re actually making it harder to grow than it ever has been before.
Because I want to make this easy, you’re lucky. Right now I’m starting a brand new Private Case Study Group where I will help 3 repair shops deploy my “Perfect Offer Formula” that lets you generate car count immediately, and if you start today, you can do it before Mother’s Day (May 11, 2025) and continue to do that month after month.
The best part is, you’ll do it all without ever discounting your prices, adding free services, or tossing in Give-a-Ways that only attract the bottom feeders and car owners without money.
In this case study, I’m going to give you the exact formula that you need so you can grow quicker without wasting time trying to figure out how to get car count and what to do next or what offers you should run this month.
Look, there’s only three reasons you’re not getting the car count you want right now…
#1) Either you don’t have a compelling offer that focuses on value -not price
#2) Your offers are just plain terrible and they aren’t what people want or need.
Or
#3) You don’t have the correct packaging or (as we call them, wrappers) for your offer.
What I see a lot of repair shops do is they literally just use flimsy lame offers that look just like what your competitor is doing…
Or they try to duplicate offers the big box auto repair shops are making…
Or they continue to discount their prices… trying to come up with that secret formula that makes some phony illusion of a great deal.
But all of that is just a race to the bottom.
This private case study program's going to solve all of that for you because I'm not only going to literally take you by the hand and show you everything that you need to do, I’m actually going to do it for you!
And this doesn’t matter if you don’t think you can do it, or you’re not good with that math and calculating prices, or even if the last offer or ad you ran was a total big fat loss!
We're actually going to be working together. And I'm literally going to tell you everything you need to do, starting from you spending 20 minutes setting up your pricing profile,
Then I’ll build out your personalized plan,
I’ll be tweaking things and helping you decide exactly what offer to create, and then do all the heavy lifting to create the three Value Wrappers… that make your offer stand out in your market; get car owners to stop and see your offer; then book their job immediately…(not next week, next month, or when they get around to it!) and much, much more
And then after that, you're going to get 30 days of check-ins where you can ask me questions.
I'll ask you to share your sales statistics and analytics so that we can improve them.
I'll send you new ideas for the other 3 Perfect Power Offer Strategies that are proven to work, and even do so much more, and by the end of that, you’ll have the complete “Perfect Offer Program” that will let you stop chasing car count once and for all!
And since I'm going to be coaching you throughout this program for your specific account, know that it doesn't matter what market you’re in; it doesn’t matter if you don’t have one of those fancy main street locations; and it doesn't matter how much marketing experience you have because I'm literally going to be meeting you exactly where you are.
No matter what you need, I'm going to help you do that.
If you need better wrappers (to actually get people to see your offer), I'm going to help you do that. If you need help putting your perfect offer together, I'm going to tell you exactly how you should be doing that differently so that you can skyrocket your car count.
In just the past few months, the typical repair shop that's gone through this program has grown their car count within 15 days of starting, and nobody has ever gained less than 10 new jobs the first month if they implement everything that I show them to do continually. (Your results may vary, depending on how well you follow our directions)
Now, there is one catch.
Actually, there’s three catches.
#1- This is a nationally advertised program across United States and Canada, and it’s limited to only 3 qualified repair shops.
#2- This private case study group is limited to only one repair shop per market. In other words, I won’t compete against myself.
#3- This may be the last time I offer this Exclusive One-on-One Case Study Opportunity to grow your car count immediately - because I'm still only one person, so I can only work with so many shop owners.
The longer you wait to grow your car count, the harder it's going to get started.
Please do not make the mistake that I made, which I literally regret every single day. That is that I didn't start growing car count earlier when I was a shop owner. Car count is the solution to just about every auto shop problem.
So if you don't sign up right now, it could decrease the odds that we can actually work together, because once we get the three shops we’re looking for, I'm going to have to shut this opportunity down.
That just means it's going to be even harder to grow your car count.
Remember, nobody else can provide and guarantee you results before Mother’s Day, Sunday, May 11, 2025, so please stop procrastinating.
Go below, register right now. I cannot wait to help you hit your goals because at the end of the day, you actually have nothing to lose.
I'm literally going to tell you everything that you need to do. You are going to implement it, and you're going to get the results that you want, period.
And oh, in case you’re wondering, there’s no money back guarantee… because this is a totally FREE Case Study Group.
That means there's zero risk to you if you sign up right now while you still can.
https://thecarcountfixer.com/go
Hope this helps! See you in the case study group!
Matthew
"The Car Count Fixer"
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.
With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.
Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you
grow your auto business and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.autoops.com/ - Online Scheduling for Auto Shops
https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop
https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
https://remarkable.com/ - Remarkable notebook
Show Notes with Time Stamps
Introduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops. Creating a First Impression Checklist (00:04:08) Kim mentions her intention to create a first impression checklist based on customer journey insights. Importance of Online Presence (00:04:51) Discussion shifts to how potential customers first experience a business online, including websites and Google profiles. The Grunt Test (00:06:39) Brian explains the "grunt test," where a stranger should easily understand what a website is about. Evaluating Website Impressions (00:08:04) Kim emphasizes the importance of assessing what feelings a website evokes in potential clients. Social Media's Role in First Impressions (00:10:12) The conversation covers how social media contributes to first impressions and customer perceptions. Content Strategy and Audience Alignment (00:12:08) Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations. Google Business Profile Importance (00:12:59) Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers. Customer Experience in a Hurry (00:14:01) Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02) Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38) Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38) Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18) Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22) Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36) Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26) Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23) Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27) Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03) Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52) Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46) Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27) Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47) Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29) Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28) Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55) Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39) Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23) Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20) A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24) Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19) Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11) Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02) Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05) Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58) Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59) Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48) Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45) Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46) Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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