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Southeast Tire Co. Contributor

Southeast Tire Co.

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I like your website. It loads fast. It has nice colors and is appealing to the eye. I think you have a great logo. On most of your pages I think the size of the small print may be a little small and too light colored. Maybe it could be darker. I think you could dress up the auto services pages some.

 

Thanks. I agree on the print. It is a work in progress. What, specifically, would you suggest on the auto service page?

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newmansauto Rookie

newmansauto

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Very nice look! clean & sharp, Did you do it yourself? - You can maximize your exposure and gain more customers with MerchantCircle's Local Directory Service. It's easier than you think! http://www.merchantcircle.com/corporate/

You can List your business information on all major online, mobile, and in-car navigation directories for only $99.00

 

And you need some SEO work, (Badly) When I started a heavy marketing campaign, I used Universal Business Listings to do some of the groundwork for me. UBL is an established service that is well known and respected in the marketing community. The $299 service completes a lot of work. https://www.ubl.org/

 

If you need help this guy is awesome! http://www.itforhire.com/web-services.html

 

 

I hope this input is helpful

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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