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That's a good article that basically explains the importance of SEM. the days of throwing a page up and hoping to be found are over, especially when year over year, more and more people use the internet and search engines like Google, Yahoo, and Bing, to find the info they are looking for.

 

SEO (Search Engine Optimization) is not a clear science and can change when one of the big 3 like Google, changes it's search algorithms. But, basic optimization can be done to ensure you are not displaying irrelevent, bland information. Check out some of my blog entries: http://www.autoshopowner.com/blog/3-alexs-blog/ on SEM and SEO. I plan on adding some more entries into 2011.

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  • 2 weeks later...

Hey! I know the guy in that article!

 

I would hope that everyone is looking at more options to get more traffic to their websites. Organic/ SEO, Paid Search/ Adwords/ Pay-per-click, Link Building, Blogging, Social Networking, it's not a matter of which works better, it's all necessary to build an effective online strategy.

 

I'll be doing more articles for Tire Business in 2011!

 

Want more specific answers, post a question in here for us, we'll do our best to help.

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Welcome Danny! I have been reading some of your stuff. How did you find us?

 

 

I've known Joe for many years... and we are sponsors of AutoshopOwner.com ! We just haven't been able to engage regularly... Our corporate page for the resources section is ready, I just need to connect with Alex to get it posted.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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