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Glad to be a part of ASO


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Good morning all! I would just like to introduce myself s we have just joined this week as a sponsoring member of AutoShopOwner.

 

My name is Danny Sanchez and I have been part of the Automotive Industry for over 23 years. My shop in California is still there today, I left 7 years ago to start a new business and life in North Carolina. My brother and father have since sold the business, and have also moved to North Carolina!

 

I have been using my experience and helping others through sales and management training, the last 7 years I have spoken and trained at some of the largest events in our industry. I really enjoy speaking and training.

 

Our main business is Internet Marketing for the Automotive Industry. We are the only company to have won multiple times in the AutoInc. Top Ten websites for the last 2 years. (7 out of the last 20 to be exact) We are the only full agency to the auto repair industry, we design and build award winning websites, have a staff dedicated to SEM or paid search, expert SEO, Email Marketing, Social Media Marketing... and more. Our goal is to continue to be the leader in electronic media marketing in the Automotive Industry.

 

I hope our involvement here will be of good use, I beleive in helping others and business will follow. If you have any questions, please don't hesitate to ask.

 

 

 

Danny Sanchez

Autoshop Solutions

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Good to have you here. I look forward to seeing what you have to offer. I did find your site several months ago when I was looking for someone to help me with my website. Your company has a great product. I wish I could have been able to afford your service. Its a little hard when you are a one man shop and I don't need anymore work than I already have :)

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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