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Are You Collecting Email Addresses? Why Not?


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Email and Internet marketing is not a fad, it's here to stay and will continue to explode in the coming years. If you're not already using the Internet and email addresses as part of you marketing and advertising plan, you soon will.

 

If you not doing it already, start collecting email addresses from customers. If you belong to local organizations like the Chamber of Commerce, get those lists too. There may be some restrictions, but get them. I have obtained email lists from all the local Chamber of Commerce's, clubs and business groups just by asking.

 

Create email newsletter or a monthly car tips email. I use Constant Contact to create a professional looking email which has links back to my web site, it is great marketing and still free.

 

Here's the link to Constant Contact if you are interested. http://www.constantcontact.com/index.jsp

 

If you a sample of one of my emails, let me know...

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  • 3 weeks later...

I agree with you totally about e-mail. Every few months, we run a promotion to collect e-mails. This last time, we gave away a 8gb pocket video. We had a box for them to put their filled out forms and the pocket video on the wall. We run about 2 times a month a special just to our e-mail customers. If we should be slow 1 day, we can get out an e-mail and fill up the bays by 9:00 AM. Our work order program through ROW has the capabilities to send estimates to the customer by the way of e-mail. More and more customers want this. It is easy to get their e-mail at the write up desk by saying would you like your estimate by e-mail and or phone call. Most will give it to you right there. Yesterday a customer was going to be in meetings all day and wanted questions texted to him.

 

That's a great program, I know many other shops that do the same thing to collect emails. Another thing we all need to consider, the future generation is our future customer, they are an electronic gerneration. A lot that the baby boomer generation struggles with with be common place in the very near future. Collecting emails and having precence on the web is our future.

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