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By Joe Marconi
As we close out another year, it’s only natural to look back and reflect on our accomplishments and shortcomings. While this process has merit, we need to focus more on our accomplishments and strengths, than on our weaknesses.
Take time to review your accomplishments and use them to spring-board your business and your life in the right direction in 2015. This strategy will help to encourage your future outlook and help to direct your behavior to think in the positive.
Let’s face it; there will always be obstacles to overcome. That’s called…life. But business, as in life, is not a destination, but a journey. And just like any journey, it’s the experiences we encounter on the way and how we react and learn from those experiences that really matter.
Happy New Year!
Article: Taking time to Reflect - - - bookstore customers are they the same ones at the repair shop?By Gonzo
A Day to Reflect
Sometime ago I had my first book signing at a local book store. Steve’s Sundry – Books and Magazines. It’s a landmark bookstore in town, everyone knows Steve’s place. It’s been in town for more than 60 years. It’s a great place for a large malt at the soda fountain, or browse around the store to find a good book. I’m not a well-known author; I’m a mechanic/technician that wrote a book. I really didn’t think there would be a crowd of potential buyers and admirers at the book signing; I’m not that naive to think I would be bringing in a flood of new customers to the book store.
So instead, I used the time to study the people that came in and out of the store. What a wonderful place, a book store. In the back of the store is an old counter with a bar and several bar stools. The counter, the soda fountains, and the bar stools are all original 50’s decor. With malt shakes and great sandwiches. You could take the whole day to browse for books while sipping on a shake or coffee. It’s a very pleasant place, nostalgic and modern at the same time.
One regular customer sitting at the end of the bar was sipping away on his coffee while texting messages on his Blackberry. On the other end there was an old couple who appeared to be in their 70’s reading the paper and browsing a book or two. I could see this Norman Rockwell painting of them pictured there for probably the last 40 years doing the same thing.
My place for the day was at a little table next to the register. A large stack of my books was neatly spread across the table. People would walk by .. glance… and smile. The owner of the store would make short little references to my book and try to get people interested in talking to this so called “author” sitting there all solemn and quiet. The register was busy with small book purchases and a few patrons from the bar. Very home spun and relaxing, a lot of hello’s and “how’s the weather” comments throughout the afternoon. Some people would ask about the football game coming up and others would want to know where a certain book was.
All this was going on while I sat there patiently waiting for the clock to roll around to my designated leaving time. Not that I wanted to leave, oh no, I was enjoying the atmosphere and the quiet nature of the daily workings of the store.
That brings up the thought that came across my mind. Are these the same people that come to my shop with an attitude and misconceptions of the auto industry…..probably so. I have often wondered for many years that it must be my attitude that brings out the worst in people, but, the whole time I was sitting there I was still the mechanic, I was still the guy they needed to fix their car….however…these people didn’t know me as such…. I was an unknown author signing books.
When someone would ask about my book I would tell them that it was a book about people and the daily happenings at a repair shop. That it was funny, but informative…and you would definitely get something out of it. If you knew a person in the auto industry this would make a great gift and they would get a great kick out of reading it too. Well, something like that anyway. Most of the time I would get a disagreeable - hmm. Others had that pondering look as if they were going back into their memory trying to find what was so funny about getting the oil changed on their car. And then walk away shaking their head. I didn’t find that in anyway offensive, or disrespectful. I found it to be a logical, and a very intelligent way for a person to state their opinion without saying much at all. I admire folks like this, the ones that can speak their minds without uttering a word.
As each and every one of these patrons would checkout at the register they gladly paid for their things and gave a big thank you to the person behind the counter. I never heard one person ever ask “why does this cost so much”, “I think you shouldn’t charge so much for this sandwich”, “I know a place down the street that can do the same thing for half of what you’re charging.”
Now that’s funny, that’s pretty much what I hear every day. What gives….? Oh, now don’t get me wrong… it’s not every customer that complains about the prices. I have many, many customers that are eager to pay for my time and service…even a few that think I’m not charging enough for what I do. I even have some that feel the need to leave a tip. It’s those that want to complain and complain and complain that irks me. I have even had them tell me that I should give them the part for what I paid for it. Does the book store give you the book for what they paid for it? Come on people…. I wish I knew why it is the way it is, but for some reason perfectly sane people arrive at an auto repair shop and become tyrants of evil forces. Is it the smell of 90 weight oil in the air? Could it be the constant groan of pneumatic tools in the background? I wish I knew. Maybe after I retire I’ll take a job somewhere pleasant…. Quiet, reserved, and ever so nostalgic…. Yea…. Like a book store.
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By Joe Marconi
Theres one thing that I constantly preach: Commit each day to improve on what you did yesterday.
As we begin 2012, we need to reflect on our accomplishments and pitfalls of 2011. Dont get too caught up with what went wrong, focus on what went right. Write down what your shop accomplished and share these accomplishments with your staff.
As you begin to reflect on the previous year, begin your planning for 2012. Set your goals and seek ways to improve. The forces around us will only get the better of us if we allow it. Weve made it this far, theres no limit with what we can accomplish.
Whatever the mind can conceive and believe, it can achieve - Napoleon Hill