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Gonzo

By Gonzo
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Gonzo Grand Master

Gonzo

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Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

[/quote

 

I totally agree... it's not the fact that some "writer" wrote this article but the fact that he "umbrellas" the entire independent industry. It would have been a whole lot different if they would have said... "In some cases...." But it seemed to me that they were saying that ALL independent shops work this way.

 

I was really pissed when I read it, and I did send him a msg back. This letter reminds me of how the BBB calls me once a year and wants me to join. I always say no... why you ask... this is what I tell them... "Do you ever recieve a phone call or letter saying how happy they are for services they recieve from a repair shop, or are all/most of your calls from people having a complaint." It's just like this article... all one sided answers....

 

page 168 I think in my book has my thoughts on this subject... Joe, have ya read that section yet... it's not "the golden rule" but at least it's something.... I should post that section.

Gonzo Grand Master

Gonzo

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ame='Gonzo' date='10 March 2010 - 06:45 PM' timestamp='1268246705' post='6262']

 

 

I read your thoughts on page 168 and you are right on point. It’s unfortunate but “sensationalism” will always win over “journalism” and a few bad apples in any industry will always be the focus of the media and the public.

 

I particularly like you comments on the Better Business Bureau. Again, right on point! It’s the number one reason why I will never join. The BBB promotes the negative and never reinforces the positive.

 

Like I said, and will repeat over and over….Our industry is filled with dedicated, hard working people who sacrifice each day to keep this country moving. THEY deserve the respect they have dearly earned.

 

You know what really kills me: The president of the U.S. or a star athlete can commit the most heinous crime and all he has to do apologize and he is made into a hero.

 

Just wait, Tiger Woods will be back and he will get a standing ovation the first time he steps onto the green.

 

Of course your right again Joe, that's the media, the society and people in general...

 

But, on another subject... related to this... One of my old employees stopped by to say hi... wonder if I was busy... I'm not... He tells me he is making just as much as he did when he worked for me... but is doing 3 times as much work... and seems to always have more to do... I asked how is that possible... Oh you'll love this....

The shop he is at now... charges 40.00 an hour and cuts all the book times in half to the customer and the mechanics pay... Talk about a screw job .... This is another reason why I don't like the BBB I know this isn't there catagorey... but wouldn't it be nice if the playing field was level... this shop is staying in business because he is undercharging for his services...

Now I'm pissed... again.

Gonzo Grand Master

Gonzo

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  • Author
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Wow! This is a side of the industry that drives me crazy!!! There are too many shop owners that should not be in business. They hurt it for the rest of us. Let me ask you a question...How is staying in business????

 

Joe, the only reason this SOB is still in business is simply PRICE... his shop is jammed full of cheap repairs. I'm sitting over here with 10's of thousands of dollars worth of diagnostic scanners... and having a tough time staying open. If I didn't charge the rate that I do (65.00 to 75.00 hourly which is the norm for our area) I couldn't pay for those scanners... without them I can't work. I can't believe that in todays economy I am going to have to drop my prices to stay in business, and I'm not talking about lowering my prices to suit the downward economics I'm talking about being competitive with other shops in the area. People like this... shop owners and for that matter the mechanic willing to trade his talent in for less than what he should be getting... in my book are nothing but whores of the industry. I worked a lot of hours to build up what I have only to see it go down the tubes because some numb nuts down the street who hasn't invested in the scanners and todays technology, and undercharges for his work...... but draws the customers in. Do ya think I'm a little peeved... YOU BET YA ! !

Gonzo Grand Master

Gonzo

Posted
  • Author
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I agree on both points, xrac. BBB is a scam, nothing more than robbing money from any business willing to pay the membership.

 

I too cannot believe that selling yourself short can last for long. You may struggle for a long time, but it must take it's toll in the long run. I don't want to see shop owners caving in and get into a price war, that will kill us all.

 

 

Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke.

 

The cheap shop is a problem... had a customer stop in ask about my prices and when I went to lunch I seen their car at the cheap shop in line to be repaired... go figure.

 

I'm so so glad to see we are all thinking on the same lines... lets me know that I'm not the only boat in the water... well, gotta get back to paddlein' more to do today.

 

Thanx for all your comments. Hearing that we all have the same views is quite a comfort. thanx again.

Gonzo Grand Master

Gonzo

Posted
  • Author
Posted (edited)

We bend over backwards to take care of our customers and have almost no situations where this occurs now, but the few times I have had situations in the past where an unreasonable customer said they were going to call the BBB I almost wanted to laugh because I know what a total waste of their time it is.

 

Xrac.... I give them the number to the BBB. and say,"Why don't ya do that.... I would appreciate it." But a very rarely ever if not never see the BBB. but it happens... nothing has ever stuck nothing has ever come out of it. (I did sell a copy of my book to the BBB though.... now thats really hysterical... LOL)

Edited by Gonzo

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
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      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
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      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
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      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.

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