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Email from a regular customer...


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This is an article sent to me buy one of my regular customers.... read this and let me know what ya think...

I think the guy has had some bad experiences with bad mechanics... you be the judge.

 

Copy and paste it. If needed.

 

10 Things Your Mechanic Won't Tell You- Yahoo! Autos Article Page

Edited by Gonzo
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This is an ok article but really pretty basic. My guess would be that the authors never have had a lasting relationship with one shop. Having been in this business for eleven years and having been on the other side of the counter previously I can say that to me the best thing is for the consumer to find a shop they can trust and build a relationship with. I think that is the kind of place most of us on this board are.

 

Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

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Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

[/quote

 

I totally agree... it's not the fact that some "writer" wrote this article but the fact that he "umbrellas" the entire independent industry. It would have been a whole lot different if they would have said... "In some cases...." But it seemed to me that they were saying that ALL independent shops work this way.

 

I was really pissed when I read it, and I did send him a msg back. This letter reminds me of how the BBB calls me once a year and wants me to join. I always say no... why you ask... this is what I tell them... "Do you ever recieve a phone call or letter saying how happy they are for services they recieve from a repair shop, or are all/most of your calls from people having a complaint." It's just like this article... all one sided answers....

 

page 168 I think in my book has my thoughts on this subject... Joe, have ya read that section yet... it's not "the golden rule" but at least it's something.... I should post that section.

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Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

[/quote

 

I totally agree... it's not the fact that some "writer" wrote this article but the fact that he "umbrellas" the entire independent industry. It would have been a whole lot different if they would have said... "In some cases...." But it seemed to me that they were saying that ALL independent shops work this way.

 

I was really pissed when I read it, and I did send him a msg back. This letter reminds me of how the BBB calls me once a year and wants me to join. I always say no... why you ask... this is what I tell them... "Do you ever recieve a phone call or letter saying how happy they are for services they recieve from a repair shop, or are all/most of your calls from people having a complaint." It's just like this article... all one sided answers....

 

page 168 I think in my book has my thoughts on this subject... Joe, have ya read that section yet... it's not "the golden rule" but at least it's something.... I should post that section.

 

I read your thoughts on page 168 and you are right on point. It’s unfortunate but “sensationalism” will always win over “journalism” and a few bad apples in any industry will always be the focus of the media and the public.

 

I particularly like you comments on the Better Business Bureau. Again, right on point! It’s the number one reason why I will never join. The BBB promotes the negative and never reinforces the positive.

 

Like I said, and will repeat over and over….Our industry is filled with dedicated, hard working people who sacrifice each day to keep this country moving. THEY deserve the respect they have dearly earned.

 

You know what really kills me: The president of the U.S. or a star athlete can commit the most heinous crime and all he has to do apologize and he is made into a hero.

 

Just wait, Tiger Woods will be back and he will get a standing ovation the first time he steps onto the green.

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ame='Gonzo' date='10 March 2010 - 06:45 PM' timestamp='1268246705' post='6262']

 

 

I read your thoughts on page 168 and you are right on point. It’s unfortunate but “sensationalism” will always win over “journalism” and a few bad apples in any industry will always be the focus of the media and the public.

 

I particularly like you comments on the Better Business Bureau. Again, right on point! It’s the number one reason why I will never join. The BBB promotes the negative and never reinforces the positive.

 

Like I said, and will repeat over and over….Our industry is filled with dedicated, hard working people who sacrifice each day to keep this country moving. THEY deserve the respect they have dearly earned.

 

You know what really kills me: The president of the U.S. or a star athlete can commit the most heinous crime and all he has to do apologize and he is made into a hero.

 

Just wait, Tiger Woods will be back and he will get a standing ovation the first time he steps onto the green.

 

Of course your right again Joe, that's the media, the society and people in general...

 

But, on another subject... related to this... One of my old employees stopped by to say hi... wonder if I was busy... I'm not... He tells me he is making just as much as he did when he worked for me... but is doing 3 times as much work... and seems to always have more to do... I asked how is that possible... Oh you'll love this....

The shop he is at now... charges 40.00 an hour and cuts all the book times in half to the customer and the mechanics pay... Talk about a screw job .... This is another reason why I don't like the BBB I know this isn't there catagorey... but wouldn't it be nice if the playing field was level... this shop is staying in business because he is undercharging for his services...

Now I'm pissed... again.

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Of course your right again Joe, that's the media, the society and people in general...

 

But, on another subject... related to this... One of my old employees stopped by to say hi... wonder if I was busy... I'm not... He tells me he is making just as much as he did when he worked for me... but is doing 3 times as much work... and seems to always have more to do... I asked how is that possible... Oh you'll love this....

The shop he is at now... charges 40.00 an hour and cuts all the book times in half to the customer and the mechanics pay... Talk about a screw job .... This is another reason why I don't like the BBB I know this isn't there catagorey... but wouldn't it be nice if the playing field was level... this shop is staying in business because he is undercharging for his services...

Now I'm pissed... again.

 

Wow! This is a side of the industry that drives me crazy!!! There are too many shop owners that should not be in business. They hurt it for the rest of us. Let me ask you a question...How is staying in business????

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Wow! This is a side of the industry that drives me crazy!!! There are too many shop owners that should not be in business. They hurt it for the rest of us. Let me ask you a question...How is staying in business????

 

Joe, the only reason this SOB is still in business is simply PRICE... his shop is jammed full of cheap repairs. I'm sitting over here with 10's of thousands of dollars worth of diagnostic scanners... and having a tough time staying open. If I didn't charge the rate that I do (65.00 to 75.00 hourly which is the norm for our area) I couldn't pay for those scanners... without them I can't work. I can't believe that in todays economy I am going to have to drop my prices to stay in business, and I'm not talking about lowering my prices to suit the downward economics I'm talking about being competitive with other shops in the area. People like this... shop owners and for that matter the mechanic willing to trade his talent in for less than what he should be getting... in my book are nothing but whores of the industry. I worked a lot of hours to build up what I have only to see it go down the tubes because some numb nuts down the street who hasn't invested in the scanners and todays technology, and undercharges for his work...... but draws the customers in. Do ya think I'm a little peeved... YOU BET YA ! !

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Wow you guys have opened up a lot of subjects for discussion. If my writing isn't too good it is because I am bouncing down I-24 south of Nashville. Concerning the BBB I think they are a scam. They pressure businesses to join so they can collect the dues and then they do nothing. The consumer seems to think that BBB has some power or governmental type clout. They don't do anything. They are a joke. Even if a business is real shady it is hard to get any scoop on them from the BBB. They don't report it they don't want to get sued. They just want to collect the dues.

 

Concerning the really cheap shop. They will not be able to retain help and they will have to use cheap parts. Short cuts and poor quality work will be their norm. They will fight with customers over warranty work becuase they can't afford to do otherwise. They will not be around for long but long enough to damage all of the more responsible businesses. I saw this type of thing in the environmental consulting/contracting business I was in before.

 

I agree on both points, xrac. BBB is a scam, nothing more than robbing money from any business willing to pay the membership.

 

I too cannot believe that selling yourself short can last for long. You may struggle for a long time, but it must take it's toll in the long run. I don't want to see shop owners caving in and get into a price war, that will kill us all.

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I agree on both points, xrac. BBB is a scam, nothing more than robbing money from any business willing to pay the membership.

 

I too cannot believe that selling yourself short can last for long. You may struggle for a long time, but it must take it's toll in the long run. I don't want to see shop owners caving in and get into a price war, that will kill us all.

 

 

Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke.

 

The cheap shop is a problem... had a customer stop in ask about my prices and when I went to lunch I seen their car at the cheap shop in line to be repaired... go figure.

 

I'm so so glad to see we are all thinking on the same lines... lets me know that I'm not the only boat in the water... well, gotta get back to paddlein' more to do today.

 

Thanx for all your comments. Hearing that we all have the same views is quite a comfort. thanx again.

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Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke.

 

The cheap shop is a problem... had a customer stop in ask about my prices and when I went to lunch I seen their car at the cheap shop in line to be repaired... go figure.

 

I'm so so glad to see we are all thinking on the same lines... lets me know that I'm not the only boat in the water... well, gotta get back to paddlein' more to do today.

 

Thanx for all your comments. Hearing that we all have the same views is quite a comfort. thanx again.

 

It is what AutoShopOwner..com is all about...spread the word!

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We bend over backwards to take care of our customers and have almost no situations where this occurs now, but the few times I have had situations in the past where an unreasonable customer said they were going to call the BBB I almost wanted to laugh because I know what a total waste of their time it is.

 

Xrac.... I give them the number to the BBB. and say,"Why don't ya do that.... I would appreciate it." But a very rarely ever if not never see the BBB. but it happens... nothing has ever stuck nothing has ever come out of it. (I did sell a copy of my book to the BBB though.... now thats really hysterical... LOL)

Edited by Gonzo
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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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