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Posted

This is an article sent to me buy one of my regular customers.... read this and let me know what ya think...

I think the guy has had some bad experiences with bad mechanics... you be the judge.

 

Copy and paste it. If needed.

 

10 Things Your Mechanic Won't Tell You- Yahoo! Autos Article Page

 

This is an ok article but really pretty basic. My guess would be that the authors never have had a lasting relationship with one shop. Having been in this business for eleven years and having been on the other side of the counter previously I can say that to me the best thing is for the consumer to find a shop they can trust and build a relationship with. I think that is the kind of place most of us on this board are.

Posted

This is an ok article but really pretty basic. My guess would be that the authors never have had a lasting relationship with one shop. Having been in this business for eleven years and having been on the other side of the counter previously I can say that to me the best thing is for the consumer to find a shop they can trust and build a relationship with. I think that is the kind of place most of us on this board are.

 

Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

Posted

Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

[/quote

 

I totally agree... it's not the fact that some "writer" wrote this article but the fact that he "umbrellas" the entire independent industry. It would have been a whole lot different if they would have said... "In some cases...." But it seemed to me that they were saying that ALL independent shops work this way.

 

I was really pissed when I read it, and I did send him a msg back. This letter reminds me of how the BBB calls me once a year and wants me to join. I always say no... why you ask... this is what I tell them... "Do you ever recieve a phone call or letter saying how happy they are for services they recieve from a repair shop, or are all/most of your calls from people having a complaint." It's just like this article... all one sided answers....

 

page 168 I think in my book has my thoughts on this subject... Joe, have ya read that section yet... it's not "the golden rule" but at least it's something.... I should post that section.

Posted

Why is it that a “writer” for a magazine is the so-called expert? I agree with xrac. I have read too many articles that are very similar, almost word for word, like this one.

 

The articles always expose the negative things that happen, never promoting the good.

 

The truth is, and I know you all agree, that most shops work extremely hard at insuring that they do the best job they can. I have nothing but respect for my fellow mechanics and shop owners, and resent those with little knowledge of our industry telling the public questionable information.

[/quote

 

I totally agree... it's not the fact that some "writer" wrote this article but the fact that he "umbrellas" the entire independent industry. It would have been a whole lot different if they would have said... "In some cases...." But it seemed to me that they were saying that ALL independent shops work this way.

 

I was really pissed when I read it, and I did send him a msg back. This letter reminds me of how the BBB calls me once a year and wants me to join. I always say no... why you ask... this is what I tell them... "Do you ever recieve a phone call or letter saying how happy they are for services they recieve from a repair shop, or are all/most of your calls from people having a complaint." It's just like this article... all one sided answers....

 

page 168 I think in my book has my thoughts on this subject... Joe, have ya read that section yet... it's not "the golden rule" but at least it's something.... I should post that section.

 

I read your thoughts on page 168 and you are right on point. It’s unfortunate but “sensationalism” will always win over “journalism” and a few bad apples in any industry will always be the focus of the media and the public.

 

I particularly like you comments on the Better Business Bureau. Again, right on point! It’s the number one reason why I will never join. The BBB promotes the negative and never reinforces the positive.

 

Like I said, and will repeat over and over….Our industry is filled with dedicated, hard working people who sacrifice each day to keep this country moving. THEY deserve the respect they have dearly earned.

 

You know what really kills me: The president of the U.S. or a star athlete can commit the most heinous crime and all he has to do apologize and he is made into a hero.

 

Just wait, Tiger Woods will be back and he will get a standing ovation the first time he steps onto the green.

Posted

ame='Gonzo' date='10 March 2010 - 06:45 PM' timestamp='1268246705' post='6262']

 

 

I read your thoughts on page 168 and you are right on point. It’s unfortunate but “sensationalism” will always win over “journalism” and a few bad apples in any industry will always be the focus of the media and the public.

 

I particularly like you comments on the Better Business Bureau. Again, right on point! It’s the number one reason why I will never join. The BBB promotes the negative and never reinforces the positive.

 

Like I said, and will repeat over and over….Our industry is filled with dedicated, hard working people who sacrifice each day to keep this country moving. THEY deserve the respect they have dearly earned.

 

You know what really kills me: The president of the U.S. or a star athlete can commit the most heinous crime and all he has to do apologize and he is made into a hero.

 

Just wait, Tiger Woods will be back and he will get a standing ovation the first time he steps onto the green.

 

Of course your right again Joe, that's the media, the society and people in general...

 

But, on another subject... related to this... One of my old employees stopped by to say hi... wonder if I was busy... I'm not... He tells me he is making just as much as he did when he worked for me... but is doing 3 times as much work... and seems to always have more to do... I asked how is that possible... Oh you'll love this....

The shop he is at now... charges 40.00 an hour and cuts all the book times in half to the customer and the mechanics pay... Talk about a screw job .... This is another reason why I don't like the BBB I know this isn't there catagorey... but wouldn't it be nice if the playing field was level... this shop is staying in business because he is undercharging for his services...

Now I'm pissed... again.

Posted

Of course your right again Joe, that's the media, the society and people in general...

 

But, on another subject... related to this... One of my old employees stopped by to say hi... wonder if I was busy... I'm not... He tells me he is making just as much as he did when he worked for me... but is doing 3 times as much work... and seems to always have more to do... I asked how is that possible... Oh you'll love this....

The shop he is at now... charges 40.00 an hour and cuts all the book times in half to the customer and the mechanics pay... Talk about a screw job .... This is another reason why I don't like the BBB I know this isn't there catagorey... but wouldn't it be nice if the playing field was level... this shop is staying in business because he is undercharging for his services...

Now I'm pissed... again.

 

Wow! This is a side of the industry that drives me crazy!!! There are too many shop owners that should not be in business. They hurt it for the rest of us. Let me ask you a question...How is staying in business????

Posted

Wow! This is a side of the industry that drives me crazy!!! There are too many shop owners that should not be in business. They hurt it for the rest of us. Let me ask you a question...How is staying in business????

 

Joe, the only reason this SOB is still in business is simply PRICE... his shop is jammed full of cheap repairs. I'm sitting over here with 10's of thousands of dollars worth of diagnostic scanners... and having a tough time staying open. If I didn't charge the rate that I do (65.00 to 75.00 hourly which is the norm for our area) I couldn't pay for those scanners... without them I can't work. I can't believe that in todays economy I am going to have to drop my prices to stay in business, and I'm not talking about lowering my prices to suit the downward economics I'm talking about being competitive with other shops in the area. People like this... shop owners and for that matter the mechanic willing to trade his talent in for less than what he should be getting... in my book are nothing but whores of the industry. I worked a lot of hours to build up what I have only to see it go down the tubes because some numb nuts down the street who hasn't invested in the scanners and todays technology, and undercharges for his work...... but draws the customers in. Do ya think I'm a little peeved... YOU BET YA ! !

Posted

Wow you guys have opened up a lot of subjects for discussion. If my writing isn't too good it is because I am bouncing down I-24 south of Nashville. Concerning the BBB I think they are a scam. They pressure businesses to join so they can collect the dues and then they do nothing. The consumer seems to think that BBB has some power or governmental type clout. They don't do anything. They are a joke. Even if a business is real shady it is hard to get any scoop on them from the BBB. They don't report it they don't want to get sued. They just want to collect the dues.

 

Concerning the really cheap shop. They will not be able to retain help and they will have to use cheap parts. Short cuts and poor quality work will be their norm. They will fight with customers over warranty work becuase they can't afford to do otherwise. They will not be around for long but long enough to damage all of the more responsible businesses. I saw this type of thing in the environmental consulting/contracting business I was in before.

Posted

Wow you guys have opened up a lot of subjects for discussion. If my writing isn't too good it is because I am bouncing down I-24 south of Nashville. Concerning the BBB I think they are a scam. They pressure businesses to join so they can collect the dues and then they do nothing. The consumer seems to think that BBB has some power or governmental type clout. They don't do anything. They are a joke. Even if a business is real shady it is hard to get any scoop on them from the BBB. They don't report it they don't want to get sued. They just want to collect the dues.

 

Concerning the really cheap shop. They will not be able to retain help and they will have to use cheap parts. Short cuts and poor quality work will be their norm. They will fight with customers over warranty work becuase they can't afford to do otherwise. They will not be around for long but long enough to damage all of the more responsible businesses. I saw this type of thing in the environmental consulting/contracting business I was in before.

 

I agree on both points, xrac. BBB is a scam, nothing more than robbing money from any business willing to pay the membership.

 

I too cannot believe that selling yourself short can last for long. You may struggle for a long time, but it must take it's toll in the long run. I don't want to see shop owners caving in and get into a price war, that will kill us all.

Posted

I agree on both points, xrac. BBB is a scam, nothing more than robbing money from any business willing to pay the membership.

 

I too cannot believe that selling yourself short can last for long. You may struggle for a long time, but it must take it's toll in the long run. I don't want to see shop owners caving in and get into a price war, that will kill us all.

 

 

Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke.

 

The cheap shop is a problem... had a customer stop in ask about my prices and when I went to lunch I seen their car at the cheap shop in line to be repaired... go figure.

 

I'm so so glad to see we are all thinking on the same lines... lets me know that I'm not the only boat in the water... well, gotta get back to paddlein' more to do today.

 

Thanx for all your comments. Hearing that we all have the same views is quite a comfort. thanx again.

Posted

Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke.

 

The cheap shop is a problem... had a customer stop in ask about my prices and when I went to lunch I seen their car at the cheap shop in line to be repaired... go figure.

 

I'm so so glad to see we are all thinking on the same lines... lets me know that I'm not the only boat in the water... well, gotta get back to paddlein' more to do today.

 

Thanx for all your comments. Hearing that we all have the same views is quite a comfort. thanx again.

 

It is what AutoShopOwner..com is all about...spread the word!

Posted

Intelligent minds think alike.... I thought I was the only one that thought the BBB was a bunch of dues collecting dim wits that only had a dollar in mind. And your right the consumer thinks they walk on water.... dah... what a joke........

 

We bend over backwards to take care of our customers and have almost no situations where this occurs now, but the few times I have had situations in the past where an unreasonable customer said they were going to call the BBB I almost wanted to laugh because I know what a total waste of their time it is.

Posted (edited)

We bend over backwards to take care of our customers and have almost no situations where this occurs now, but the few times I have had situations in the past where an unreasonable customer said they were going to call the BBB I almost wanted to laugh because I know what a total waste of their time it is.

 

Xrac.... I give them the number to the BBB. and say,"Why don't ya do that.... I would appreciate it." But a very rarely ever if not never see the BBB. but it happens... nothing has ever stuck nothing has ever come out of it. (I did sell a copy of my book to the BBB though.... now thats really hysterical... LOL)

Edited by Gonzo

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      Many auto repair shops are adding a fee to the final invoice for customers using credit cards. I get it, but don't agree.
      For me it's simple. First, do your best to negotiate the best deal from your credit card provider service.  Next, take that fee and add it to your cost of doing business.  To me, I consider this fee an expenses, just like all other expenses: office supplies, utility bill, insurance, taxes, training, travel expenses, maintenance, etc. etc. 
      From your total average monthly expenses, you will be able to determine your breakeven, and from there, set your net profit goal. In other words, forget about the charging the customer a fee, just build into your overall prices. You will accomplish the same thing, and not bring attention to the customer that small fee that may be a big deal. 


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