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need some advice


Randy

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my name is randy i own auto glass shop and added auto repair last year (jan) most of my clients come from my the glass side.I was a tech my self about ten years ago.I have a auto tech and trying to get more work in the door.My shop is a to bay shop on a main hwy about 4000 to 6000 people drive bye ever day.I also have a csr at the front desk.I need to get the auto rep[air side off the ground.Any advise for my auto repair shop to bring in more clients.

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Randy welcome to the forum. The first thing that comes to mind is how are you advertising for your glass business and how can you include the auto repair in with it. Are you able to put any signage on the street such as an A-frame with changeable offers? How about a banners? Come up with an attractive offer to get people to try you. Print up some type of offer and go around to the surrounding businesses and pass them out. You do not say how fast the traffic moves on the highway that you are on. Just keep in mind that people have to have a reason to notice you and to know that you are there.

Thanks for advise.The traffic is moving 55 or so.I will need to buy or make a aframe sign.The letters need to be 12 inches or more.Have a led sign and it is hard to see going bey so fast you maybe got 2 to 3 seconds to see it but it does grab them at night is the best.

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Thanks for advise.The traffic is moving 55 or so.I will need to buy or make a aframe sign.The letters need to be 12 inches or more.Have a led sign and it is hard to see going bey so fast you maybe got 2 to 3 seconds to see it but it does grab them at night is the best.

 

The first thing I think of when I look at your shop is auto glass, because of the sign....maybe an "Auto Repair" sign in addition?

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The first thing I think of when I look at your shop is auto glass, because of the sign....maybe an "Auto Repair" sign in addition?

Hay thanks for the advice.My sign out front has big reverse lettering (AUTOMOTIVE REPAIR) it is bigger than anything else.I will post a pic soon.I will put a sing over the other bay soon thanks.Any more comments would be great.

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Randy,

Welcome to group. I am somewhat new here myself but not new to the business. I started as a muffler shop and have grown into a full service auto repair facility. I hope you have a computerized management software for your glass business. I would suggest you do a mailer to the customers in your database, announcing the new services you are offering. It is much easier to solicit new business from people who already know you and like you.

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You definately need to educate your existing customers that you now offer complete auto repair, otherwise the "I didnt know you did that" mentality will stay in their minds. Being know as a glass shop and not a repair shop may be a hard reputation to overcome. Word of mouth is always your best advertising so get your current customers talking. Signage on a busy street is also good, just make sure its highly visible and your business name sounds like it is qualified to fix cars as well as replace glass.

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  • 2 weeks later...
Hay thanks for the advice.My sign out front has big reverse lettering (AUTOMOTIVE REPAIR) it is bigger than anything else.I will post a pic soon.I will put a sing over the other bay soon thanks.Any more comments would be great.

Thanks yes i do have a glass program.(the best on the market called mainstreet)I think i will get a post card mailing to all of my clients.I have got 80% of my auto repair from the glass clients and I tell everyone what we have to offer. do you have a program for auto repair ?

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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