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Gary A
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Gary A Community Regular

Gary A

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I would like some feedback from those who have been using BG products. Which ones should I start out with? Which ones are you using the most of? I have a customer who is bringing their car in for 45K service and it says "install BG service kit".



xrac Grand Master

xrac

Posted
Posted
I would like some feedback from those who have been using BG products. Which ones should I start out with? Which ones are you using the most of? I have a customer who is bringing their car in for 45K service and it says "install BG service kit".

 

We are doing transmission flushes and fuel services. The transmission service is the easiest sell and produces the most sales. The fuel service is very effective but people aren't informed about the need so one has to educate and sell.

  • 2 weeks later...
DAVE Newbie

DAVE

Posted
Posted

We do coolant, trans, power steering, differentials and transfer case. We sell coolant & transmission more often than the other flushes because customers have been informed more about them in the past. Power steering is really a profitable item because of the time it takes, 10 minutes or less in most cases. But, it does take some training of your customer to make the sale. Generally we add on a flush whenever a system is drained. Our customer's generally won't question a price when you tell them about the added service you are providing. Example: water pump with a coolant flush $xxx.

Joe Marconi Grand Master

Joe Marconi

Posted
Posted

It does take a little salesmanship to sell some of the services. I have found that if you focus on the benifts and what can happen if you don't do the service, it works better. Plus, with BG, we talk about the Lifetime Protection Plan for cars under 75k and the road side assistance program.

DAVE Newbie

DAVE

Posted
Posted

I agree with you Joe. One thing we try to do is set ourself apart from our competition. BG helps in most cases because of the protection plan. Some shops only sell the product when asked to do a flush. Our sales are from a maintenance view...same as oil change. When we incorporate them into a repair job that is what helps distinguish me from the guy next door. The quality of the service and product. Same as comparing a McD's hamburger to a Applebees burger. Big price difference, but you are there for the service and quality.

  • 5 months later...
charles1 Apprentice

charles1

Posted
Posted

Hello to all

 

 

BG Products: BG 44K, BG Super Charge 2, BG 244 Diesel, BG MOA, BG CF5

BG 44K, the best, fastest acting, safe, fuel injector cleaner. BG 44K cleans the entire fuel system including intake valves, piston tops and combustion chambers. If you have tried Techron, Sea Foam or other fuel system cleaners and want something better, try BG 44K.

BG Super Charge 2 is an excellent fuel system stabilizer. For lawn equipment, boats, recreational toys, or your treasured car and trucks that do not get much usage. The BG Supercharge 2 slows down the oxidizing of fuel and helps to keep it from turning to varnish.

BG CF5, 'Carbon Fighter 5', fuel additive. BG CF5 is a blend of the famous BG 44K and BG Supercharge. An excellent product for gasoline or diesel engines the CF5 will clean and stabilize your fuel system.

BG 244, everything that has been said about BG44K applies directly to BG 244. BG244 is BG44K specially blended for use in Diesel Engines. The ultimate cleaner for Diesel fuel.

BG MOA, motor oil additive, will stabilize the viscosity of your oil thru modern chemistry, it is not a thickener. MOA will keep oil from foaming at high rpm and will give it thermal stability. MOA is a real good idea if you still use petroleum engine oils, drive hard or use extended oil change intervals with synthetic oils.

 

Have a nice day

Joe Marconi Grand Master

Joe Marconi

Posted
Posted

We use all the BG products and have every flush machine. We are sold on BG! Great product with great support.

 

Plus, they have the BG Lifetime protection and Saftrack Road Side Assistance program. All good stuff.

Randy Apprentice

Randy

Posted
Posted
We use all the BG products and have every flush machine. We are sold on BG! Great product with great support.

 

Plus, they have the BG Lifetime protection and Saftrack Road Side Assistance program. All good stuff.

Joe i wonted to know were you got your flush machines.From BG.?

xrac Grand Master

xrac

Posted
Posted
Joe i wonted to know were you got your flush machines.From BG.?

 

Randy, my name isn't Joe but we got our BG flushing machine through BG. There should be a BG rep in your area that will call on you if you contact them.

  • 9 years later...
Joe Marconi Grand Master

Joe Marconi

Posted
Posted

I am, and the products are great and so is the support from my rep. We also promote the BG Lifetime Protection Plan.  This is a Gold Mine for shop owners.  You sell the service and the customer has a protection package.  If a failure does occur, such as a caliper or wheel cylinder, the customer has coverage and in most cases BG pays the entire bill.  And the best news is, it's not like working with an extended warranty company.

In terms of marketing, BG is something I would urge every shop to consider.

 

 

Joe Marconi Grand Master

Joe Marconi

Posted
Posted
On 1/20/2019 at 10:33 PM, xrac said:

Joe what does a three part fuel treatment kit cost you?

We have a few different three part kits.  GDI, regular fuel injection, etc.  Our rep makes up the kits for whatever we need. 

xrac Grand Master

xrac

Posted
Posted

My problem with BG has always been the price if the products. They seem to be too high for us to make decent money in selling the service. 

Joe Marconi Grand Master

Joe Marconi

Posted
Posted
9 hours ago, xrac said:

My problem with BG has always been the price if the products. They seem to be too high for us to make decent money in selling the service. 

I agree Frank.  We keep the margins low for that reason.  We want to be competitive.  What we do is to combine services. For example: When replacing spark plugs, we sell a package - Spark plugs, Oil Change, MOA, Fuel Induction Service.  Or, we combine any brake work with a brake fluid flush.  When we do a timing belt, we will package in a coolant service.  When we do Factory Maintenance Services on vehicles less than 100k, we offer the benefit of the BG Lifetime Protection Plan. There are many other examples. We also so seasonal packages: MPI Safety Check, LOF, MOA, CF5 for $69.95. 

By the way, perhaps our best marketing plan is the Lifetime Protection Plan. A week does not go by when we tell someone, "Good News, Bad News" The bad news is you need a water pump that will cost $600. The good news, you don't pay a dime. It's covered under the BG Protection Plan.

I hope this helps.  

 

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