Quantcast
Jump to content


BG Products


Recommended Posts

I would like some feedback from those who have been using BG products. Which ones should I start out with? Which ones are you using the most of? I have a customer who is bringing their car in for 45K service and it says "install BG service kit".

Link to comment
Share on other sites


general heavy-duty 728x90


general heavy-duty 468x60


general heavy-duty 250x250

  • 2 weeks later...

We do coolant, trans, power steering, differentials and transfer case. We sell coolant & transmission more often than the other flushes because customers have been informed more about them in the past. Power steering is really a profitable item because of the time it takes, 10 minutes or less in most cases. But, it does take some training of your customer to make the sale. Generally we add on a flush whenever a system is drained. Our customer's generally won't question a price when you tell them about the added service you are providing. Example: water pump with a coolant flush $xxx.

Link to comment
Share on other sites

It does take a little salesmanship to sell some of the services. I have found that if you focus on the benifts and what can happen if you don't do the service, it works better. Plus, with BG, we talk about the Lifetime Protection Plan for cars under 75k and the road side assistance program.

Link to comment
Share on other sites

I agree with you Joe. One thing we try to do is set ourself apart from our competition. BG helps in most cases because of the protection plan. Some shops only sell the product when asked to do a flush. Our sales are from a maintenance view...same as oil change. When we incorporate them into a repair job that is what helps distinguish me from the guy next door. The quality of the service and product. Same as comparing a McD's hamburger to a Applebees burger. Big price difference, but you are there for the service and quality.

Link to comment
Share on other sites

  • 5 months later...

Hello to all

 

 

BG Products: BG 44K, BG Super Charge 2, BG 244 Diesel, BG MOA, BG CF5

BG 44K, the best, fastest acting, safe, fuel injector cleaner. BG 44K cleans the entire fuel system including intake valves, piston tops and combustion chambers. If you have tried Techron, Sea Foam or other fuel system cleaners and want something better, try BG 44K.

BG Super Charge 2 is an excellent fuel system stabilizer. For lawn equipment, boats, recreational toys, or your treasured car and trucks that do not get much usage. The BG Supercharge 2 slows down the oxidizing of fuel and helps to keep it from turning to varnish.

BG CF5, 'Carbon Fighter 5', fuel additive. BG CF5 is a blend of the famous BG 44K and BG Supercharge. An excellent product for gasoline or diesel engines the CF5 will clean and stabilize your fuel system.

BG 244, everything that has been said about BG44K applies directly to BG 244. BG244 is BG44K specially blended for use in Diesel Engines. The ultimate cleaner for Diesel fuel.

BG MOA, motor oil additive, will stabilize the viscosity of your oil thru modern chemistry, it is not a thickener. MOA will keep oil from foaming at high rpm and will give it thermal stability. MOA is a real good idea if you still use petroleum engine oils, drive hard or use extended oil change intervals with synthetic oils.

 

Have a nice day

Link to comment
Share on other sites

We use all the BG products and have every flush machine. We are sold on BG! Great product with great support.

 

Plus, they have the BG Lifetime protection and Saftrack Road Side Assistance program. All good stuff.

Joe i wonted to know were you got your flush machines.From BG.?

Link to comment
Share on other sites

  • 9 years later...

I am, and the products are great and so is the support from my rep. We also promote the BG Lifetime Protection Plan.  This is a Gold Mine for shop owners.  You sell the service and the customer has a protection package.  If a failure does occur, such as a caliper or wheel cylinder, the customer has coverage and in most cases BG pays the entire bill.  And the best news is, it's not like working with an extended warranty company.

In terms of marketing, BG is something I would urge every shop to consider.

 

 

Link to comment
Share on other sites

9 hours ago, xrac said:

My problem with BG has always been the price if the products. They seem to be too high for us to make decent money in selling the service. 

I agree Frank.  We keep the margins low for that reason.  We want to be competitive.  What we do is to combine services. For example: When replacing spark plugs, we sell a package - Spark plugs, Oil Change, MOA, Fuel Induction Service.  Or, we combine any brake work with a brake fluid flush.  When we do a timing belt, we will package in a coolant service.  When we do Factory Maintenance Services on vehicles less than 100k, we offer the benefit of the BG Lifetime Protection Plan. There are many other examples. We also so seasonal packages: MPI Safety Check, LOF, MOA, CF5 for $69.95. 

By the way, perhaps our best marketing plan is the Lifetime Protection Plan. A week does not go by when we tell someone, "Good News, Bad News" The bad news is you need a water pump that will cost $600. The good news, you don't pay a dime. It's covered under the BG Protection Plan.

I hope this helps.  

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By Joe Marconi
      Training is becoming more and more crucial, mainly because technology is changing at light speed. 
      Do you have a training budget?  How do decide how much money should be allocated to a budget, and what areas of training?  
       
       
    • By carmcapriotto
      We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.  Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE Chris Monroe, Monroe Tire & Service, Shelby, NC. Business Development Coach,  Elite Worldwide, Elite Top Shop 360. Listen to Chris' other episodes HERE   Key Talking Points
      Watch Full Episode on YouTube HERE Websites - What they look for on websites: years in business, pictures of shop/employees (nonstock photos), connection (dogs, kids etc), phone number and email address, reviews, attraction to family business What didn't they say? Price, list of services Google Ads - Their use of the paid Google ads found at the top of search results- they do not consider them as recommendations. Consumers want to do their own research Cause Marketing - powerful but not a top priority to sway decisions, encourage referrals, and find a cause you believe in to be involved with. Complimentary Elite Customer Care Guide Template HERE. Link to Part 1 Link to Part 2
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Guest Host and Shop Tour with Todd Cole, TC Auto Service, Corpus Christi, TX. Four years ago Todd left his medical sales job and became the new owner of TC Auto Service.
      Todd Cole, TC Auto Service, Corpus Christi, TX.
      Key Talking Points
      Was in medical device sales but looking to make a change. His great grandfather, grandfather, and father were all in the automotive business Was a customer of the business and bought the business from the owner (who was 80 years old) Senior tech has been with the business for over 30 years- loves to teach and help others, maintains quality. He is a mentor for apprentices.  ‘Running out of concrete' as they started growing- purchased satellite location  7 lifts total Look at productivity by technician weekly- scoreboard with names listed, fun competition Drive through lanes with vehicles- 3 lanes  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’
      Clint White, Service Advisor Coach & Shop Consultant with CWI. Listen to Clint’s previous episodes HERE Ryan von Steinen, General Manager, JB Import Automotive Repair, St. Petersburg, FL Adam Liu, Essential Auto Care, Middle Village, NY Key Talking Points
      Inspection vs Vehicle Health Reports. With a digital format available that delivers much more transparency and value, we need an UPGRADED term for our in-depth process that we present to each customer The value in GREAT and Personable Vehicle Health Reports to technicians, advisors, and the facility.  In states such as NY, any kind of "inspection" usually resonates with State Inspection. In-depth Vehicle Health & Safety Evaluation IN-DEPTH – An extremely high-value, thorough & extensive process that focuses on knowing actual conditions, measurements & facts.  If it can be known it WILL be known; and if it is known then it WILL be shown – C. White VEHICLE HEALTH – Just like the human body, a vehicle can be in a poor state of well-being, leading to unreliability, poor fuel economy, and inconvenient break-downs. SAFETY – Equally as important as Vehicle Health, Vehicle Safety or the lack thereof directly impacts the consumer’s peace-of-mind EVALUATION – A physical assessment (including test drive) of the entire vehicle performed by an expert technician in which the condition of every accessible system in the vehicle is scrutinized, documented, and reported to the customer in an easily understandable format.  
      Connect with the Podcast
       
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By ASOG Podcast
      Car Shield Warranty Exposed: How to Avoid Being Scammed


  • Our Sponsors


Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

×
×
  • Create New...