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Is Hiring a Business Coach Worth It? Dispelling the 5 Excuses Not to Hire One [AW 163]

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carmcapriotto Grand Master

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Do you find yourself making excuses not to hire a business coach? Tom Sciortino shares his experience with coaching and how it has helped him make changes in his business, resulting in an increase in average ticket and KPIs. He emphasizes the importance of seeking help and not waiting around for things to change, and encourages young people in the industry to seek guidance and coaching. Listen to this episode to learn how coaching can help you identify blind spots, gain a different perspective on your business, and prepare for the future.

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE

  • Watch Full Video Episode
  • Benefits of Hiring a Business Coach (00:01:32) Tom shares his experience of hiring a business coach and how coaching has changed over the years.
  • Learning from a Business Coach (00:05:04) Tom compares hiring a business coach to getting an MBA at 60 years old. He talks about how he is learning more now than ever before and how it is important to keep up with the changing landscape of the automotive industry.
  • Importance of Adapting to New Technologies and Marketing Strategies (00:05:51) Carm and Tom discuss the importance of adapting to new technologies and marketing strategies in the automotive industry.
  • Young People Seeking Help (00:08:14) The benefits of seeking help from a business coach for young people in the automotive industry.
  • Staff Buy-In (00:09:17) The importance of bringing staff along and showing them the benefits of changes made with the help of a business coach.
  • Choosing the Right Coach (00:14:02) The process of choosing the right coach and the importance of compatibility and focus on specific priorities.
  • Limiting Schedule (00:16:47) Tom's coach advised him to slow down and limit his schedule, which resulted in an increase in average ticket and KPIs.
  • Limiting Waiters (00:18:29) Tom's coach also suggested limiting the amount of waiters to reduce pressure on the service rider and technicians, which led to a trend of customers dropping off their cars instead of waiting.
  • ADAS Equipment (00:19:51) Tom trained two employees to do his ADAS calibrations and attended a training session to network with other interested shops.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

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carmcapriotto Grand Master

carmcapriotto

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Thanks, Joe, and you have helped change lives in our industry as a top business coach.. Since Tom is a close friend, I felt that his story can resonate with many shop owners who are hesitant to change their life. To flip it upside down for the positive. This happened to Tom at 60 years old, and regrets not having done it years ago. As a friend, I did so much to urge him, but ultimately he had to do it on his own for his own reasons. As we all say Tom had that look-in-the-mirror moment and made a decision to effect great change in his company and life.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Technician Production is More Complicated than You Think
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         0 comments
      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.

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