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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

Do you Know Your Competition in your Community? Do you Want to?


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Most communities have a variety of repair shops, dealerships, and franchise models.  Do you consider them the competition, or colleagues?

Do you think it's worth it to get to know other auto businesses in your community?  To share and exchange business ideas and strategies?

 

 

 

 

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I keep in touch with a number of folks that operate a business similar to mine (same name).   We share information somewhat freely.    I've walked into a few shops to say hi, but I'd have to say that Cold Calling is not a great way to make friends.   You're viewed as a salesman.   Hard to break the ice.

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My competition is the grocery store, the cable bill, phone bill, college tuition and anything else that splits up my customers income pie. 
I don’t pay any attention to other shops or what they are doing. I’ve always told my employees, keep doing what we do right and fix the wrongs, everything else around us is white noise. 

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1 hour ago, tomkatv10 said:

My competition is the grocery store, the cable bill, phone bill, college tuition and anything else that splits up my customers income pie. 
I don’t pay any attention to other shops or what they are doing. I’ve always told my employees, keep doing what we do right and fix the wrongs, everything else around us is white noise. 

Great perspective!  

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4 hours ago, tomkatv10 said:

My competition is the grocery store, the cable bill, phone bill, college tuition and anything else that splits up my customers income pie. 
I don’t pay any attention to other shops or what they are doing. I’ve always told my employees, keep doing what we do right and fix the wrongs, everything else around us is white noise. 

I think we're saying the same thing.    Rather than competition, you can say fellow-shop-owners.    I too do my own thing and just focus on success, but sometimes, local perspective / comradarery is useful.  

We have our internet frens, here, and our local frens (friends).   With my very close local frens, I try to discuss less business strategy than I do with my further away frens, to respect the competitive nature / boundaries.   There are times when I refer someone to a shop that I know for specific reasons.  However, I won't refer to one that I don't have a relationship with.  

What is interesting in the local vs internet world is that sometimes, you may have a better / closer relationship with your internet frens than you do with some local frens.   The internet allows you to connect with folks that are more closely aligned with yourself that may not exist or be known locally.

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We are very friendly with many shops around us, there is enough cars for everyone in this area and I always say if you get stuck on a brand we specialize in give me a call and i'll try to help. Most of us all also go on vacations together and even play poker and have bowling teams so always trading idea's on how to better all our shops. This I think really works out good for all of us. 

 

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10 hours ago, Gary Childs said:

We are very friendly with many shops around us, there is enough cars for everyone in this area and I always say if you get stuck on a brand we specialize in give me a call and i'll try to help. Most of us all also go on vacations together and even play poker and have bowling teams so always trading idea's on how to better all our shops. This I think really works out good for all of us. 

 

There is a lot of horsepower through networking.  And it appears you have harnessed that horsepower. 

Do you ever meet on a formal basis, or just casual?   The reason I asked is that years back, a group of TechNet shops would meet periodically at a CARQUEST warehouse in Westchester county NY.  These meetings were great. The shop owners shared a lot of great information, and I felt that this form of networking was so valuable. 

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