DVI, A Tool. Not a Sales Person

[Joe Marconi]

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[bantar]

Let's start with the fact that I've never used DVI.  I may be uneducated.   I've listened to the various pitches.  They kind-of make sense, but are they a crutch for poor-performing service advisors?   We are calling everyone and explaining what we found.   We are overcoming sales objections, but are not "selling".   We are not losing business for a lack of DVI.  

I've taken many pictures of parts on cars and they are not always true to life.   For instance, yesterday, I took two pictures yesterday and when the customer was there to look at it, I could not show the location of the oil leak and I knew where it was.   As I was looking at the pictures, the leak was less obvious.   And, I made sure to look at these pictures immediately after taking them to verify that I could see what I wanted to see.    Similar thing in taking pictures of brakes and other items.  Most people when they look at a picture, don't know what they are looking at anyway.

However, I like that ability to store pictures in the SMS.     

From memory, the value proposition of the DVI reports is to show a diagram of the system impacted, a picture of the failure and give the person time to digest the information BEFORE you call them.  In some cases, they text the report and say call the shop.   I guess it depends on you each person process data as to which method is best.    If someone sent that to me, I'd be on the phone asking questions.   Others may simply text back and say get it done.

More often than not, we talk to people, answer questions, and then send a written Authorization to them to let them digest the data.   We generally send a simpler version of the final invoice with just job prices vs a parts and labor breakdown.     We write our findings in a PLEASE READ section, which are written prior to calling the customer.  Once our thoughts are on paper, the call is essentially repeating the words verbally.   Our goal is to not say something that isn't already written down.  And secondly make sure that they can comprehend what we've written.

Today, we had a bit of a sales objection on a Volvo with 245K miles over an AC replacement.   At 245K miles it's a good decision to ponder.... unless you live in Texas!!  If you can't afford the AC, there's no way you will afford that new car that she was thinking of.   My read is that she needs to process this a bit more and will return on Monday to do the work.  We made it real easy for her to consider and return if so desired.  The rubber hits the road when you see that new car sticker.   I was reading on another forum that many people are saying YES to big-ticket jobs because of the price of new cars.

IMO, it comes down to the cost of DVI vs the return.  With Protractor, I have to have a 3rd party DVI.  It's $400-$600 monthly.   They are out of their minds at that price!  Now, if it was part of my base SMS, I'd probably send the report after we talk to them or just as we start the conversation.  

I'll take a tangent and discuss the videoconferencing for a bit.  My team developed video conferencing products in the early 90's starting with Black and White and eventually color.   We found that video conferencing was a better tool than voice calls, but neither were a substitute for building in-person relationships.   You build these in-person and MAINTAIN them with lesser forms of communication.  On the other hand, maybe I'm just a boomer. 

[Transmission Repair]

Like Bantar, we've never used a DVI in the transmission business.  The only question we have to answer is "Can the transmission be fixed in the vehicle?"  Or do we have to pull the transmission out.  Either way, it's a pretty basic determination.  I don't really see a need for a DVI for transmissions.  If we were doing GR, you bet, I'd use a DVI.  Just my opinion.

[tomkatv10]

Always respect your insight, Joe, but this one I disagree with. We always send the report first. We alert the customer they will be getting it and we’ll follow up within 30 minutes or they can call us. DVI’s got  my shop to it’s first million revenue and we haven’t looked back. Our customers love the report and are referring other customers because of it. My advisors have enough to do in the course of the day. This makes their job so much easier. And it sells the work by itself. That way my advisors can be advisors and not sales people. 

[Joe Marconi]

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[bantar]

2 hours ago, tomkatv10 said:

Always respect your insight, Joe, but this one I disagree with. We always send the report first. We alert the customer they will be getting it and we’ll follow up within 30 minutes or they can call us. DVI’s got  my shop to it’s first million revenue and we haven’t looked back. Our customers love the report and are referring other customers because of it. My advisors have enough to do in the course of the day. This makes their job so much easier. And it sells the work by itself. That way my advisors can be advisors and not sales people. 

Did you always have DVI?    I do have questions to better understand the value.  

1. Were you losing sales before implementing DVI and saw this come up afterwards?
2. If you were to stop DVI, would you lose sales?  
3. Are you paying more for your DVI system and how much?
4. Any other value worth mentioning?

The reports are indeed impressive, but in every case, I find it hard to convey reality with pictures.   Unless you are looking at something obvious.   I do see the value in the Professional Looking Report.    We don't provide the same format, but, in extreme case will have 2 pages of written notes.  Most are 1-2 paragraphs.   We explain our findings clearly with written words.  In some cases, I do show pictures when they are picking up the car, or we show the part, if it is of interest to the customer. 

Currently, with our sales success rates, I don't imagine a DVI system increasing our sales.   But, I'd use it for the reporting if it was part of my SMS.   I won't buy an overlay DVI package though.  I'd switch to a fully integrated system instead.

[Transmission Repair]

30 minutes ago, bantar said:

Did you always have DVI?    I do have questions to better understand the value.  

1. Were you losing sales before implementing DVI and saw this come up afterwards?
2. If you were to stop DVI, would you lose sales?  
3. Are you paying more for your DVI system and how much?
4. Any other value worth mentioning?

The reports are indeed impressive, but in every case, I find it hard to convey reality with pictures.   Unless you are looking at something obvious.   I do see the value in the Professional Looking Report.    We don't provide the same format, but, in extreme case will have 2 pages of written notes.  Most are 1-2 paragraphs.   We explain our findings clearly with written words.  In some cases, I do show pictures when they are picking up the car, or we show the part, if it is of interest to the customer. 

Currently, with our sales success rates, I don't imagine a DVI system increasing our sales.   But, I'd use it for the reporting if it was part of my SMS.   I won't buy an overlay DVI package though.  I'd switch to a fully integrated system instead.

Like you, Bantar, I have never used a DVI system.  What worked best for me, in my situation of transmissions repair, was YouTube videos.  If we saw anything outside of the transmission, we would shoot an additional YouTube video.  YouTube is free and as far as customers are concerned, seeing is believing.  If you haven't already read my post about using YouTube to sell work, go back and take a peek.

We had a separate video camera for the videos.  Nowadays, you can upload a video directly out of your phone to YouTube,  A desktop or laptop machine isn't needed.  Personally, I don't care for the narrow format video the phones use, but it's not a big deal for most people.  To me, DVI = money, and YouTube = free.

I would Email/text the YouTube video link to YouTube first.  Later (ideally after they view the video) I would send the written estimate as a .pdf.  The written estimate to me is as good as a DVI report without the cost.  In 8 short years, my YouTube channel (https://www.youtube.com/user/LarryBloodworth) amassed over 2,200 videos. Because I recently retired, I've been adding a few non-sales videos to my channel.  I recently tried to upload a YouTube Short (15 seconds or less) to see how much YT has changed since I retired.  It changed a little, but it's not that different.  Showing a transmission disassembled on the bench usually averaged around 3 minutes.  Some longer, some shorter, but 3 minutes is the average.

Heck, test it out for yourself.  Make sure you have a YouTube channel and the YouTube app on your phone.  You can Google on how to do it for yourself.  Good luck!!!

[Andre R]

4 hours ago, bantar said:

Did you always have DVI?    I do have questions to better understand the value.  

1. Were you losing sales before implementing DVI and saw this come up afterwards?
2. If you were to stop DVI, would you lose sales?  
3. Are you paying more for your DVI system and how much?
4. Any other value worth mentioning?

The reports are indeed impressive, but in every case, I find it hard to convey reality with pictures.   Unless you are looking at something obvious.   I do see the value in the Professional Looking Report.    We don't provide the same format, but, in extreme case will have 2 pages of written notes.  Most are 1-2 paragraphs.   We explain our findings clearly with written words.  In some cases, I do show pictures when they are picking up the car, or we show the part, if it is of interest to the customer. 

Currently, with our sales success rates, I don't imagine a DVI system increasing our sales.   But, I'd use it for the reporting if it was part of my SMS.   I won't buy an overlay DVI package though.  I'd switch to a fully integrated system instead.

Bantar, Autoserve1 is the system that you are looking for. It integrates seamlessly with Protractor and and is actually owned by protractor. Our cost is $88.00 a month. 

  It works great and you can customize as many inspections as you want. The important thing for me was the inspections stay with the repair order in the history and can be accessed

as needed after the fact.

 

[tomkatv10]

7 hours ago, bantar said:

Did you always have DVI?    I do have questions to better understand the value.  

1. Were you losing sales before implementing DVI and saw this come up afterwards?
2. If you were to stop DVI, would you lose sales?  
3. Are you paying more for your DVI system and how much?
4. Any other value worth mentioning?

The reports are indeed impressive, but in every case, I find it hard to convey reality with pictures.   Unless you are looking at something obvious.   I do see the value in the Professional Looking Report.    We don't provide the same format, but, in extreme case will have 2 pages of written notes.  Most are 1-2 paragraphs.   We explain our findings clearly with written words.  In some cases, I do show pictures when they are picking up the car, or we show the part, if it is of interest to the customer. 

Currently, with our sales success rates, I don't imagine a DVI system increasing our sales.   But, I'd use it for the reporting if it was part of my SMS.   I won't buy an overlay DVI package though.  I'd switch to a fully integrated system instead.

Our sales definitely increased. The techs love it because it helps them book hours. We use bolt-on which integrates directly within Mitchell1. All techs have tablets and only see vehicles assigned to them. They clearly explain there findings and take pics to show the customer. Bolt-on is pricey, not going to lie, but the integration to the POS is worth it to me. You have to find one that fits your shop and what you’re trying to accomplish with it. All I can say is this, so many customers have complimented us in its use and it has been mentioned in a lot of our reviews. Two feedbacks I have gotten, they love the health check of the vehicle and the transparency of the shop. We have gotten new customers because of it. 

[Transmission Repair]

5 minutes ago, tomkatv10 said:

Our sales definitely increased. The techs love it because it helps them book hours. We use bolt-on which integrates directly within Mitchell1. All techs have tablets and only see vehicles assigned to them. They clearly explain there findings and take pics to show the customer. Bolt-on is pricey, not going to lie, but the integration to the POS is worth it to me. You have to find one that fits your shop and what you’re trying to accomplish with it. All I can say is this, so many customers have complimented us in its use and it has been mentioned in a lot of our reviews. Two feedbacks I have gotten, they love the health check of the vehicle and the transparency of the shop. We have gotten new customers because of it. 

That's great!  Good for you.  Because we specialize only in transmission repair, I haven't seen a need for a DVI.  In it's place, I use YouTube.  https://youtube.com/user/LarryBloodworth  Before I retired I had put over 2,200 videos on my channel and it really worked well for me.  Rarely a price objection.  This is the shop I sold at the time of my retirement:  https://youtu.be/V89FJzM7KCg

 

[bantar]

2 hours ago, Andre R said:

Bantar, Autoserve1 is the system that you are looking for. It integrates seamlessly with Protractor and and is actually owned by protractor. Our cost is $88.00 a month. 

  It works great and you can customize as many inspections as you want. The important thing for me was the inspections stay with the repair order in the history and can be accessed

as needed after the fact.

 

Wow. $88/month is not what I expected.  I may check it out.   Thanks.   Ive done other demos and decided against it.   Thanks!

[Transmission Repair]

On 6/11/2022 at 5:05 AM, Joe Marconi said:

Digital Vehicle Inspections (DVI) are becoming more and more common these days. I think this is a good thing. 

What I am concerned about is how the the DVI report is being used.  I am not a fan of sending the digital report to the customer to be used in place of the service advisor speaking and explaining the results of the report first.  Would a doctor send the MRI, lab tests, and x-rays directly to the patient without the doctor first discussing the results?  In fact, there are times when the doctor never shows the report results. 

In my opinion, the DVI is a tool, and it's not meant to take the place of good old fashion person to person discussion, which is called customer service.

Agree? Disagree?  

 

I agree, Joe.  I would send the customer the report AFTER making the sale.