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Enhanced your vehicle multipoint inspections with Video


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  • 2 months later...

Joe, I agree 100%... with the concept. In reality, there's 2 tactics at work here. #1 - DEMONSTRATE the problem. #2 - Build TRUST. The ONLY problem with any of the strategies is... you have to use THAT 4 LETTER WORD! It's WORK! Yup! It takes a little work - but the rewards are well worth it. In fact, I did a video about this one simple strategy - and every repair shop in the market already has the tools to do it!

YOUTUBE-WeirdHack-AsSeenOnTV.jpg.331301bcb56e33fc2debad38891a9134.jpg

I know that with new or existing customers, you've GOT TO WORK on building TRUST! Sending video or simple pics does that. Sad to see that every shop owner ALREADY OWNS THE TOOLS THEY NEED... but they don't use them. :/

Hope this helps! 
Matthew Lee
"The Car Count Fixer"
Grow Your Car Count, Income and Profits!

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  • 3 weeks later...

I see two sides to the trust issue and video.

If you show a video of the problem (part) to the customer, they now trust that it (really) needs it. My thinking is that if they REALLY  trusted you , they wouldn’t need the video!

I only occasionally use pictures and seldom use video. I think trust is huge !

Victor

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Digital is the way to go but sending a video is a bit clunky.  The customer has to go through the whole video, then try to look back at pieces of it.  I think pictures as part of an inspection would be the better way to go.  Reserve video of items that move or make noise.

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We've been doing this for a couple of years now. We take a quick video with sound, 30 seconds or less, with a smart phone and email it to the customer through a dedicated business email . The customers can respond right through the email or call us back. We find it helpful in selling front end work, leaks and under car, things that customers can't readily see. Digital technology makes things easy and also lends professionalism to what we do.

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  • Have you checked out Joe's Latest Blog?

         4 comments
      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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