Jump to content

[Podcast] Four Corner – Four Wall Shop Inspection [THA 198]

Recommended Posts


Seth Thorson has specialized in the service of European automobiles since 1999. First, in Michigan and now at his current location in New Brighton, MN. He just started to build a brand new shop and experts to be in by June 2021.

Seth was educated at a UTI in Chicago, where he was at the top of his class. He then went to BMW Step to finish the master’s program. Thorson was hired in at a BMW dealership in Bloomfield Hills, Michigan. From there he moved to an independent shop in Waterford Michigan and learned VW Audi. Seth’s passion remained with BMW and he was offered a chance to buy an existing shop in New Brighton, Minnesota near where he grew up.

He is the owner of Eurotech, which specializes in BMW, Mercedes, and Audi cars. He is a firm believer in using factory tools to ensure proper repairs and coding. His team of highly trained and certified technicians is able to diagnose today’s complex vehicle systems! His second location, Green Garage, works on all makes and models.

Seth also owns and runs a BMW tech support company called LMV Bavarian that provides support and programming to a growing network of over 200 shops via remote diagnostics. He also teaches national seminars on BMW diagnostics. Seth has also partnered with SSF auto parts in their unique ‘hands-on’ training program.

Seth belongs to AASP in MN, BIMRS as well as NASTEF. He is also a member of Cecil Bullards (Institute for Automotive Business Excellence) 20 group. He believes idea sharing and networking with other shop owners have helped grow his business. Listen to Seth’s previous episodes HERE.

Daniel Gravely is the District Manager, EuroTech Auto Service. Check Daniel's Episode HERE.

Key Talking Points:

  • Four corners of the Property to the Four Walls of the buildingThe store is audited by another location
  • Monthly Leadership meeting
  • The devil is in the details
  •  Why is this important from a customer perspective?Reviews, compliments, appearance, safety
  •  Capital Improvements such as structural damage discovered
  • Audit Formto set a plan of improvements
  • budgeting for improvements
  • Deadlines
  • accountability
  •  Four Corner Four Wall – it is more important to employees or customers?
  •  How do you pick who goes to the Leadership Meetings?
  •  The leadership team is shop foreman from each location
  •  I wanna do this at my shop, how do I do this? Where do I start?what are you trying to accomplish
  • outline of plan
  • put a plan in place
  • No shortage of ideas, just a shortage of execution
  • Remember The Milk app to help with to-do lists (used by Daniel) 
  • Final ThoughtsYour Four Corner Four Wall Inspection is a quick view from your leadership team
  • In-depth responsibility for each manager to conform to
  • Safe and clean place for customers and employees to come to
  • Be critical with a fresh set of eyes


Facebook   Twitter   Linked In   Email

Mobile Listening APP's HERE

Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 


This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com


This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By spencersauto
      What's your houlr labor rate and where are you located? We're currently at $95 in Texas
    • By carmcapriotto
      Key Talking Points
      Growth Option: Satellite Location Wanted to grow, needed more production space, couldn’t expand. Options was buying second location or a satellite location Found office space with industrial area ½ mile away- former call center but had 20 ft ceiling and old garage doors Put his best technician to the satellite location All customers go to the original location Opportunity for more heavy line work, and alignment/tires and hiring Culture of teamwork to shuttle back and forth  Has office space now and leases other spaces- offsets mortgage  Creative thinking as a solution  Up 63% last year Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:

      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
      Tom Grady founded Redhawk Auto Service in 2005 with the goal of providing the Temecula Valley with high-quality automotive service that emphasizes excellence, value, and convenience. Tom Grady has over 35 years of automotive industry experience as a former executive with Ford Motor Company and Nissan. He was also an automotive dealer in Orange County and New York. Mr. Grady has an M.B.A. degree and a B.A. in Economics. The Grady’s also own full-service hand car washes and founded Redhawk Hand Car Wash in 2003. Mr. Grady has been actively involved in the community through the Rotary Club and as the past Chairman of the Lake Elsinore Chamber of Commerce. Listen to Tom's previous episode HERE  

      Click to go to the Podcast on Remarkable Results Radio
    • By Obsidian Motors
      Has being approved by an insurance company made a difference to your bottom line? I had a vehicle towed in recently and the customer's insurance company was to pay for the work done. About a day or two later an insurance adjuster showed up to the shop, gave an inspection and approved our location. The caveat was that the invoice he eventually submitted was a complete lowball. I'm wondering if it was that particular company (small and regional) or would a major insurance company provide a more realistic approved quote?
      Also, do you guys think it's worth it to request to be on all area insurance companies list of approved shops in the long run?
    • By carmcapriotto
      Auto Care Woman of Excellence This award is presented annually to a woman who is a Women in Auto Care member and who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She is considered a rising star in the industry. 2021 Winner:   Anne Coffin, Director of Information Technology, Aftermarket Auto Parts Alliance, Inc Auto Care Woman of the Year This award is presented to a woman who is a leader, mentor, and role model  who has made significant and outstanding contributions to the auto care industry. 2021 Winner:  Jilynna Greene, VP, Field HR Operations, AutoZone Female Shop Owner of the Year This award is presented annually to an outstanding female shop owner who demonstrates role model behaviors, leadership and commitment to the advancement of women. 2021 Winner:  Tara Topel, Owner, Topel's Service Center, Inc (See below for bio's)
      Key Talking Points
      Field operations- supply chain, talent acquisition  Challenge- candidates have more options than ever with increased wages/flexibility. Environment and leadership creates an atmosphere that people want to stay in  Coach/support person- it’s not an expense, its an investment for your business Community- technical/high school  CADIA- center for automotive diversity advancement, there are underrepresented communities with potential. Safe area to ask the tough questions.  Every level and every role needs to have a professional designation Girl Scouts- “Girl Event” 1,000 girl scouts with vendors and organizations Be visible and loud in your community- think about ‘career day’ at school, how many women are involved?  The target audience is men- improving the business collectively with women leaders  Impostor syndrome- overcome it and have the confidence to have a seat at the leadership table.  Mentorship- Have one and be one. 85% of most promotions and development is from mentorship. Women are often mentored the least. Mentor happens naturally every day.  “Just be cute or be a leader?” Female customers- over 50%, customers know their car better than anyone else, scheduling is key Discrimination against women on the counter is still prevalent- continue to provide customer service.  There is still a lot more work to be done by women in the industry Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Gold Certification recognizes top-tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders. Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com
      Anne Coffin, Director of Information Technology, Aftermarket Auto Parts Alliance, Inc. Anne is a 40 year Information Technology professional, with 35 years spent in the automotive industry.  She currently works for the Aftermarket Auto Parts Alliance since 2015, as director of information technology.  Her role at the Alliance has allowed her to work with the distribution center for the Alliance shareholders on software and technical needs, work with jobbers, stores and installers utilizing Alliance’s MyPlace for Parts tool, and work with Alliance headquarters to help provide best in class IT services for the shareholders.  She has been particularly focused on increasing business knowledge in the technology world. Anne has been actively involved with the Women in Auto Care since 2006, focusing on women in the industry, especially in the areas of scholarship and mentoring.  She was an inaugural member of the class of Women at the Wheel, sponsored by Aftermarket News in 2020.  She earned her Automotive Aftermarket Professional in 2020. She was formerly the CIO, Technology and Marketing for Beck/Arnley Worldparts, Inc. and VP of Technology for the Beck/Arnley division of  Uni-Select, Inc., as well as owning her own consulting business, with many large automotive and non-automotive clients.   Jilynna Greene, VP, Field HR Operations, AutoZone. Greene has more than 20 years of experience in the human resources field. At AutoZone, she serves as the Vice President of Field HR Operations where she leads strategy and leadership development for  Store Operations, Supply Chain, and Talent Acquisition. She has an extensive background in Human Resources including VP of Human Resources and Community Relations with Caesars Entertainment Corporation, Head of HR for Outback and other HR Leadership positions with companies like Aramark, and YUM! Brands (KFC, Taco Bell and Pizza Hut). She has a Master of Science in Human Resources Management from Troy University and a Bachelor of Arts in Telecommunications Management from Ball State University. Greene is an award-winning leader, Human Resources Expert, and an Amazon Best Selling Author. She has received The Most Powerful and Influential Women of Louisiana Award, Workforce Magazine’s Game Changer Award, and most recently The Women of The Year in Auto Care Award. Jil is also a community servant leader who serves as Executive Sponsor for AZ WIN (AutoZone’s Women’s Network), 2nd Vice President of the Girl Scouts  (Heart of the South), Director of Programming for SHRM Memphis, Program Director for Jack and Jill Memphis, and a member of Links Inc. and Delta Sigma Theta Sorority Incorporated.   Tara Topel, Owner, Topel's Service Center, Inc.    
      Click to go to the Podcast on Remarkable Results Radio
    • By MINI4U
      We are in desperate need of techs. I tried Indeed and was very dissatisfied with the "talent" they sent us. I am considering Find A Wrench they post on Indeed as well as Zip Recruiter and some 90 other companies as well as social media. Has anyone tried them or ACT Auto Staffing? 

  • By Joe Marconi, in Automotive Management,

    By champtires, in Automotive Industry,

  • Our Sponsors

  • Create New...