Excellent Marketing Class, "Creating a Buzz" by WorldPac
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's BlogTypically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be? Is there time being wasted throughout the technician’s day?
All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work? Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production? Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician? Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort. Blaming the techs or other staff members does not get to the root cause in most cases.
Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable.
-
-
Similar Topics
-
By carmcapriotto
Guest host and shop tour with Niko Sougias, Charlie's Foreign Car, Encinitas, CA. Niko says customers want explanations about their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.
Niko Sougias, Charlie's Foreign Car, Encinitas, CA
Show Notes:
Building was built in 1988- waterless car wash on every car, 17 bays, 16,000 square feet in total (with showroom) People want explanations- make videos; technical education should have a time limit (60 seconds) Most watched video of 2023- control arm bushings Full-time employee (Jax) is the editor of videos Audio- quality is important with wireless mics Pre-Covid work- maintenance Post Covid work- boom of work, customers are authorizing more work to be done, almost doubled ARO Challenges- keeping loyal customers happy while being booked 2 weeks out Future think for 2023- monitoring new car sales with interest rates rising Lead technician is moving to the foreman position
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
-
By Joe Marconi
We often speak of the "Customer Experience," which is crucial to the success of your auto repair shop. But equally important is the "Employee Experience."
I don't have to remind anyone that happy employees make happy customers, but this concept goes even further. If you want to attract superstar candidates and hold on to the superstars you employ right now, you must do all you can to ensure that your employees have a healthy workplace where they are appreciated and can grow and enrich their careers.
I know we have a lot of great shop owners on this forum. What do you do to create a great workplace environment that both attracts and retains top talent?
-
By Joe Marconi
National Pearl Harbor Remembrance Day, also referred to as Pearl Harbor Remembrance Day or Pearl Harbor Day, is observed annually in the United States on December 7, to remember and honor the 2,403 Americans who were killed in the Japanese surprise attack on Pearl Harbor in Hawaii on December 7, 1941, which led to the United States declaring war on Japan the next day and thus entering World War II.
-
By carmcapriotto
Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more. Bill Thompson, President of IMR Inc. Listen to Bill’s previous episodes HERE Key Talking Points
Research once every quarter since 2020, talk to 25,000 households about their perception of the trades in the United States on the auto industry Roughly 46% of parents are talking about college as an option, 33% of the children were seriously considering that as an option. About 30% of those same children thought about entering the workforce immediately. Disconnect with parents and children. More kids prefer to entering the workforce immediately than go to community college or trade school How are the trades perceived? 18% are talking about career options with their child. 65% of the households would recommend the trades as a career option. Parent advocates for the trades- Rural America has the highest likelihood to recommend at 62% recommendation rate. Urban is next to 52.2, and then suburban 42%. The people that are least likely to recommend the trades are people with a four year college degree Are we even willing to recommend ourselves? The education path to becoming an automotive technician is unclear, Career opportunities for women are abundant. But women themselves do not believe that there are opportunities for themselves The general perception- working as an automotive technician is a job, not a viable career. The good news is only 17% of people agree that it's a job and not a career, 44% disagree. automotiveresearch.com
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now