By Jonathan Ganther
Hey guys. I'm new to the forum and was looking for this subject but couldn't find it. Sorry If I'm posted something that's already been discussed. I own a brake shop in Austin, TX. We do anywhere from 10-20 brake jobs a day. We only do brakes so I don't know how much full service auto shops deal with this problem but... Customers are constantly calling in claiming they've bought the best parts or they want to provide their own parts because they've done research and know what is best. This drives me crazy. First of all they don't know whats best. Then after being told no they get offended and act like tons of shops allow this. What is the best way to handle these customers? Just send them away? I'll quote them a price using our parts and they act as though its a rip off. What shops are doing this for their customers? I feel like I'm letting jobs get away from me. Any experience with this?
Guest host Keith Perkins, L1 Automotive Diagnostics and Programming, Tulsa, OK Keith also operates the L1 Automotive Training company that offers advanced level automotive training on-site and online at www.L1Training.com. See or hear a tour of his three Mobile Diag Vans Recently made a move to brick and mortar specialty shop with no advertising for clients None of his technicians need to buy any tools Keith holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L2, L3, X1, P2, and various other industry certifications He also serves as a Subject Matter Expert for ASE. Listen to Keith’s previous episode HERE Connect with the show:
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By Joe Marconi
This forum will outline the steps that I took the past three and half years, working toward my exit strategy. I will outline each step, each week, to give you information that I know you will find informative and useful. Please note, these steps are the ones that I took, and your situation may differ. However, you will find so many similarities, that I am sure you will obtain a ton of great information. Ok, here we go...
STEP 1 - Get Your Business Ready to Sell Today
You are never too young to begin thinking about your retirement or sale of your business. Work hard on your business to get it to run on its own. For quality of life, and to grow a sucessful business, requires having the right people, the right systems, a knowledge of the numbers, and a plan. Also, the more you are removed from the day to day operations, the more sucessful you will be and the more your business will be worth to a potential buyer.
Here's another important reason to get your business to run on its own: A health crisis may leave you sidelined for months or longer, or may even leave you disabled to a point where you cannot perform the necessary duties as a shop owner. We all have heard of shop owners that either became seriously ill, were in a bad accident or passed away, leaving the business in a state that it cannot run by itself. Or, not worth much because the shop owner did not take the necessary steps to build the business correctly and not having clean and accurate financials.
Begin today to start thinking about your business and when you want to sell, have family take over the business, or other options. Start getting all your financials in order, set your long-term goals, work on your business plan, review and refine all your systems and procedures, and talk to your family about your long-term plans.
With each step, you may need help from either an accoutant, broker, attorney, or a business coach. Please don't make the mistake of thinking you can everything on your own.
That's it for today- Next week I will discuss The Importance of Having Clean Financials and Showing a Profit
Thank you and Stay Tuned!
By Joe Marconi
With so many baby boomer shop owners retiring, there is great opportunity for shop owners looking to add new locations. In addition, there are many shop owners that have not survived the COVID crises.
Is anyone looking to open new locations? If so, it would be interesting to hear your strategy and the reasons why.
Oh, if you are wondering If I am thinking about expanding. The answer is no. I had three locations, down to one now, and I am close to announcing exciting news very soon. So Stay Tuned.
Founders Leigh Anne Best, Mighty Auto Pro, Medina OH, and Laura Frank, Auto Repair Technology, Brook Park, OH Previous episodes for Leigh Anne Best HERE Previous episodes for Laura Frank HERE Key Talking Points:
$1.192,034M in 10 Years. 2020, Covid Year $250K Brakesforbreasts.com Meghan Daley & Cindy Frasca, Kukui- Built website and spreads the word for brakesforbreasts.com. Kukui is offering new postcards this year and donating 10 cents per postcard. Dr. Justin Johnson, Cleveland Clinic, lead researcher for Dr. Tuhoy Team- Brakes for Breasts has supported the research team for over 10 years. 100% of the money raised goes to research. No overhead or cut for Cleveland Clinic. The aim is to prevent breast cancer with a vaccine. Bill Long, Auto Car Clinic, Front Royal VA- A shop owner that has participated since the beginning. Give back to the community and participate. Easy and streamline the process to join. Will always be a part of the program. Work with your supplier, some shops receive up to 100% free brake pads, pass it along to customers, and take 10% of job to be donated. Rebecca Waugh, Leads Near Me- Designed social media graphics available for download on brakesforbreasts.com- email to ask for tips for marketing [email protected] Stacey Diaz, Wayside Garage, Seaside CA- She has done a great job spreading the word through her 20 group and Has MANY “fun” ideas- annual T-shirt, pink paper for all invoices, goodie bags for clients to pick up, she is already pre-booking for Oct! Dr. Tuohy, Cleveland Clinic, Breast Cancer Vaccine Researcher, Professor of Molecular Medicine at the Cleveland Clinic Lerner College of Medicine of Case Western University- Status of vaccine: very close from implementing clinical trials, within weeks; vaccine for ovarian cancer is underway What is a vaccine? Eliminates diseases. Vaccines, antibiotics, and transplantation are the biggest contributions to medicine. Vaccines are “programs” for immune systems. Example a vaccine is like an app on your computer that tells the computer what to do. A vaccine will tell your immune system how to work. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook Twitter Linked In Email Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/carm to learn more.
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