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If Saul Goodman was a Mechanic....


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    • By Joe Marconi
      For many shops, business during the winter can slow up due to a number of reasons.  What I have found that works is to schedule a flood of service reminders and past recommendations to go out during the months of Jan and Feb.  Maintaining touch with your existing customers is a great way to keep your shop top of mind, and it may just bring in a little extra work too.
      Any winter marketing tips to share? 
       
    • By ASOG Podcast
      Looking through the videos taken at #aapex and #sema. This event is simply can't-miss.
    • By carmcapriotto
      Jimmy Lea, KuKui Evangelist with more than 15 years experience in sales and business development for software-as-a-service, financial services as well as hardware products, Jimmy embodies the fabric of the independent automotive industry.
      Key Talking Points
      You must exist digitally, google is the godfather of the internet   70% of all searches are done from google, 90% are done from a smartphone  Currency/trust- when google has “trust” in you, you will be in front of the pack  Organic- the amount of content and keywords on your website Website- pay attention to the homepage, the header, “above the fold at the top,” logo is top left (brand recognition), your reviews next to logo (credibility), phone number (call to action), schedule an appointment button (generational button) Reviews- set it up right, let customers know what they can expect, give a description of the vehicle Postcards- it will never go away, design it big and bold to get the recipient’s attention. Retention (thank you, service/repair reminders) and acquisition postcards.  Where is your market? Instagram? Facebook?  Social media- engaging every single day, there is no perfect time to post on social media. Build a habit first.  Technician testimonials- appeals to customers and future technicians  Don’t stop marketing- especially when you’re busy. 80% building relationship 20% selling. Texting- text marketing, one to one texting reminders/thank you/ask for reviews, webchat texting Connect with the show:
      Aftermarket Radio Network
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      Buy me a coffee
      Important Books
      Check out today's partner:
      NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      This forum will outline the steps that I took the past three and half years, working toward my exit strategy.  I will outline each step, each week, to give you information that I know you will find informative and useful. Please note, these steps are the ones that I took, and your situation may differ. However, you will find so many similarities, that I am sure you will obtain a ton of great information.   Ok, here we go...
      STEP 1 - Get Your Business Ready to Sell Today
      You are never too young to begin thinking about your retirement or sale of your business. Work hard on your business to get it to run on its own.  For quality of life, and to grow a sucessful business, requires having the right people, the right systems, a knowledge of the numbers, and a plan.  Also, the more you are removed from the day to day operations, the more sucessful you will be and the more your business will be worth to a potential buyer. 
      Here's another important reason to get your business to run on its own: A health crisis may leave you sidelined for months or longer, or may even leave you disabled to a point where you cannot perform the necessary duties as a shop owner.  We all have heard of shop owners that either became seriously ill, were in a bad accident or passed away, leaving the business in a state that it cannot run by itself.  Or, not worth much because the shop owner did not take the necessary steps to build the business correctly and not having clean and accurate financials.  
      Begin today to start thinking about your business and when you want to sell, have family take over the business, or other options. Start getting all your financials in order, set your long-term goals, work on your business plan, review and refine all your systems and procedures, and talk to your family about your long-term plans. 
      With each step, you may need help from either an accoutant, broker, attorney, or a business coach. Please don't make the mistake of thinking you can everything on your own. 
      That's it for today- Next week I will discuss The Importance of Having Clean Financials and Showing a Profit
      Thank you and Stay Tuned! 
       
       
       
    • By ASOG Podcast
      In this episode, Lucas sits down with Jay Goninen, the Founder & President of Find A Wrench, a firm that focuses on finding technicians and mechanics for ...


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