Attract, Develop, and Retain Top Automotive Talent [CC 113]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.
For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.
Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.
He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.
The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.
The power of looking outside our industry (00:01:05)
Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.
Innovation at the edges (00:03:26)
Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.
Examples of disruptors in other industries (00:04:37)
Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.
Implementing ideas in auto repair shops (00:09:41)
Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "Research has shown that people forget 90% of what they "learn" in 30 days unless it's reinforced. But reinforcement isn't enough. Today's Class training uses forced recall, a method that creates pathways in a learner's brain, helping them retain information more effectively." David Boyes, from Today's Class, discusses how daily gamification on Today's Class' app can enhance engagement and learning through individual and team-based competitions, rewards points, and prizes. “It’s microdosing of training. It’s a set of daily questions on a daily basis." David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David's previous episodes HERE Show Notes
Daily Dose of Top Tier Training: Today’s Class [THA 371]: https://remarkableresults.biz/remarkable-results-radio-podcast/a371/ Today’s Class: Adaptive Learning Technology [RR 879]: https://remarkableresults.biz/remarkable-results-radio-podcast/e879/ Training Platform (00:01:52) David Boyes talks about his training platform, Today's Class, and its relevance in the industry. Gamification and Engagement (00:02:08) The discussion on how gamification can be used to encourage engagement and learning in the automotive industry. Gamification Features (00:03:03) The various forms of gamification and its role in enhancing the overall learning experience. Rewards Points and Competition (00:04:01) The use of rewards points and individual/ team-based competition as default gamification features. Customizing Gamification (00:05:15) How Today's Class can be tailored to fit the unique needs and culture of each organization. Incentives and Prizes (00:09:06) The potential for using awards, prizes, and bragging rights to drive desired behaviors. Team-Based Engagement (00:07:13) The power of team-based engagement and how it can benefit the overall team dynamic. Training Platform Overview (00:07:54) A brief explanation of Today's Class as a training platform with a different approach to traditional online training. Variety in Gamification Goals (00:09:06) The importance of variety in gamification goals to keep the learning experience fresh and engaging. Innovative Gamification Ideas (00:10:55) Creative ideas and examples of gamification rewards and incentives used by different groups. Leaderboards and Competition (00:12:36) The visibility of leaderboards and the inter-competitive play between different shops. Collaboration and Contributions (00:17:16) The involvement of parts providers or tool trucks in providing rewards and incentives for gamification. Duration of Competitions (00:19:10) The duration of gamification competitions, whether they typically last monthly or quarterly. Gamification Reset Frequency (00:19:31) David explains the importance of resetting the scoreboard monthly for a fresh competition. Setting Up Gamification Groups (00:22:46) David explains the process for onboarding new shops into gamification groups and the 90-day training cycle. Gamification as a Benefit (00:24:16) David emphasizes that gamification is a benefit but not enough to drive the platform's usage, highlighting the importance of learning and development. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Overcoming Roadblocks - Andrew's Honest Reflection on Mistakes in Building a Diagnostic Playbook
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Rick White from 180Biz, discusses the importance of creating an environment where team members feel safe to express themselves, offer advice, and hold owners accountable without fear of reprisal. The conversation highlights the role of clear standards, effective communication, and trust in fostering such an environment. Rick emphasizes the need for continuous improvement and learning from mistakes, underscoring the positive impact of a supportive and psychologically safe workplace on team members' growth and business success. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. [email protected] Show Notes
Psychological Safety (00:00:16) Discussion on the significance of psychological safety in business and the impact it has on team comfort and productivity. Breast Cancer Awareness (00:00:57) Promotion of the Brakes for Breast program and its fundraising efforts for triple negative breast cancer research. https://brakesforbreasts.com Impact of COVID-19 (00:02:03) Observations on the impact of COVID-19 on psychological safety and the need for safe spaces and a sense of community. Standards and Safety in Business (00:05:30) Importance of creating a safe environment in the workplace, including physical safety, standards, and the impact on vehicle reliability. Leadership and Communication (00:07:37) Discussion on how leadership, communication, and trust contribute to creating a high-trust environment and psychological safety. Creating a Safe Environment (00:10:26) Discussion on creating a safe and empowering environment for employees, including the role of boundaries, values, and beliefs. Continuous Improvement and Psychological Safety (00:11:33) Encouragement for open communication, feedback, and continuous improvement to enhance psychological safety in the workplace. Promoting Psychological Safety (00:16:46) Importance of clear and consistent messaging, addressing mistakes as teachable moments, and promoting psychological safety in the workplace. Mistakes and Learning (00:17:57) Discussion on allowing mistakes, learning from them, and the importance of giving room for growth. Holding Ourselves Accountable (00:23:48) The significance of holding oneself to the same standards as others and taking responsibility for mistakes. Identity and Confidence Building (00:28:01) Discussion on building confidence, changing one's identity, and gaining encouragement in leadership roles. The Six C's for Change (00:31:13) Explanation of the six C's - choice, commit, courage, confidence in capabilities, and competence. Creating a Better Work Environment (00:34:38) Discussion on improving the work environment by taking inspiration from places like Starbucks. Challenges of the Modern Workforce (00:35:38) Addressing the challenges faced by the modern workforce, including the need to handle setbacks and the impact of parenting on work readiness. Personal and Professional Growth (00:37:03) Exploring personal and professional growth through dedication and effort. Leadership and Team Communication (00:42:18) The evolution of leadership style towards collaboration and effective team communication. Coaching and Industry Support (00:45:09) The value of coaching and industry support for business owners in the automotive aftermarket sector.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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