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Joe Marconi

Management
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Everything posted by Joe Marconi

  1. Alternative to Lead Wheel Weights? Has anyone started using alternatives to lead wheel weights? I know many states have already banned the use of lead weights (California, Illinois, Maine, Minnesota, Vermont and Washington) and many are soon to follow. There is a lot of talk about zinc, steel and other composites. My state, New York, is considering the ban too. If any shop is using wheel weights other than lead, I would appreciate any feedback.
  2. Congratulations and the very best to the entire family! These are the things in life you can’t put a price on. The miracle of life and of family.
  3. Very exciting news! I wish you the best of luck. keep us updated and ask for help, ASO is there to help in any way. Are you planning any grand openning event? Did you contact the local news papers and local TV stations? Get as much free press as you can.
  4. You must be a Si fi fan, right? I would give a week's pay to see life thru your eyes. You bring out "real-life" witht a spin that most people know may not be aware of.
  5. TAking a day off, well..almost the entire day...maybe a little work

  6. I just had that case, a customer had his car scanned by AZ and they said he needed and O2 sensor. The customer bought a universal O2 and messed up the wiring. He brought it to us and we installed the correct O2, problem solved. He paid for the Diag, the repiar and the correct O2. He let us know that he COULD NOT return the O2 he bought from AZ. I understand that I should not burn my bridges, but in a lot of ways I am old fashion. But business is business, I guess. Maybe I will send one of my service advisors to the grand openning. For me, I just can't go.
  7. You are right, free food sounds like a nice idea. Thanks! BTW, you guessed right....
  8. Oxygen Sensors: $17.99, Brake Rotors $14.99 Hold on there! I am not selling parts. Please read on…. There is a well know parts company (I will not mention their name: but it’s not AutoZone, O Reillys, Sears, NAPA or Pep Boys) opening up just around the corner from me and is sending out consumer flyers with dirt-cheap parts, most are common everyday parts: Axles, O2 sensors, brake rotors, alternators, etc. They offer free installation on batteries and even sell scan tools so the public can check out their car, buy the part and then come to US to install it. That’s why I deal with CARQUEST. They have their over the counter trade, but they would never think about undercutting the repair shop business. The area rep for this new parts store came to me an invited my staff and myself to their grand opening. I laughed and walked away. Was I wrong not to accept his invitation? How would you react?
  9. 2010 End of Year Tax Tip Purchase needed business assets now If you are thinking of buying significant assets, such as major equipment for your shop, you still have two more months to qualify for bonus depreciation for 2010, allowing you to deduct 50% of the cost right away. The other 50% is recovered through regular depreciation. Bonus depreciation can be claimed on new assets with useful lives of 20 years or less; including machinery, equipment and land improvements. Act quickly, this tax breaks ends after 2010.
  10. Key point: believe in yourself and the value you are selling, great points!
  11. I was the second in line at 6:00am! I am listening to the radio all day.
  12. AZ in our area still does the free scan. And, you are right, it kills the diag process when a customer walks thu the door with an O2 sensor from AZ and asks us, "How much to install it". Drives me nuts!
  13. You know, I spoke to a few people and they said the same thing. I was never like that. I was brought up to choose who you think is the best choice, no matter what party. I fear we are drawing lines in the sand, don't you?
  14. This is a reminder, tomorrow is Election Day, so let’s make sure we get out and vote. This is an important election and we need to let our elected officials know that the public cares about the state of the country. No matter what side of the isle you are from, voting shows we care about this great nation. "It is by their votes the people exercise their sovereignty." --Thomas Jefferson
  15. Another great story, Gonzo! The way you tell these stories is truly a work of art. I worked at a Ford Dealer in the 70's as the used car mechanic. I can't tell you how many repair orders I got that stated: "Check Air Conditioner- Blows Hot", only to find that the used car (just sold) did not have A/C. What a scene when the sales person is explaining that to the customer.
  16. Enjoying the end of a busy week, the best in a long time. Going to the JETS game tomorrow!

  17. There is not a doubt in my mind that we give way too much away. As an industry, we have never charged what we are truly worth. I don't think it will ever change. The motoring public does not know the difference between an $8.00 lube tech and a skilled technician. One of my issues is when a shop DOES try to charge the real price for a job and that shop is considered overpriced. But, that shop did the math and knows the true cost of doing business. We really need to change our mindset. We struggle too much as a group, and for the most part, too many shop owners are not being fairly compensated for the great job they do. And, as a result, they can't pay their techs what they are truly worth.
  18. Selling diagnostic time has become harder and harder. You have part companies offering free check engine light scans, which the public thinks is a diagnosis, dealership lowering their prices on diag work to get customers through the door and now you even have independent shops waving the analysis fee if they get the work. The fact is that diagnostic work is becoming the trend for the future. No longer are we adjusting timing or carburetors. We need to have the equipment to test and analyze a complicated computer network and many times the fix is a program update. The diagnostic work and fix may take a few hours, and all of which the tech never got his hands dirty. Amazing times we live in. And to keep pace with technology, we need to invest in training, tools, equipment; online information sources and we need to hire top techs to perform this work. All of which cost MONEY. Some say, keep the diag charges low so you can get the gravy work. Gray work? Look at where this industry is going….more hi tech! If we concede on charging what we are worth we are giving up much needed dollars and jeopardizing our future. Now, with that off my chest I must admit that due to conditions that are out of our control, I have “adjusted” my diagnostic charges. In the past all diag charges started at $189.00 across the board, no exceptions. That was the past. Here is what we do now. I customer comes in for a check engine light with no obvious performance problems and wants to know how much it would be to check it out and repair. Well, we don’t even have a clue of what the problem is until we at least scan the code. So, we offer to scan the computer, obtain the code or codes, and explain what the code is and the tests necessary to determine the cause of the problem. We tell the customer upfront that only the scan is on us and you could be looking at anywhere from $89.00 to $189.00, depending on what the code is and how many codes are logged. We also tell the customer that only after the anyalysis is done can we give them a price on what the repair will cost. We started this approach Jan 2010 and so far it is working out great. In the past when we would tell a customer that the fee for the diag was $189 before we even looked at the car. The customer would object and we were losing diag jobs; mostly because the customer sees no value at that point. BUT, the customer sees a lot of value to have his car scanned first, at no charge, and then have the scan data explained to him. Do we stand of chance of people walking away after the scan is done? Yes. But so far we have been successful. This diag policy does not apply to driveability problems, no start problems, stalling problems, missfires problems, loss of power, ABS, Air Bag, intermittent problems,etc. For those issues we have base anaylsis charges and sell the diag up front before we start. My approach will no doubt raise some eyebrows with a few members as it has in the past, so let the discussions begin….
  19. If that does not give all of us hope that this is still the greatest country in world, nothing will!
  20. I saw a demo of the Snap On Verdic and it looked pretty nice. The only problem with a demo is that the sales person is going to show you all the nice features to make it look impressive. I think you did the right thing by using it for a week and you bring up some valid issues. my concern is that the scanner debate is getting more confusing: should we go we OE? Or are there acceptable aftermarket scan tools that we do the job? Let's hope more people will get a chance to use it and we can get more opinions on it.
  21. We have many glass companies in our area that come right to our shop and perform the glass replacement. It works out pretty good. We work with the insurance company on behalf of the customer and get a percentage of the job. We handle the paper work only. The only problems we have is the insurance companies and what they are willing to pay. But, as far as the job is concerned, I am happy with the work these sub contractirs do. We used to make more money a few years back, but the insurance companies have gotten tougher to deal with. If the customer does not want to go thru insurance it's a lot easier and more profitable.
  22. If the Bush years was the cause for all this mess, then why are things worse now? And, why has there not been steps to get us headed in the right direction? At this point, I don't think putting blame on the past is the answer. If a ball team lost in the past with players from the past, how does that affect the team and how it plays now? I understand residual effects, but that only explains the issue to a certain point. I think there are vast amounts of people today that do not like the direction of where this administration is headed. I am one of those people. Spending boat loads of money is not the answer, and I really don't care if a democratic does or or republic does it, it's just wrong. Plus, moving toward bigger government is not the answer either.
  23. Brain Warfield,Anton Jagers and Tim McDonnell at the Mitchell1 Booth, NACE/CARS Convention 2010 in Las Vegas









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