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Joe Marconi

New Car Dealers will Continue to Invest in Service Department

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When I started in this business, way back in 1974 B.C. (Before Catalytic Converters), new car dealers couldn't care less about the service department. But, with stiff competition and shrinking margins, the service department is a much needed source of revenue.

 

A recent survey shows that new cars dealers service departments are expecting a significant sales increase in 2015.

 

Independent repair shops should not take this lightly and should step up their marketing, particularly in customer service.

 

The really good news: Customer service marketing is the most cost-effective and the independents are still the preferred choice of the motoring public. Let make sure we hold on to this advantage.

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