Tech pay issue
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.
For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.
Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.
He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.
The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.
The power of looking outside our industry (00:01:05)
Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.
Innovation at the edges (00:03:26)
Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.
Examples of disruptors in other industries (00:04:37)
Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.
Implementing ideas in auto repair shops (00:09:41)
Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.
They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.
Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth. Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers. Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception. Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate." Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset. Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops. Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners. Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective. Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership. Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires. Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach. Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients. Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets. Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients. Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses. Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time. Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale. Income Statement and Account Catch-Up (00:39:30) Discussion on the importance of catching up with income statements and accountants for business growth. Financial Alignment for Business Growth (00:40:23) Importance of having financial alignment for business growth and the relief it brings. Vendor Management and Business Relationships (00:41:10) Emphasizing the importance of managing vendors and maintaining business relationships. Training Products and Mastermind Groups (00:42:11) Overview of training products, mastermind groups, and business courses offered by RPM Training. Expanded Services and Support Network (00:43:10) Description of additional services, support network, and special guests offered by RPM Training. Collaboration and Industry Support (00:44:07) Discussion on mutual support and collaboration in helping the automotive industry. Potential Future Collaboration (00:44:16) Exploring the idea of potential future collaboration and creating a new show. Outro and Sponsor Acknowledgment (00:45:05) Closing remarks, sponsor acknowledgment, and encouragement for a positive mindset.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.
The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.
Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.
Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus. Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health. Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart. Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek. Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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