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Hello all,

 

Do you provide "Price sheets/menus" for customers? We are constantly providing pricing to customers, writing them down on tickets/business cards. We thought it would be a good idea to create some sort of price sheet with our most popular services- oil changes, fluid flushes, tire services, etc just as a reference for customers instead of taking the time to write out one by one. This would not include actual repairs such as tune ups, brakes, etc.

 

 

Any thoughts or additional ideas? We understand that pricing varies from vehicle to vehicle as well as fluid capacity and type, though we would make some kind of notation **.

 

 

Thanks in advance for your thoughts and opinions!

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Personally, I tend to stay away from price boards. As Joe mentioned, you really should focus on Value not just price. I actually like the customers to ask our service writer prices as it gives my service writer an opportunity to sale that service, to highlight the features and importance of the service and ask for the sale. Something as simple as an oil change for example....if on your menu board it says Oil Service $35.97 when the customer walks in for an inspection instead of them asking "hey how much is an oil change" in which you could reply $35.97 and that includes up to 5 quarts of oil the oil filter, tire pressure checked all you fluids topped off and a full vehicle checkover (which sounds better to the customer and makes them think they are getting more bang for their buck) you leave them looking at the board and thinking man that is high...I can get it cheaper at xyz and never even discussing it with your advisor.

 

My advisor has asked me in the past to post some prices (i.e. Minimum Diagnostic charges etc) but because of the above reasonings, we did not do that.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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