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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

Price Sheets


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Hello all,

 

Do you provide "Price sheets/menus" for customers? We are constantly providing pricing to customers, writing them down on tickets/business cards. We thought it would be a good idea to create some sort of price sheet with our most popular services- oil changes, fluid flushes, tire services, etc just as a reference for customers instead of taking the time to write out one by one. This would not include actual repairs such as tune ups, brakes, etc.

 

 

Any thoughts or additional ideas? We understand that pricing varies from vehicle to vehicle as well as fluid capacity and type, though we would make some kind of notation **.

 

 

Thanks in advance for your thoughts and opinions!

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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End

I word of caution with regard to price. There needs to be a balance between being profitable and competitive. However, you need to be very carful you don't promote price over value. Two of the same services can be priced differently and yet the higher price may have more value. For example: If you sell a set of tires that includes lifetime rotation, flats fixed free and nationwide road side assistance, those tires can be sold at a higher price due to the value to the consumer. Longer warranties is another way to differentiate your services and not worry too much about price.

 

With regard to transparency with customers, again we need to position our business not like every other business. We do not sell commodities, like milk and eggs. We sell service. Sell the job: the benefits that the customer can get from you, that cannot be gotten from another shop.

 

Think of Starbucks, you are not buying a cup of coffee, Starbucks has more perceived value in the mind of the consumer, so price is not an issue. Of course there is one more marketing element: Starbucks targets its profile customer, those that are willing to pay.

 

I hope I am making sense. I have been on both sides of the price equation. For me: Be competitive - Be profitable.

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Personally, I tend to stay away from price boards. As Joe mentioned, you really should focus on Value not just price. I actually like the customers to ask our service writer prices as it gives my service writer an opportunity to sale that service, to highlight the features and importance of the service and ask for the sale. Something as simple as an oil change for example....if on your menu board it says Oil Service $35.97 when the customer walks in for an inspection instead of them asking "hey how much is an oil change" in which you could reply $35.97 and that includes up to 5 quarts of oil the oil filter, tire pressure checked all you fluids topped off and a full vehicle checkover (which sounds better to the customer and makes them think they are getting more bang for their buck) you leave them looking at the board and thinking man that is high...I can get it cheaper at xyz and never even discussing it with your advisor.

 

My advisor has asked me in the past to post some prices (i.e. Minimum Diagnostic charges etc) but because of the above reasonings, we did not do that.

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