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Hello all,

 

Do you provide "Price sheets/menus" for customers? We are constantly providing pricing to customers, writing them down on tickets/business cards. We thought it would be a good idea to create some sort of price sheet with our most popular services- oil changes, fluid flushes, tire services, etc just as a reference for customers instead of taking the time to write out one by one. This would not include actual repairs such as tune ups, brakes, etc.

 

 

Any thoughts or additional ideas? We understand that pricing varies from vehicle to vehicle as well as fluid capacity and type, though we would make some kind of notation **.

 

 

Thanks in advance for your thoughts and opinions!

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Personally, I tend to stay away from price boards. As Joe mentioned, you really should focus on Value not just price. I actually like the customers to ask our service writer prices as it gives my service writer an opportunity to sale that service, to highlight the features and importance of the service and ask for the sale. Something as simple as an oil change for example....if on your menu board it says Oil Service $35.97 when the customer walks in for an inspection instead of them asking "hey how much is an oil change" in which you could reply $35.97 and that includes up to 5 quarts of oil the oil filter, tire pressure checked all you fluids topped off and a full vehicle checkover (which sounds better to the customer and makes them think they are getting more bang for their buck) you leave them looking at the board and thinking man that is high...I can get it cheaper at xyz and never even discussing it with your advisor.

 

My advisor has asked me in the past to post some prices (i.e. Minimum Diagnostic charges etc) but because of the above reasonings, we did not do that.

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  • Have you checked out Joe's Latest Blog?

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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