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Posted (edited)

Let's start off by stating I am not a sexist, on the contrary I'd love to find the "right" female service writer.

 

Now my story-

Last year I hired a female service writer that had NO experience in the automotive field, I started her from scratch hoping she wouldn't bring any "bad habits" from other shops. I set up a training ramp program for her, first I had her do the BG webiners. . Then for 3 months she didn't sell any work, she strictly build estimates, had her go out after every inspection and figure out what the problem was, and what, why it needed to be fixed. How the system works, and how it'll benifit the customer. She also went thru the ATI service writer classes. She's been with me for a lilttle over a year now, but I can see the frustration, she has a very hard time selling work, she's nervous and she use "ummm" a lot when she's talking to the customers.

 

We role play calls before she calls the customer, but when she makes the call she freezes. I also have some phone lines that are on a recorded line and she seems to do ok on getting the customer to come in, I'll give her credit for that.

 

The issues-

She's not motivated, sits on her bottom, I have to remind her for a lot of things, doesn't get the feel for shop flow, doesn't want to go out and chat with the techs on what the required repairs are. She's on her phone to much, or surfing the web, and she makes next to nothing in sales. If I am gone the shop suffers. The hard part she's family, how do I get rid of her to

Leave??? In a nice way?? Or maybe I'm not a good teacher???

 

So my question is, has anyone had any luck with a female writer or this industry going to stay male dominate.

Any input would be greatly appreciated.

Edited by Chuy Reyna
  • Like 1
Posted

Chuy,

I've been down this road. I think the blank canvas of a service advisor with no previous experience can be a great thing. They do not bring any bad habits to the job, and that is a big plus.

 

It sounds like you are doing a great job of providing the training and investing in someone who is not motivated. Motivation can not be taught, but it can be encouraged. Im guessing this individual is not giving you 100%. After a year with little success, she still has time to sit around, surf the net and hang on the phone? unacceptable !!

 

I would recommend having a heart to heart with her, explain your concerns in detail and exactly what progress is required by setting some benchmarks, for example a closing rate goal, a per vehicle dollar goal with correct g.p. percent needed to prevent her from giving the work away. Give her a daily chore list, starting at opening the office, 10AM, update all customers, track all incoming calls, etc. Give her a detailed to do everyday list, since she needs it. Then also consder changing her pay plan from a livable guarantee that she must be on, to a small base pay complimented by a graduated incentive pay plan. This will ger her to do one of two things, 1. get with the program and apply herself, or 2. she will in quit and find a job that fits her "style".

 

It's so expensive to hire & fire, so it is well worth saving her. She needs to understand you can not continue to run your shop like this, and you and more than willing to help her any way you possibly can.

 

Finally, follow thru with what you tell her. This will get the process moving, and all will be better off for it, your shop, employees, your customers and her as well.

  • Like 1
Posted

What does she like to do? Maybe she should "sell" on your web page/be the webmaster. She can lead female car maintenance classes. She can be your contact to Women's clubs in the area.

Posted

In my two shops, I have two female SWs who are stars. One came from the dealer world, the other worked for the local AAA chain. They have put up with us bringing a lot of change and new processes to their world. I think they would say they have grown and improved as a result. Each has a young female assistant whom they mentor and it's great to see the interaction. The young folks are much more open to new processes and the senior folks take pride in passing down knowledge. Female customers love to find that they don't have to be intimidated by a grumpy old man and male customers quickly learn they are dealing with experienced, knowledgeable advisors. I don't want to sugar coat this - there have been days with each when I wanted to tell them to take a hike and I'm sure there have been days they were ready to walk out, but overall, they have helped us achieve our goals and our customers love them.

Posted

Thanks for the replies! Her and I had a heart to heart conversation. We decided she wasn't fit for the the job. Looks like I'll be running the front for a bit.

Posted

This proves the theory that we should all be recruiting all the time. When you suspect that you have a "square peg in a round hole" problem is when you should start looking for new candidates. Not saying this is what I do. I'm reminding myself.

  • Like 2
Posted

This proves the theory that we should all be recruiting all the time. When you suspect that you have a "square peg in a round hole" problem is when you should start looking for new candidates. Not saying this is what I do. I'm reminding myself.

Business is like fishing. You got to keep your baited hook in the water for employees and customers at all times.

  • Like 1
Posted

This will not affect how I pick my new advisor. I have a list of potential advisors, I always have a active ad for techs and advisors.. I just feel like I need to step in, bring the shop moral back up.

 

 

I miss my customers, and the rush of when I sell a big ticket! I'll start interviewing soon, I'll get tired of not getting lunches real fast!!

 

 

I love the active members!! This is a really good auto shop owners forum!

  • Like 1
Posted

Thanks guys. This was a real good topic and I got allot out of our responses.

 

This is definately the best forumn for any Shop Owner. I get so much help and so many ideas from it.

Posted

Great replies by all!

In the future, I would recommend having a "prospective new advisor" male or female sell some air filters, fluid changes, etc. to see if they can get "comfortable" selling.

 

  • Like 1
Posted

Great replies by all!

In the future, I would recommend having a "prospective new advisor" male or female sell some air filters, fluid changes, etc. to see if they can get "comfortable" selling.

 

Richard, That's a great idea, but I tired that. Trust me I've talked to many shop owners about this, I didn't want all this training, uniforms, etc, relationships she built with customers to go down the drain. I truly now believe the "selling high" has to be in you! If you don't get up and jump, and have a smile across your face when you make a great sale, then your not fit for the position.

Posted

I have found that its not extremely important which gender the service writer is. There are indeed advantages to having a female because of the female customer base factor. The important factor here was that she had hardly any mechanical experience. I agree with not having too many bad habits from previous shops. But that has nothing to do with a lack of mechanical experience. Being a female mechanic/shop owner/service writer myself I would not hire a service writer male or female that had no mechanical background. The selling part is an art....true. But if they have no clue about what they're selling they won't be successful because customers are looking for a reason NOT to BELIEVE a woman anyway due to lack of knowledge alone. If I had my choice I'd choose a female only because they attract the female customers and amaze the male customers when they are knowledgeable. I think that if you make sure the next service writer has mechanical knowledge AND motivation you will be good to go.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
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      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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