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As a New BannerBuzz.com Customer You Get 20% Off Your First Order! Use Code: FIRSTORDER for 20% Off Custom Banners, Decals, Marketing Materials, and Any Custom Print Needs! Offer Does Not End


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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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    • By Joe Marconi
      As we head toward the end of the year and look to 2023, I thought it would be beneficial for all if we share the biggest challenges that are facing auto repair shops. 
      Is it hiring new employees? Employee retention? The economy?  Technology? Or perhaps, finding the right training for your employees? 
      Let's start the conversation and post your biggest challenge! 
    • By carmcapriotto
      Guest host and shop tour with Lee and Kelli Weatherby, Accurate Automotive, Mesa, AZ. Find out how they are expanding their fleet business. Lee and Kelli Weatherby, Accurate Automotive, Mesa. AZ. Previous episodes HERE
      Key Talking Points 
      Started business in 1994 11 lifts, 16 bays R & D- rip off and duplicate ideas Pivot to recruiting fleet business- keep car count steady and allowed them to work as a team with new energy. Who is servicing fleets in their area? Are they just accepting what they are receiving with repair work? Relationships- door to door building connections in person What are you offering that will tip the scale to your favor? Put on their shoes and address their needs.  “Friends Serving Friends”  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • By ASOG Podcast
      Dealing with BAD Customer Service: How to Handle It When You Expand Your Business
    • By carmcapriotto
      TechForce Foundation is a national charity committed to powering technical careers so communities thrive. We are LIVE at AAPEX 2022 with members of the TechForce Foundation to discuss their critical role in engaging with the next generation of technicians . Lisa Evans, Chief Development Officer Keishawn Smith, Student and Advocate for TechForce Jennifer Maher, Executive Director techforce.org Key Talking Points
      The TechForce Network is an online social community and career hub that connects GenZ and Millennials in a way they want to connect – using the TechForce app or online network to find information, explore the career, discover schools, get scholarships, find apprenticeships and jobs, and flex their talents – all in one place.  TechForce collaborates with every willing school, company, association, and nonprofit across all sectors to identify solutions that help future and working techs navigate the career pathway, successfully getting them from pipeline to placement. Food, shelter, and transportation- all involved in the automotive industry Over the next five years, auto, diesel, collision, and aviation combined will need 1 million new technicians to keep up with demand. Last year alone, our tech schools only graduated in auto 29,000 students Networking at AAPEX- CEO’s, executives in corporate companies, manufacturers etc  TechForce was able to give out 1.6 million in scholarships last year and 17 million total since its inception  It’s important for youths that their parents are supportive and help them reach their goals Do you have a career map? To level up? Younger generations want a career path. TechForce provides students & instructors with free, VIP access to races, rallies, shows, & events where they’ll meet employers & be surrounded by the passion of the industry The TechForce Mobile STEM Career Center is a traveling hands-on exhibit designed to engage Gen Z and help them discover the rewarding career path as professional technicians in the transportation field. Part of TechForce’s national workforce development initiative, the Center can be deployed for indoor or outdoor activities and can scale from several hands-on activities to more than a dozen. It features a built-in exterior video wall as well as retractable awnings and two large free-standing shade covers. Technicians need to get certified, trained, to get the right education, for them to be built up the right way ‘Life Happens Grants’- #1 application is for car repair, #2 is for tire replacements Diversity and Inclusion- less than 3% are female technicians, and 52% of the total population is female
      Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      Back in the 1990s, some shop owner's feared that fuel injection, 100 mile spark plugs, the elimination of the Distributor cap, rotor and extended fluid services would be our demise. But, that didn't happen. 
      Now I hear many in our industry state that "There is no needed work on an electric vehicle, they are problem free." 
      My opinion, let's not fall into thinking that the EV car will run forever of even for years without needed service.  The EV still has tires, suspension, brakes, and a whole new area of opportunities. It will be different, but there will be a need for the Automotive Technicians and for repair shops.
      Your thoughts? 
       
       


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