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AutoZone…Mission Accomplished! Your quest to sell parts by offering FREE Check engine light scans has successfully changed the way consumer perceive check engine lights. In the mind of the average consumer, there is little to no difference between a reputable repair shop accessing check engine light codes and a part’s house.

 

At a recent business EXPO in my town, which I attended, dozens of consumers were questioned about the check engine light and if they would take their car to an AutoZone or other parts house if the check engine light came on. Many said they have and would, and many stated “Is there a difference?”

 

So, I guess for you, congratulationsis in order.

 

Obviously I am being funny. But this is no laughing matter. Once the consumer perception is set, it is set in stone. This will make increasingly more difficult for us to explain diag charges.

 

Your thoughts?

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