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Educate Customers Using Crash Repair Info Web site, http://www.crashrepairinfo.com/


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Crash Repair Info is a web site that consumers can go to find information on the complexities of collision repairs. The site can educate consumers on a variety of topics, which builds value, in areas of insurance, salvage parts, shop certification and more. Basically, it’s a site to better inform the consumer should they get into an accident.

 

I don’t know if you checked out this site yet, but you should and give feedback.

 

Is the site useful? Can he used to help market our shops? Will this site build value in the eyes of the consumer?

 

Here’s the site link:

http://www.crashrepairinfo.com/

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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