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Hello everyone,

 

As some of you are aware I'm currently running my shop as a side business. I still have my full time job, but I'm considering going full time with my shop to try and grow it. Well my shop currently is located on an old Hwy meaning it use to be the main hwy but now they've built a bigger hwy. Car count averages 160 per hr where I'm at and there are a lot of neighborhoods around here. My question is, there is a shop available on the main hwy with a lot more car count but the overhead will increase about 50%. Do you guys think I should stay here while I do the transition to full time and try to grow my shop with a cheaper over head or will the increase exposure make it worth it to move. I know it is a difficult questions I'm just trying to get your professional opinions.

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I wouldn't move until you have enough cash set aside to pay the increase for several months until your car count increases enough to afford the move. I was "forced" to move a few years ago long before I had the money or was ready to move and I am still struggling to get under the cost of that move.

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I agree. You haven't gone full time and I'm sure you are still on quite a learning curve... Have you hired anyone? You'll have to learn how to interview. And how to train them to call and make sells. And how much to schedule in one day... There is a lot to learn before just jumping in.

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I'm not an expert on marketing and traffic counts at all. However, while researching our location, I came to find that a Meineke repair franchise location requires a daily traffic count of 20k+ vehicles per day. A more location-dependent business, such as a Denny’s or an IHOP restaurant, requires a higher traffic count in the range of 30k+ vehicles per day.

 

I'm not saying this applies to your shop directly, but I did find it interesting that these franchises will not even consider locations off the beaten track.

 

Sources

2. http://www.meinekefranchise.com/site-submittal

3. http://dennysfranchising.com/siteguidelines.html

4. http://www.ihop.com/about-ihop/franchise-opportunities/international-franchising#05

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I left my shop on my property because a competitor turned me in for a code violation. I picked an expensive shop right on the highway for a 3 year lease. It was 3200sq ft. I out grew it and moved to 8200ft in 2.5 years. I was barely making it before I moved and then turned a profit the first month in the 3200ft building. Now I make even more money in a bigger shop. Sometimes you have to take a leap of faith to get ahead. Be aggressive and commit to whatever you choose. Make it work like failure isn't an option.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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