Quantcast
Jump to content


mspecperformance

How would you approach introducing your business to other businesses?

Recommended Posts

Channeling some more knowledge from the gurus, wanted your take on this guys.

 

Last year we moved to our new location which is about a mile or so from our old location in the neighborhood over. I am located in New York City so being one neighborhood away is almost like being another town over for those who don't live in a big metro area. Anyway I have not really done a great job in making our presence known in the area. Even at my old shop we didn't proactively go out and meet other local businesses and introduce ourselves.

 

I've recently ramped up our "brand recognition" efforts by getting shirts and polos printed up with our logo embroidered. I know probably baby steps for you most of you guys but its little thing we are catching up on now! I've also recently hired a new tech whom is short on common sense but is a wiz at being a theory mechanic and is really a step ahead on the customer service/manners department. Hes from the south so his manners are a breath of fresh air and I have gotten more comments about how much they like my new guy in 2 months than my guys who have been with me for 5+ years!

 

I am basically thinking about taking my new tech on a mini campaign to hand out cards and introduce ourselves with the local business (restaurants, bakeries, cleaners, deli, nail salons, etc). I was also thinking of introducing ourselves with some of the shops in the area. We are German car specialists with a full service shop with tire and alignment capabilities. A lot of shops could potentially be great sources of referrals or farmed out business as a lot of shops don't have alignment machines and the ability to really work on BMW/Mercedes/Audi etc.

 

My question to you folks is what do you think is best way to approach these businesses? Should I send a specific message to them? Do I do more than just give them a few cards? Do I pitch an incentive program?

 

What has worked for you guys?

  • Like 1

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • Article: Diversity Of The Mechanic - - Mechanics knowledge background has evolved just like the cars ... Now if the rest of the population would. . .

      Diversity in Mechanics The days when nearly every driver was aware of what was going on under the hood of their car has faded into the history books. Not only has the driver lost touch with the inner workings of their automobile, the car itself has become more “user-friendly”. There’s no hand crank to twist, no choke lever to pull out, no manual brakes, and anymore, hardly no one rolls a window down by hand or uses a clutch to shift the transmission.   Less and less effort is required by the driver to operate the vehicle.  What was once a series of steps you had to accomplish to start a car has now become automated to the point all you have to do is push a button and the car starts.  Gone are the cold morning starts where you had to pump the gas pedal, crank the engine, then listen to the motor to see if the fast idle had set or not. But, you always had to be careful that you didn’t flood the cold engine, and if you did… that brought on a whole other set of tasks the driver had to accomplish correctly. It’s not just starting the vehicle that needs less driver influence, even parallel parking has become a hands free procedure. Now, with all the cameras and radar systems attached to the car there’s hardly anything to do except be a passenger.  Even then, you’re basked in a climate controlled cocoon with atmospheric controls such as lighting, massage chairs, heated seats, and soothing background music all the while computers and sensors are controlling every movement.           Growing up around car repair shops might have made a difference as to how I look at these complicated thing-a-ma-jigs they refer to as the modern car. They’re not just a ‘car’ anymore.  In my youth it was nothing to see a gang of dads leaning over a hood when something went wrong.  Today, there’s not a whole lot to see.  It’s all plastic covers with various caps and knobs for adding fluids and if you’re lucky there might even still be a dipstick under there too.          Diagnosing and repairing the modern car isn’t quite the same as it was back in the day all the dad’s would gather around the fenders.  Even though the operation of the vehicle has been somewhat automated the repair side of things has gone other way.  Parts swapping, guess until ya get it, and the old ask your uncle Bob what’s wrong with your car is as out of date as the crank start.  But, I still find it rather amazing how the engineers and designers managed to “dummy-down” all the possible problems that possibly could happen to a little check engine light on the dash.  Can you imagine what it would be like if they didn’t? Service lights, warning indicators, and digital messages inform the driver of the severity or condition of the vehicle.  Although, most of the information that appears on the digital screen is more of a generic message or sometimes even displayed as a short message telling the driver of the condition of the vehicle without actually telling them precisely what’s wrong.  Even if it did, who would understand it?  Surely not the driver (in most cases), that’s left up to the service technician.  You know ‘that’ guy.  The one that overcharges you for those repairs you don’t understand or even care to know because you’re far above the educational requirements of a certified mechanic. Of course, anyone who’s been around the business for any length of time will tell you that the days of the grease jockey recharging your air conditioner by slappin’ a can of Freon in your car so you can whiz off to work are about as far gone as 2 ply tires. That’s where diversity between mechanics and the technical advances start to show through.          The technical training for a good mechanic with advanced skill levels can exceed the requirements of most 4 year college degrees. The big difference between the academic degree and the technical school degree is still greatly debated. To me, the requirements of the educational programs differ only in the fact that in an academic setting you’re required a certain level of English, math, and the other various ‘general’ skills for graduation. The trade schools generally don’t have those academic requirements for graduation. The big problem is the non-car aficionados (general public) don’t want to admit that the family car requires a college degree to keep them in tip top shape.  So why would the guy changing the oil need to have a degree?            There’s a very good possibility that a shortage of technicians qualified to work on the modern car is drastically going to increase in the next decade or so.  Of course, ask anyone in the business now and they’ll tell you the average age of the professional mechanic has slowly been increasing to well over 50 years of age.  That might have a lot do with the startup requirements put on the new technicians coming into the field.  To many times a young mechanic gets into the business with those wild eyed ideas that they can fix anything that rolls into their service bay, only to find out their skills sets lack a lot of the required knowledge in understanding the complexities of the modern types of problems their facing.           That brings us back to that college grad again.  They’ve spent a ton of money on their education, and some may never pay those loans off for years, if not decades.  Technical college fees remain low in comparison, and with luck, the average educated technician will have their tuition fees taken care of long before the college grad has theirs paid off.  Here’s something else to think about, while a lot of college grads take on temporary jobs like a waiter while their waiting for their big break into that six figure job they’ve been trained for, most grads of the tech schools are out working in the very field they’ve been trained for.  They might be the college grad on the lube rack, but he’s there, in his field of choice getting his hands dirty and working towards his ultimate goals. Chances are, the mechanic will be at that very restaurant having lunch while wearing their rental uniform covered in the days grease and grime and the waiter…. well, they’re still working for tips.           The real issue for the mechanic’s world is the acceptance of the educational level required and the respect that the mechanic deserves as well as being compensated for said education and skills needed.  I do believe, in time, the shortage of trained-qualified technicians will turn into an increase in wages across the board. Which is just what the industry needs to draw in those new faces to the service bays.  All this can start back in high school.  Somebody needs to tell the school guidance counselors that being an automotive mechanic is a trade with high expectations and compensation, not a last resort job for those undesirable individuals that didn’t pass their SAT’s.               View full article  

      By Gonzo, in AutoShopOwner Articles

      • 3 replies
      • 273 views
    • Location, Location.... Location?

      So we are looking at moving our shop to a really nice shop here in town that has some amenities that we are very excited about but I got to talking with the landlord about the past few shops that had been in there and he told me that he didn't think this location could sustain a $70-80 labor rate. He thought that was probably why the last shop didn't stay busy enough to keep the doors open.   I have always thought that while location can be a great plus that it really truly depends on how you package things and how well you do with marketing and advertising. Ive always seen that good customers will travel a little bit just to come to a shop they like.   What do you all think? How much value should I put in what the landlord was saying? How much does location truly have to do with a shops success? How far will customers travel to come to a good quality shop they love?

      By ncsvoboda7, in Auto Repair Shop Management Help? Post Here!

        
      • 24 replies
      • 1,709 views
      • 7 replies
      • 769 views
    • Am I crazy or ambitious? Or both? Looking at opening 3rd location, just opened 2nd 3 weeks ago...

      Long story short, been in business about 2 years and started mobile. Current location for about a year, just opened up a second location about 3 weeks ago- HUGE step for me. In my area, auto shop locations are REALLY REALLY RARE. There'll be months before a single shop will pop up for lease. Well.. I was looking for auto equipment on craigslist and stumbled upon a listing of a shop moving and selling all his lifts. Found the location on loopnet- 5 bays, previous business extremely successful, great location, great price too.... 1st location hit record sales this past week, 2nd new location held its own (divided by week, came out on top after expenses). I got both stores running self sufficiently. I am pretty much maxed out and I hate taking out loans but I have a line of credit available.  Am I crazy to want to do this? 

      By Jay Huh, in Auto Repair Shop Management Help? Post Here!

      • 37 replies
      • 2,980 views
    • WHAT PERCENTAGE ARE YOU GUYS GETTING OFF FROM YOUR SUPLLIERS ?

      I use advance auto for my main supplier and they are giving me 15% off.  Does this sound about right ?

      By sparkerauto, in General Automotive Discussion

      • 27 replies
      • 1,277 views
  • AutoShopOwner Sponsors



×