Quantcast
Jump to content
    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
Joe Marconi

Do women really get quoted higher prices?

Recommended Posts

An article in National Oil & Lube News tells about a recent study conducted by the Kellogg School for Management at the Northwestern University. The study found that women, who don’t appear knowledgeable about repair costs, may end up paying more money. The study was conducted in collaboration with AutoMD.com

 

They had men and women call for prices for a radiator replacement on a Camry. They concluded that women, although informed on the “market price” of a radiator prior, were quoted higher prices than men.

 

Is it me? There are more holes in this story and survey than a hunk of imported Swiss cheese!

What is the reason for this survey? How was it conducted? What shops were called?

 

Please, enough already with bashing repair shops. Do they really think that there are enough shops out there that are going to give prices over the phone? And, those that did, how can they give an accurate estimate?

 

Did all the men and women stick to the same script? And what the heck is “Market Price.” What are well selling, Striped Bass off the docs at Montauk Point?

 

I never conducted a survey, but know a lot of shop owners, and I can’t see shops around the country quoting women higher prices than men! Are there are few bad apples? Probably. But there are bad apples everywhere.

 

Let’s have a survey on how many shop owners and techs stayed late on a Friday night to make sure a soccer mom had her minivan ready and safe for Saturday’s game!

 

Here’s a link to the article. It’s short. Please read it and tell me how you feel.

http://www.noln.net/article/august-2013/study-women-quoted-higher-prices-auto-repairs-more-successful-negotiating

Share this post


Link to post
Share on other sites

We allow visitors to read the first post of each topic. To read this post, please login or register for a membership. 

  • Like 3

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By tylerl
      Hey guys looking for a little advise for people that have been in my situation. We are a smaller shop but really starting to transition to doing more volume in the past 2 years. Been in business for 10 years now and currently have 2 full time tech's and myself. I manage most of the office and service writing stuff and even occasionally help wrench in the back when required. Looking to hire a service advisor soon to help with the work load on the counter.
       
      Currently we just use a a mix of excel spreadsheets for invoicing and customer history, as well as Google calendar. My questions is will I see a big benefit from moving to a all in one management program? Is it worth the monthly fee's for a smaller outfit like mine? 
       
      Should mention we are in the powersports arena (mostly boat repair with some other rec equipment) so some of the platforms out there are not 100% tailored to our industry with the ones that are not offering up everything you would get out of a automotive program. Thanks in advance for the help!
    • By AutoShopOwner
      Massachusetts voters are deciding in this year’s election on whether they---and not the vehicle manufacturers---have control over the repair data generated by the vehicle they purchased.
      The Auto Care Association and the Coalition for Auto Repair Equality (CARE) have supported efforts by the Massachusetts Right to Repair Committee to obtain public support for ballot Question 1, which would give the consumer choice in vehicle repair. 

      “While the battle has been hard fought and expensive, the Auto Care Association is pleased that the most influential publications in the state have seen through the negative advertising campaign being funded by the vehicle manufacturers and have unanimously urged their readers to vote ‘yes’ on Question 1,” said Bill Hanvey, president and CEO, Auto Care Association. “We trust that voters in the state will agree with these publication that the right to repair is important and that advances in vehicle technology should not be used to limit the ability for owners to have their vehicle repaired by the shop of their choice."

      These “‘Yes’ on Question 1” endorsements include: 

      The Boston Globe on Oct. 13 declared, “The reason the new Right to Repair measure should pass is simple: It is inherently unfair for car manufacturers to have sole access to a vehicle’s mechanical data, because it gives their dealerships an advantage over independent auto-repair shops. That ultimately hurts consumers, because with limited options come higher prices.”

      The Boston Business Journal on Oct. 15 maintained, “Without the ability to repair cars equipped with wireless electronics, repair shops will see declines in business in coming years as car owners are forced to get repairs done at more expensive dealerships. In the end, more of the millions of dollars that Bay State residents spend every year to fix their cars would go to out-of-state manufacturers. More neighborhood car-repair shops will go out of business."

      The Sun Chronicle on Oct. 21 stated, “…we think the opponents of the law have done themselves no favors by overhyping the risks it poses. For example, the ‘No’ campaigners lean heavily on a statement from ‘Jane Doe Inc.,’ a Massachusetts advocacy group against domestic violence and abuse. But, on its website, that group now says its position on the referendum has ‘evolved’ and, while saying it’s staying neutral, complains that it’s wrong to use the fears of abuse survivors to promote a political position. For that alone, we think the opponents of Question 1 deserve to get their comeuppance at the ballot box.”
      The Berkshire Eagle on Oct. 21 stated, “Question 1’s opponents had ample opportunity to explain why this lobby should keep a monopolistic grip on your car’s telematics. They instead spent their campaign dishonestly fear-mongering in an attempt to distract consumers from asking why carmakers should be able to flout the spirit of the extant Right to Repair law to drive more repair jobs to their dealership garages. Hopefully voters will see through this charade.”
       
      For more information about the Right to Repair ballot initiative in Massachusetts, visit massrighttorepair.org.
      Source: https://www.autobodynews.com/index.php/northeastern/item/21245-right-to-repair-ballot-initiative-endorsed-by-major-massachusetts-news-publications.html?start=1
    • By Joe Marconi
      Most of are familiar or use the more popular Automotive Business Management systems, such as MItchell 1 or RO Writer.  
      However, there is a lot of concern among many shop owners that these companies in particular are not meeting the needs for the modern automotive repair shop. 
      What system do you use and/or what systems have you checked into that look promising? 
       
    • By Joe Marconi
      I know it's not going to be Back to School as usual this year, but there will be increased traffic on the road as more people perform school-related errands.  It's your obligation to your customers and the community to make sure the roads are safe.
      Many people have neglected their cars the past few months, making a lot of opportunity for your shop.  
      Get your Fall/Back to School marketing plan in place today!
      Want to share ideas?  Even Better! 

       
    • By Elite Worldwide Inc.
      Superstar shop owner and Elite Business Development Coach Ed Cushman shares an excerpt from a book that will change the way you view leadership.
       
       
      For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ed through Elite Top Shop 360: One on One Coaching

      View full article


  • AutoShopOwner Sponsors

×
×
  • Create New...