Quantcast
Jump to content


Smoke Signals - - - What the customer is telling you, may not be what they really are saying....


Recommended Posts

 

Smoke Signals

I've been to numerous lectures, classes, and seminars on advanced automotive training. These classes not only show a technician the ins and outs on the latest systems, but also the technical skills needed to properly diagnose and repair today’s cars. I consider it a must for any diagnostic or line mechanic to attend these events. You’ll learn so much from them. But there is one side of the business that doesn't get any class time, (at least none that I've found.) and that’s how to deal with the complexities of what’s behind the steering wheel… the driver. That, I'm afraid, is something that only comes with experience. A lot of times the owner can be harder to diagnose than the car. So I pay attention to anything that might be of potential help in diagnosing the car, or that will help me figure out what angle the owner is up to.

Any given day at the shop I can find instances where reading the signals is just as important as performing the repairs. I've had all kinds of crazy smoke blown in my face after running a repair shop for so long. From a guy who wanted me to back date his invoice for two years ago. (Puff, puff… the smoke is in the air.) That way he could avoid paying any penalties for not getting the car tagged. Ha! Nope! Ain't happenin’! To a lady who searched through the city business owners records at the court house, so she could find my home address and bring her car over to me at 2 o’clock in the morning…. Because it was making this strange sound, but she didn't want anyone to know she was driving such an old beater. Seems she was trying to keep up with high society, but wasn't doing such a good job of it. Going to the shop during business hours made her vulnerable to her rich friends’ prying eyes. Yes, there were some smoke signals to pay attention to… (Could be what she’s smoking ?)….and no, I don’t fix cars at 2 am especially at MY own house!

Another good example was this couple who came in with a 25 year old Cadillac that they had taken to several different independent shops and to the dealer as well. All I heard was how much they spent, how much things costs, and how it never got repaired. The more they told me, the more the smoke signals grew. They clearly didn't understand how their car works, or cared to learn how it works, or paid any attention to anyone with said knowledge of how it works. Their mind was made up as to what was wrong.

First thing they told me was how the dealer was too expensive, and how they had been given a laundry list of things that needed repaired. Instead of deciding which was the most important or the most critical to repair they stuck to their own homemade diagnoses; … Every problem with the car was related to one thing. But, they didn't know what the one thing was… that’s why they brought it to the dealer. (The smoke is getting pretty thick right about now.) They expected the dealership to wave their magic wand and all would be perfect again. (Didn't know the dealership had one of those... gotta get one for myself.) My guess is that these folks have been misled somewhere in the past, and now they aren’t buying any answers from anyone.

 

Some of the issues could be related to a no start condition, like... the bad battery, faulty starter, loose clamps, or even the factory security systems not working, while other problems were a result of age and poor maintenance. The car wasn't in pristine condition, as they led me to believe. I would say it was more like barely hanging together, and that’s only because the rest of the bolts haven’t fallen out yet.

 

From one shop to the next, on and on their story went. To make matters worse things like the alternator and the starter motor were of such low quality that their condition was always in question. Now I've got to explain to the owners not only the difference in the quality of parts, but how lumping all these problems from the squeaking driver’s door to the front end rattle are not related to each other, but are separate problems. (I’m seeing smoke far off in the distance… troubles comin’.)

 

By now the smoke signals are telling me, “You will see this car again... and they are NOT going to be happy customers.” A few weeks later, I was right, and an aggravated owner called to give me an earful, “It's doing the same thing.”

Once the car was back in the shop it was clear it wasn't doing the “same thing”, but was another one of those long lines of issues that needed attention. I've gotta admit, I did expect it though. Those smoke signals were very clear that I would have another clash with this couple. Eventually, after a rather lengthy Powwow the smoke did clear, and all is well now.

 

There’s no doubt these smoke signals come in all kinds of various ways. Sometimes it's an old customer that you've known for years. They saunter up to the service desk, and tell you they took their car to another shop, but after spending a ton of money the other shop couldn't fix it. Now they’re back to have you take a look at it.

 

I'll ask, “Why didn't you bring it here in the first place?”

 

Their answer, “I was trying to save some money on the car repair. Some guy (there's that some guy again) told me this other shop had pretty good luck fixing this sort of stuff, and they were cheap, too. But now I paid them for all these parts that they put on, and it still doesn't work.” (??? “LUCK” ??? Seriously, that’s this cheap shops niche? Luck? I guess analyzing, diagnosing, and correcting the problem isn't part of their business strategy. He’s lucky I don’t have smoke coming out of my ears!) There’s a huge billowing smoke signal in the air on this one. It’s saying, “I don’t have enough spare cash to fix my car correctly, so I was gambling on the results at the cheaper shop… and I lost.”

 

It does take a bit of effort to read between the smoke and haze sometimes. But, doing so, you might find yourself better prepared, or in a better frame of mind to deal with the next situation. Classes are great to teach a tech. how to do this job, but life itself can teach a lot more about the people around you. It’s when those smoke signals are saying … “There’s a Loose Nut Behind The Wheel” … you’ll be glad you paid attention to the signs.

 


View full article

Link to comment
Share on other sites

We, as an industry need to create more consistency. And that starts with intense training and for shop owners, a deep understanding in what it takes to run a business.

 

I have been toying with the idea of creating a PAC and an association. I am now doing the exploratory and defining work to see if I can achieve world domination with it. :) But seriously, it is not until we define what we want out of this industry that we will see fundamental changes.

Link to comment
Share on other sites

  • Have you checked out Joe's Latest Blog?

         4 comments
      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Charging for Diagnostic Time Do you charge for research? Specialization Productivity  
      Thanks to our Partner, NAPA AUTOTECH napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.
      Talking Points
      There is a point where marketing is handed off to sales How to you set the tone for the phone call What to do when someone calls asking for a price How to handle callers who think they are calling the dealership or another shop? What to do with price shoppers How to handle it when you’re on a call and get another call What to do when you’re on a call and you get a walk-in What information you should get from a caller How to ask for the appointment  
      How To Get In Touch with The Institute
       
      Website - https://www.wearetheinstitute.com/ 
      Online training - https://www.gearforshops.com/ 
      Facebook - https://www.facebook.com/Iforabe 
       
      How To Get In Touch with Shop Marketing Pros
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
       
      Thanks to our partner, RepairPal. Visit the Web HERE
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry's perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities. Justin Kidd, iScan Technical Support Manager. IndustryAttends.Com
      David Macholz, Trainer, Technical Training Program, WORLDPAC, Inc, Academic Chair, Suffolk County Community College. Dave’s previous episodes HERE.
      Show Notes
      (00:02:30 - 00:03:37) The challenges faced by the automotive industry in terms of technician retention and the importance of certification. (00:04:19 - 00:06:17) Dave talks about his research on the relationship between automotive certifications and earnings potential, and the need to change the perception of the industry and promote it as a high-tech profession. (00:07:46) Discussion on the recent announcement of funding for EV charging infrastructure by the Department of Energy. (00:10:02) Importance of embracing new technology, formal education, training programs, and certification pathways to keep up with the increasing complexity of cars. (00:11:09) Slow rollout of EV programs in schools due to difficulty obtaining EVs and safety concerns. The need to replace the existing curriculum with new courses. (00:17:21) Industry Attends (IndustryAttends.Com), a website that provides a single non-biased place for the automotive industry to find training and education events and how it can help technicians and shop owners plan ahead and budget for the year. (00:21:32) How to get involved in a college advisory board and how community colleges need guidance and support from the industry. (00:22:31) Industry Attends, a free platform to post training events, and how to promote them through social media and email lists. (00:26:43) The history of ASE certification
      Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections      
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Recorded Live at Vision 2023, Carolyn Coquillette, founder of Luscious Garage and CEO of Shop-Ware, discusses rebranding her business from Luscious Garage to Earthling Automotive. She talks about the challenges of choosing a new name and logo and moving to a new location. Earthling Automotive will also be a training center for EVs and hybrids.
      Carolyn Coquillette, Earthling Automotive, San Francisco, CA. She’s also the Founder and CEO of Shop-Ware. Listen to Carolyn’s other episodes HERE.
      Show Notes
      Rebranding from Luscious Garage to Earthling Automotive- the process of rebranding her business, including choosing a new name and logo. Moving to a New Location- Carolyn talks about moving her business to a new location that is outside of the congested area of San Francisco, making it easier for customers to access. Earthling Automotive Training Center Carolyn discusses using the old location for EV and hybrid training Electric and Hybrid Cars- the increasing popularity of electric and hybrid cars, the commitments of automakers, and the impact on the automotive industry. Carolyn's Year as the ASCCA President- challenges your leadership skills to activate and inspire people that are volunteers, collaboration, what is motivating? Support from shop owners and corporate partners Carolyn's time management- Carolyn talks about the importance of time management and how she balances her time between her repair shop and Shop-Ware. Shop-Ware- Carolyn talks about her role as CEO of Shop-Ware and how the team she has built allows her to continue innovating in her own repair shop.
      Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
         
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...