Smoke Signals - - - What the customer is telling you, may not be what they really are saying....
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By carmcapriotto
Charging for Diagnostic Time Do you charge for research? Specialization Productivity
Thanks to our Partner, NAPA AUTOTECH napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.
Talking Points
There is a point where marketing is handed off to sales How to you set the tone for the phone call What to do when someone calls asking for a price How to handle callers who think they are calling the dealership or another shop? What to do with price shoppers How to handle it when you’re on a call and get another call What to do when you’re on a call and you get a walk-in What information you should get from a caller How to ask for the appointment
How To Get In Touch with The Institute
Website - https://www.wearetheinstitute.com/
Online training - https://www.gearforshops.com/
Facebook - https://www.facebook.com/Iforabe
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry's perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities. Justin Kidd, iScan Technical Support Manager. IndustryAttends.Com
David Macholz, Trainer, Technical Training Program, WORLDPAC, Inc, Academic Chair, Suffolk County Community College. Dave’s previous episodes HERE.
Show Notes
(00:02:30 - 00:03:37) The challenges faced by the automotive industry in terms of technician retention and the importance of certification. (00:04:19 - 00:06:17) Dave talks about his research on the relationship between automotive certifications and earnings potential, and the need to change the perception of the industry and promote it as a high-tech profession. (00:07:46) Discussion on the recent announcement of funding for EV charging infrastructure by the Department of Energy. (00:10:02) Importance of embracing new technology, formal education, training programs, and certification pathways to keep up with the increasing complexity of cars. (00:11:09) Slow rollout of EV programs in schools due to difficulty obtaining EVs and safety concerns. The need to replace the existing curriculum with new courses. (00:17:21) Industry Attends (IndustryAttends.Com), a website that provides a single non-biased place for the automotive industry to find training and education events and how it can help technicians and shop owners plan ahead and budget for the year. (00:21:32) How to get involved in a college advisory board and how community colleges need guidance and support from the industry. (00:22:31) Industry Attends, a free platform to post training events, and how to promote them through social media and email lists. (00:26:43) The history of ASE certification
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at Vision 2023, Carolyn Coquillette, founder of Luscious Garage and CEO of Shop-Ware, discusses rebranding her business from Luscious Garage to Earthling Automotive. She talks about the challenges of choosing a new name and logo and moving to a new location. Earthling Automotive will also be a training center for EVs and hybrids.
Carolyn Coquillette, Earthling Automotive, San Francisco, CA. She’s also the Founder and CEO of Shop-Ware. Listen to Carolyn’s other episodes HERE.
Show Notes
Rebranding from Luscious Garage to Earthling Automotive- the process of rebranding her business, including choosing a new name and logo. Moving to a New Location- Carolyn talks about moving her business to a new location that is outside of the congested area of San Francisco, making it easier for customers to access. Earthling Automotive Training Center Carolyn discusses using the old location for EV and hybrid training Electric and Hybrid Cars- the increasing popularity of electric and hybrid cars, the commitments of automakers, and the impact on the automotive industry. Carolyn's Year as the ASCCA President- challenges your leadership skills to activate and inspire people that are volunteers, collaboration, what is motivating? Support from shop owners and corporate partners Carolyn's time management- Carolyn talks about the importance of time management and how she balances her time between her repair shop and Shop-Ware. Shop-Ware- Carolyn talks about her role as CEO of Shop-Ware and how the team she has built allows her to continue innovating in her own repair shop.
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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