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By Joe Marconi in Joe's BlogA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
By Joe Marconi
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As leaders, we all know that culture is important, but how often do we take the time to really analyze and shape it? Culture is the company's personality, starting with the leadership team. Michael Smith discusses the significance of culture and offers advice on how to become a better leader. However, toxic culture can hold a company back. Michael advises leaders to identify toxic elements and people in their company and take action to eliminate them. He emphasizes that leaders must be held accountable for the core values and purpose of the company, and they must take action to ensure that the company's culture aligns with these values. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Watch Full Video: HERE (00:03:07) The Number of Shops in the Industry is Shrinking. Michael Smith discusses the number of shops in the automotive aftermarket industry and how it is shrinking due to consolidation. (00:05:41) Culture Starts with the Leadership Team. (00:07:12) Advice on Becoming a Better Leader and Finding the Purpose of the Business. (00:08:52) Starting a Culture. The importance of core values and purpose in building a strong culture from day one. (00:10:47) Assessing Your Culture. Methods for analyzing and assessing the current state of a company's culture, including surveys and AI data collection. (00:13:06) Eliminating Toxicity. Strategies for identifying and addressing toxic elements within a company's culture, including difficult decisions about high-producing but toxic employees. (00:15:56) Importance of culture. Michael Smith emphasizes the importance of culture in the automotive aftermarket industry and how it starts with the leadership team. (00:19:08) The power of coaching and networking.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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Recorded Live at Vision 2023, Tomi Oliva discusses the importance of training, the need for shop owners to understand the strengths of their employees, and the future of the industry, particularly with the rise of electric vehicles. Tomi Oliva, San Jose Automotive Center INC, Trained by Techs. Tomi specializes in Advanced Diagnostics, Hybrid Systems maintenance and repair, Module reprogramming and installation, and Emissions repair. Tomi's previous episodes HERE Show Notes
Importance of Training and Evolving [00:03:02] The importance of training and evolving in the automotive industry, and the need for shop owners to understand the strengths of their employees. Playing to Employees' Strengths [00:04:19] The importance of recognizing and playing to the strengths of employees in the shop, and how it can benefit the business. Tommy's Evolution in the Industry [00:06:09] Tommy's personal evolution in the industry, and the importance of evolving to stay relevant. Specializing in diagnostic work [00:09:54] The importance of specializing in diag work and not trying to be a one-stop-shop for all automotive services. Qualities of a great diagnostic tech [00:12:20] Apprenticeship programs [00:13:22] The benefits of having an apprenticeship program and the potential for apprentices to find work with other shops in the industry. Flat Rate vs. Salary [00:16:55] The importance of shop owners being willing to pay for training and investing in their employees Corporate vs. Mom and Pop Shops [00:18:20] Comparison of the automotive industry to the food industry in Chicago, discussing the pros and cons of corporate vs. mom and pop shops, and the need to set a higher standard in the industry. Lessons from Tommy's Father [00:20:24] Reflection on the lessons learned from Tommy's father, including the foundations for hard work and responsibility, and the importance of reflecting on those lessons after they are gone. Mobile Business [00:21:54] Discussion on the profitability and challenges of mobile business in the automotive industry. Marginal Shops [00:24:03] The impact of mobile business on marginal shops and the need for some of them to go out of business due to the information gap. Trained by Techs [00:26:35] The birth and evolution of Trained by Techs Technology Horizon [00:28:06] The importance of paying attention to the technology horizon, specifically EVs, and the need to embrace them in the industry. Tommy Oliva's Superpower [00:28:41] Positive effects of COVID-19 [00:30:35] The positive effects of COVID-19 on society, including increased awareness of health and wellness. Advice for technicians and shop owners [00:31:33] Advice for technicians and shop owners, including not being afraid to demand things from employers and finding the area of the industry that they enjoy the most.
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By ASOG Podcast
Chris Enright's Big Choice: Tech or CSR? | What Short-Form Content Is Doing For His Business!
By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
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