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Posted

Be glad they thought enough about you to call. DON'T burn that bridge. Send him a Thank You for his Business and referrals card right now. I ve got people that don't spend any money to speak of in my shop that have referred THOU$AND$ of dollars a year worth of jobs to me. B)

Posted

I agree with Frogfinder :) Have a chiropractor that my whole family goes to that has his own personal guy who does all the work on his cars. He has told me so and since I respect his choice I don't bother him about it. But this chiropractor's staff all come to us and have our cards on their desk and refer work :)

Posted

We have all been there... I've asked people to no longer patronize my business because I saw that i was being used.

 

Truth is that I regret those instances, I no longer take a defensive position and i treat everyone who calls or walks through the door as if they are my best customer. I've learned that from my dad who has been doing this successfully for 30 years.

 

 

 

If I can avoid it, I will not give price over the phone for something I have no knowledge of and not checked out. If we tell a regular customer who is in for service that the timing belt needs to be replaced and she calls back to get a price, that’s a different story and those jobs are money in the bank. Why? They are already our customer and there is that trust/relationship factor. But to blindly give someone a price on something that we have not inspected, based on what they think they need, over the phone, just does not sit well with me.

 

The other day, an acquaintance through the Local Chamber of Commerce, called me for a price on a brake job for his Land Rover. Why someone who owns a Land Rover needs a price is another story. So, after a few questions and explaining to him the reasons why I should inspect the car prior to giving a price, he pleaded with me and I caved in and gave him an estimate. A few days later I called him and left a message and he has not returned my call. This happened once before with this guy when he needed a price on tires. He never came in for the tires either.

 

I do plan on speaking to him at the next chamber meeting. He owns a local pharmacy and I am going to politely ask him how he would feel if the next time I shop in his store I asked the price of his deodorant, toothpaste, cough drops, medications and other items BEFORE I purchase them.

Posted

Be glad they thought enough about you to call. DON'T burn that bridge. Send him a Thank You for his Business and referrals card right now. I ve got people that don't spend any money to speak of in my shop that have referred THOU$AND$ of dollars a year worth of jobs to me. B)

 

 

I agree with Frogfinder :) Have a chiropractor that my whole family goes to that has his own personal guy who does all the work on his cars. He has told me so and since I respect his choice I don't bother him about it. But this chiropractor's staff all come to us and have our cards on their desk and refer work :)

 

 

I don't think Joe is referring to someone who sends customers to him but rather someone who he has had the opportunity to meet and pursue a business relationship with, another business owner who probably should be treating Joe how he would like to be treated.

 

 

Joe I totally understand your frustration. It's almost as if people do not want you to make money.

 

 

There is no right or wrong answer on this one. These and many other situations that we find ourself in have to be taken on a case by case basis. The truth is most of the phone calls for price do not turn into jobs whether you give the price or not. Some people are just harder to work with than others. Let's face it we're all business owners who have to watch our finances and for most people price is always at the top of their priority list. There were a couple of times where people came in and if I acted how I did in the past I probably would have wrote them off as "not my target customer" but by changing my attitude and resisting what I really wanted to do I "pursued the relationship" with a customer that brought his own part and hounded me about the price. I'm now working on car #4 with this customer and I have gained his trust and am charging what I need to. But yes there are those people who will just not be your customer no matter how hard you try....

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  • Have you checked out Joe's Latest Blog?

         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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