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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By carmcapriotto
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida's second location.
Tatsu Tsuchida, Toyko Automotive, Costa Mesa and Placentia, CA. Tatu's previous episodes HERE
Watch Full Video Episode HERE (00:00:01) Tatsu Tsuchida talks about his experience owning an all-makes and all-models auto repair shop. (00:03:44) Tatsu Tsuchida discusses his marketing strategy for his all-makes and all-models auto repair shop. (00:07:44) Tatsu talks about his experience taking over an existing business and the challenge of transitioning to a new team. (00:09:34) Tatsu discusses the difficulty of easing immigrant parents out of business and his own exit strategy. (00:14:40) Tatsu Tsuchida talks about the inspiration behind the Fast and Furious movies. (00:16:03) Tatsu Tsuchida tours his 10,000 square feet auto repair shop in Costa Mesa, California. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By carmcapriotto
Get a behind the scenes interview with Kristi and Donnie Hudson on their trifecta award winning year in 2022 as the NAPA AutoCare Shop Owner of the Year, Women in Auto Care Female Shop Owner of the Year and AAPEX Shop Owner of the Year. Jason Rainey and Joelle Pollak from NAPA AutoCare also join the conversation. Jason Rainey, Vice President, NAPA AutoCare. Jason's previous episodes HERE Joelle Pollak, Director of Sales and Marketing, NAPA AutoCare. Joelle's previous episodes HERE Kristi and Donnie Hudson, Troy Auto Care, Troy, MI. Kristi and Donnie's previous episodes HERE Key Talking Points
2022 NAPA AutoCare Center of the Year 2022 Female Shop of the Year 2022 AAPEX Shop of the Year Mentorship with Joelle has helped Kristi come out of her shell- two way street NAPA Business Development Group (BDG)- gives fellow shop owners facing the same challenges each and every day to get together and share strengths and weaknesses. Learn from each other with best practices. Save your strength, save your tools, save your funds, and put them into the community that supports you. Kristi was the only female in their BDG group in the beginning. She encouraged the wives to get involved. There are now 7 wives heavily involved in the day to day business of their husband’s shop. Donnie and Kristi brought 24 of their leadership members to AAPEX Kristi’s goal is to get into schools, supply kids with the proper equipment Kristi went to vocational school in automotive, graduated and worked as a lube tech at a gas station. She applied to a local community college, and her instructor said, “Sweetheart, you’re in the wrong room.” The school counselor and the dean all told her she needed to find a different career. Switched to EMT and firefighting, where she met Donnie, and eventually transitioned to working in the shop on the front counter and now runs her own shop. Troy Auto Care has 7 females that work within the organization and 7 apprentices
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
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By Joe Marconi
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By carmcapriotto
Unless you’ve been living under a rock, the technician shortage is the hottest topic and challenge in our industry. My guest Cecil Bullard from The Insitute has a plan to solve the technician shortage. It involves a $20 increase in your labor rate and how that money gets distributed. Sounds too good to be true? Good! Cecil Bullard, President of the Institute for Automotive Business Excellence. Listen to Cecil’s previous episodes HERE. Key Talking Points From Cecil's White Paper
Recent surveys and articles in the industry point to the fact that 73% of shops need to hire one or more employees in the next 12 months and that for 85% of those, it would be a technician As much as 29% of the technicians are over 55 years old, and they are aging out of the industry Only 15% of our industry is under 35 while 29% is over 55 Every Automotive Service and Repair Business in North America will move their labor rate up $20 per hour tomorrow. We use $10 of this to increase the pay of every technician and/or mechanic working in our shops immediately. We make it financially appealing to come into our industry by moving the wages up substantially. If every shop (or 90% of the shops) do this, it would change our industry for the better dramatically. We start new technicians that are learning at $25 to $35 an hour or $50K to $70K per year (a real living wage where they can support themselves and buy tools), and we pay veteran A-technicians $45 to $65 per hour or $90K to $130K. We take $5 of the increase and make sure we have a full benefits package. Medical, vacation, dental, a reasonable amount of sick days, a good retirement plan, all national holidays off with pay, including Thanksgiving, Christmas and New Year’s, as well as anything that other professional jobs offer. We take the other $5 of the increase and join a non-profit organization that will market to the mothers and fathers out there (and potential technicians) and let them know that being a technician in a modern shop is a cool job, is financially viable and every bit as professional as becoming a lawyer, doctor, dentist, programmer or professor. Lastly, every shop owner books an appointment at a college, auto tech school, or high school and ‘volunteers’ their time to talk to the students, teachers, and administrators about our incredible industry. The Institute Summit
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
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