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Oil Change Sticker Printer Recomendations


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  • 4 weeks later...

If I can chime in here... have you considered using that simple oil change reminder as a marketing tool? I know you're probably going to jump on me because there's no money in oil changes...but follow me for a minute.

 

Instead of just using this as a reminder, why not make an offer like:

 

"Get your next oil change within XXX miles of ___________<the next service> and get $X.XX off - or - get free fluid top off - or some other simple give-a-way to get the customer BACK to you.

 

Is it going to make a huge difference? Probably not. But that's what marketing is all about.

 

Do you want 40 new customers a month? Well, there isn't anybody on the planet that can tell you the one strategy to do that. But I've got 40 ways that will get you at least 1!

 

Remember, the worse number in business is "1". You need multiple strategies to work together. I didn't say expensive or complicated - just multiple ways of attracting and keeping customers.

 

Hope this helps!

Matthew

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  • 1 month later...
  • 2 weeks later...

Joe; Any idea weather Shop Key (which is a Mitchell system) has a system like this?

 

Oh, and a smart man once told me, "None of us can make a living doing oil changes, but I'm convinced that if we can see them every three months for their oil changes, we'll get their repair and maintenance work too. It keeps us fresh in their mind" I believe him.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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