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Oil Change Sticker Printer Recomendations

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  • 4 weeks later...
JustTheBest Rising Star

JustTheBest

Posted
Posted

If I can chime in here... have you considered using that simple oil change reminder as a marketing tool? I know you're probably going to jump on me because there's no money in oil changes...but follow me for a minute.

 

Instead of just using this as a reminder, why not make an offer like:

 

"Get your next oil change within XXX miles of ___________<the next service> and get $X.XX off - or - get free fluid top off - or some other simple give-a-way to get the customer BACK to you.

 

Is it going to make a huge difference? Probably not. But that's what marketing is all about.

 

Do you want 40 new customers a month? Well, there isn't anybody on the planet that can tell you the one strategy to do that. But I've got 40 ways that will get you at least 1!

 

Remember, the worse number in business is "1". You need multiple strategies to work together. I didn't say expensive or complicated - just multiple ways of attracting and keeping customers.

 

Hope this helps!

Matthew

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  • 2 weeks later...
GENUINE Enthusiast

GENUINE

Posted
Posted

Joe; Any idea weather Shop Key (which is a Mitchell system) has a system like this?

 

Oh, and a smart man once told me, "None of us can make a living doing oil changes, but I'm convinced that if we can see them every three months for their oil changes, we'll get their repair and maintenance work too. It keeps us fresh in their mind" I believe him.

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