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Oil Change Sticker Printer Recomendations


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  • 4 weeks later...

If I can chime in here... have you considered using that simple oil change reminder as a marketing tool? I know you're probably going to jump on me because there's no money in oil changes...but follow me for a minute.

 

Instead of just using this as a reminder, why not make an offer like:

 

"Get your next oil change within XXX miles of ___________<the next service> and get $X.XX off - or - get free fluid top off - or some other simple give-a-way to get the customer BACK to you.

 

Is it going to make a huge difference? Probably not. But that's what marketing is all about.

 

Do you want 40 new customers a month? Well, there isn't anybody on the planet that can tell you the one strategy to do that. But I've got 40 ways that will get you at least 1!

 

Remember, the worse number in business is "1". You need multiple strategies to work together. I didn't say expensive or complicated - just multiple ways of attracting and keeping customers.

 

Hope this helps!

Matthew

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  • 1 month later...
  • 2 weeks later...

Joe; Any idea weather Shop Key (which is a Mitchell system) has a system like this?

 

Oh, and a smart man once told me, "None of us can make a living doing oil changes, but I'm convinced that if we can see them every three months for their oil changes, we'll get their repair and maintenance work too. It keeps us fresh in their mind" I believe him.

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  • Have you checked out Joe's Latest Blog?

         3 comments
      Got your attention? Good. The truth is, there is no such thing as the perfect technician pay plan. There are countless ways to create any pay plan. I’ve heard all the claims and opinions, and to be honest, it’s getting a little frustrating. Claims that an hourly paid pay plan cannot motivate. That flat rate is the only way to truly get the most production from your technicians. And then there’s the hybrid performance-based pay plan that many claim is the best.
      At a recent industry event, a shop owner from the Midwest boasted about his flat-rate techs and insisted that this pay plan should be adopted by all shops across the country. When I informed him that in states like New York, you cannot pay flat-rate, he was shocked. “Then how do you motivate your techs” he asked me.
      I remember the day in 1986 when I hired the best technician who ever worked for me in my 41 years as an automotive shop owner. We’ll call him Hal. When Hal reviewed my pay plan for him, and the incentive bonus document, he stared at it for a minute, looked up, and said, “Joe, this looks good, but here’s what I want.” He then wrote on top of the document the weekly salary he wanted. It was a BIG number. He went on to say, “Joe, I need to take home a certain amount of money. I have a home, a wife, two kids, and my Harly Davidson. I will work hard and produce for you. I don’t need an incentive bonus to do my work.” And he did, for the next 30 years, until the day he retired.
      Everyone is entitled to their opinion. So, here’s mine. Money is a motivator, but not the only motivator, and not the best motivator either. We have all heard this scenario, “She quit ABC Auto Center, to get a job at XYZ Auto Repair, and she’s making less money now at XYZ!” We all know that people don’t leave companies, they leave the people they work for or work with.
      With all this said, I do believe that an incentive-based pay plan can work. However, I also believe that a technician must be paid a very good base wage that is commensurate with their ability, experience, and certifications. I also believe that in addition to money, there needs to be a great benefits package. But the icing on the cake in any pay plan is the culture, mission, and vision of the company, which takes strong leadership. And let’s not forget that motivation also comes from praise, recognition, respect, and when technicians know that their work matters.
      Rather than looking for that elusive perfect pay plan, sit down with your technician. Find out what motivates them. What their goals are. Why do they get out of bed in the morning? When you tie their goals with your goals, you will have one powerful pay plan.
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