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Joe Marconi

Who is Your Real Competition?

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We talk about competition all the time, but who do you think is your number one competitor. I may be partial to my fellow repair shop owners and actually have a great relationship with other shops in my area. We often help each other. In fact, we have a business alliance group of 20 to 30 TECH NET shops in the area that actually meet periodically and brainstorm ideas to help each other.

 

For me, my biggest competitor is the new car dealer. They are lowering prices in an attempt to get cars in their bays, offering free oil changes and other maintenace services, are dirt cheap on some tire lines and are advertising to work on all makes and models. Plus, some dealers are open extended hours, including Sat and Sun!

 

What are your thoughts, who is your competition?

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