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Selling Automotive Diagnostic Work


Dr.Dave

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Hey guys its been awhile since I posted I finally got my shop up and running,so I've been real busy learning the ins and outs.I need to get help with some ideals for selling diag/computer /ck engine lights.I know its not ideal work ,but hears the deal for some reason i.m getting a flood of "can you check my ck engine light?"now being new I don't like to turn away customers ,there all new customers and I have had alot of expeirence and luck fixing them knock on wood.Buy I'm not so good that it doesn't take awhile i try to be through so it takes awhile .I need a up front pay menu and stradagy alot of these car have multple code and multi problems the people arn,t getting them looked at right away.Somtimes I fix one system and let the costomer take it and a diffrent code comes back but now the fix is more obvious,those people didn,t get a another diag charge just the fix charge and they were ok w/ that.Is that Is anybody rnning into this and or have some Ideals I could incorperate?

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Great Tire Deal

This is an interesting piece by Mitch Schneider on diagnostic charges:

 

http://www.autocarepronews.com/Article/80377/mitch_schneider_at_any_rate.aspx

That is a great artical with some new and reinforced ideals, think I'm almost there.But I need some more help selling it up front .It seems like poeple have a hard time paying for what they don't know,or they got burned before,seems they think most shops don't have the experience that it takes.I have experience and equiptment and Idenifix that seems to stream line diag time but still I know somtimes it can take a while to get into some weird problems.As a tech we always tryed to keep the diag open or first we need to fix this symtom/system first type approuch ,but dealing with costomers/money I'm not sure of the best way.My shop has a advance auto that checks obd11 codes free.Somtimes I think I should start with the 1.5-2.0 hrs to cover my time and somtimes I wonder if I should start with .5 hr to just look and let them know that I can get them a direction and hopfully sell the diag. now that I what the poss causes are and what I might be looking at as fars as tests.Any input guys

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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