-
Similar Forum Topics
-
Customer's buying their own parts
Hey guys. I'm new to the forum and was looking for this subject but couldn't find it. Sorry If I'm posted something that's already been discussed. I own a brake shop in Austin, TX. We do anywhere from 10-20 brake jobs a day. We only do brakes so I don't know how much full service auto shops deal with this problem but... Customers are constantly calling in claiming they've bought the best parts or they want to provide their own parts because they've done research and know what is best. This drives me crazy. First of all they don't know whats best. Then after being told no they get offended and act like tons of shops allow this. What is the best way to handle these customers? Just send them away? I'll quote them a price using our parts and they act as though its a rip off. What shops are doing this for their customers? I feel like I'm letting jobs get away from me. Any experience with this?By Jonathan Ganther, in General Automotive Discussion
- 78 replies
- 3,734 views
-
Article: Zombie Cars - they're coming (updated older story)
Zombie Cars “Brains, Brains, we need Brains!” Zombie cars? What’s a zombie car? Way back, when we used points and condensers and later the basic electronic ignition systems, cars didn’t need brains (ECM – Electronic Control Module), but that all changed in the mid 70’s on some imports and pretty much on everything else by the time the 80’s came around. Some of these brains were only cursory, and didn’t actually control the car, but merely watched for emission issues, while others played a major role in the actual ignition spark or fuel delivery systems. Most of the engines in those early years, still used the same basic type of distributor setups (with a few exceptions) as their earlier counterparts that used the old tried and true points and condenser type of ignition systems. During those cross-over years it was rather easy to slap a different distributor in it, or change the existing points distributor over to electronic ignition (which worked quite well by the way). These days...it’s not that easy. These computer systems have become so entangled into the engine functions and nearly every other system that it’s impossible to bypass the fuel or ignition systems as we did years ago. However, there are still a lot of people out there that have hung onto some of the cars from that era. Most likely they've been kept parked alongside the garage as a future project or hung onto for some sentimental reason. Some (very few) are in great shape, others… well, they look like zombies already. What makes them zombies? The brain… the brain… they need brains! Just this past week I had several of these faded paint monstrosities lined up in the parking lot. (They never come alone… always in a pack.) For starters an old dilapidated 1986 Dodge pickup with a slant six. This old rusted, tilting to one side relic had been at another shop for a tune-up, but as the story was told to me by the owner, the other shop tried to start it when a fuel line ruptured and caught the old truck on fire. Luckily, they managed to get it out, but the damage was already done. The main harness from the firewall to the distributor, coil, charging system, blower motor, oil sending unit, temp. sender, and the starter wiring were completely melted into an unrecognizable mass of plastic and copper. It was my job to bring this dilapidated hulk back to life. However, the original spark control computer had melted as well, and was unusable. Worse yet, the brain was discontinued eons ago with no replacement parts anywhere to be found. This zombie needs a brain, and there doesn’t seem to be an easy way to get one. At this point the only solution was to do away with the electronic brain and try to refit the old slant six with a much simpler ignition system from a decade earlier if at all possible. A lobotomy if you will. (Dr. Frankenstein would be envious.) Then there was this 2002 Mustang that moaned and groaned while dragging one foot into the shop. It needed a new BCM (Body Control Module). Call the dealer, call the parts warehouse, call everybody! Anybody! Is there a brain for this car? Nope, discontinued. Seems this particular BCM was a rather rare brain out there in zombie land, and at the time, nobody was setup to rebuild them. It seemed this car was destined to wander the city streets with the rest of the zombie mobiles. At the same time this was going on, in comes a 1982 Ford Bronco with the original Variable Venture carburetor still on it. Ok, not a brain, but just as bad. It qualifies as a zombie for sure. Trying to find a suitable replacement these days is a challenge. Ten or twenty years ago this would have been no problem to find a carb. kit (if you dared) or the Holley conversion kit for it, but not today. This trend of bringing back the dead looks like it’s only going to turn into the next zombie apocalypses. As these electronic systems get more and more complex the likely hood of your family truckster turning into a zombie is just a matter of time as each new model comes out. In some ways, I believe the manufacturers have thought this out long before there was a potential of these cars becoming zombies. In my youth it was nothing for me and a few friends to grab an old car out of a junk yard and raise it from the dead. Ya just had to throw a few shots of gas down the carburetor, add a few wires and a fresh battery and fire it up. The rust would fly, the engine would clatter, the smoke would billow out from under the hood, as the exhaust roared out of every crack in the manifold. Those days are long gone now. They may have engineered a longer lasting engine, better paint, and for the part, the interior can hold up to the ravages of time, however, the electronics, are their weakness. Although, these zombie mobiles seem to be coming out of hiding more often than ever before. Reviving some of these early electronic zombies may happen, but on the other hand, it may be a futile effort. The truth of the matter is… these resurrections are not as easy to do as it was so many years ago. There are countless problems that have to be overcome to bring some of these rusted heaps back among the living, especially if you’re in an area that requires emission testing. Just trying to bypass some of those early electronic brains when a replacement part can’t be found can be a real challenge. The good news is that there are a lot of guys out there tearing these brains apart and rebuilding them. But even then, there are some zombie cars that will never make it and eventually die from the lack of a brain, while others wander aimlessly from shop to shop still searching for their elusive electronic gray matter. Even after you manage to find a brain for these living dead vehicles it’s likely something else is going to go wrong. After all, being cast aside for so long, all the hoses, belts, and gaskets have dried up. Something will more likely fall off just like you would expect from any other zombie wandering around. And, you know, just as soon as the latest zombie joins the living something will undoubtedly come tumbling to the shop floor. Whether it’s coolant, oil, a belt, or perhaps no#2 connecting rod, something is not going to stay in place. Just like in every zombie movie I’ve ever watched,.one of them will always have an arm or leg falling off. It sure seems that these zombie cars follow right along with that same affliction. It’s safe to say, these relics of the early electronic era of the automotive world are in some respects the car equivalent of a zombie: half dead, half alive…and in search of a brain they may never find. So don’t be surprised if you’re at the next traffic light when an old faded-rusty-dented car with a shattered windshield, screeching brakes, with plumes of dense low hanging smoke creeping along with it, don't be alarmed, it’s just another car beginning its transformation into a "ZOMBIE CAR".
View full articleBy Gonzo, in AutoShopOwner Articles
- 5 replies
- 127 views
-
Article: Defining Your Ideal Customer
We all have our favorite customers. You know who there are. They’re the ones that throw their keys on the service counter in the morning and say, “Do what you need to do and I’ll see you at 5 p.m.” They never question your price, they trust you and they keep coming back. But does that person define your true profile customer? The answer is probably yes. But it’s not the only criteria. It’s a little more complicated than that. Defining your true profile customer starts with you. It starts with who you are, why you are in business and the culture of your company. By the way, determining your true profile customer has nothing to do with excluding certain people due to their income level. The young 23-year-old college graduate who sets aside part of her paycheck to shop at Whole Foods does so because she believes in the company and for what they stand. It’s not about what she “supposedly” can or cannot afford. She is Whole Foods’ profile customer because she aligns herself with that brand. And Whole Foods welcomes her with open arms. Many of my profile customers endured tough economic times during the Great Recession of 2008. They lost their ability to pay for some of the things they previously could afford. What they didn’t lose was their loyalty to my company. So, what did we do? We helped them through that difficult time. We helped them manage their car care needs better, offering services that would save on fuel, reduce repair costs, and reduce breakdowns. We showed them how to squeeze every mile out of their tires and brakes. We took care of them and we still do to this day. We consider them family and we don’t turn our backs on family. One thing we didn’t do, and will never do, is compromise on price to get a job. That would not be fair to all my customers, my employees or the company. With regard to pricing your services and repairs, it’s a delicate balance between being profitable and competitive. But I don’t know of any shop that prefers a customer walk away or sends someone to another shop because he or she cannot afford a particular price. A smart service advisor will give options, prioritize the work needed, and offer finance options. If you’re a startup company, your doors are wide open to everyone. You need customers and car counts, and you need them right away. But as your business matures, you begin to realize that not everyone is your customer. And there’s nothing wrong with this realization. As you build your customer base, you begin to see that there are customers that respect the work you do, align themselves with your culture and appreciate what you do for them and for the community. They become your profile customers. Let’s say you sponsor a youth baseball team in your area, help out at community events and involved with local fundraisers. You will become known as the business person that cares about the community and children. That’s making your business stand out among the rest. As you define who you are, you also attract those that want to do business with you and support your brand. While I do recommend treating everyone the same, I don’t recommend trying to be everything to everyone. That’s not a sound marketing strategy—that’s a recipe for failure. Defining your customer and targeting your market does not isolate consumers. It actually increases market share. Here’s an important fact: In your geographical area, automotive shops basically do the same thing; they repair and service automobiles. So, how is a consumer going to choose you over another? You need to stand out. You need to be different. You need to build a brand culture and establish a marketing position that will make people take notice. By the way, every successful company, large and small, understands its true profile customer and creates a marketing plan on attracting them. One last thing: When you build a business around your culture, you put the focus on your brand and the value you provide. This strategy is one of your pathways to success. When you combine value with culture, you will have an enduring and profitable company. If you want to build a great company, ask yourself these questions: Why are you in business? What’s your life’s purpose? Your culture? Build a marketing strategy and a brand message around the answers to these questions. Not all people will take notice, but your profile customers will. This story was originally published by Joe Marconi in Ratchet+Wrench on August 3, 2018
View full articleBy Joe Marconi, in AutoShopOwner Articles
- 0 replies
- 113 views
-
Article: Sempri Fi - My traditional Memorial day weekend story.... leave a comment
Semper Fi Bob was well into his late 80’s when I met him. He’s quite the talker, and he’ll never run out of things to tell you. I like old Bob. We have a few things in common, not much because of the years between us, but just enough that we can relate on quite a few subjects. We both served in the USMC. Of course, the years we served were decades apart, but even with the differences in time served, we still could “talk-the-talk” like two old veterans who just got their discharge papers. Bob had a problem with the horn buttons on his ‘92 Buick. It was the kind of horn that has its buttons and the air bag all built as one piece. He didn’t have the money to replace the entire airbag, but he did want to get that horn working somehow. I thought I could get it to work even if I had to “rig” something up, but that was OK with him. With his advancing years catching up with him, his hands weren’t the best. Most of his strength had faded with time, and so did the ability to straighten his fingers all the way out. I had to come up with a way that he could hit the horn button with the palm of his hand, rather than with a finger tip or thumb. Not a big deal, actually if he didn’t mind the look of an old style horn button attached to the edge of the air bag (so it didn’t interfere with the air bag operation) it could work just fine. Now Bob, being Bob, talking was his gift, and finding somebody with a little military background, and stuck in the driver’s seat of his car was all he needed to tell one of his stories. Bob hopped in the back seat and leaned over to watch what I was doing. As I worked on his new horn button, he told me all about his time in the Marine Corps. Fascinating story; I could have listened for hours. In fact, I made sure I took long enough for him to tell his story in full and without any interruptions. He told me about his time in Korea, in Inchon actually. It was a cold winter when he was there. A bitter cold wind and heavy snow was only part of the horrific condition he had to deal with. He went on in great detail how he was just a young kid who didn’t know a thing, and how you would be talking to someone one minute and the next minute the fellow Marine sitting right next to him froze to death. When he told me that part of his story I had to stop and turn to him to ask, “That really happened, just like that, Bob?” With a stone cold look on his face he said, “As sure as I’m sitting here talking to you, my friend.” I don’t think he was kidding. He was dead serious, but it was as if he was telling me a story from a distance, but at the same time, a story where he was actually there in the mountains of Inchon still fighting the bitter cold. I think it’s a way for time and age to allow a person like Bob to separate themselves from what was probably a terrible event in their life. I certainly have never experienced some of the things he was telling me about, like the chow, the hours of watching for the enemy, or how his boots didn’t have much in the way of insulation, so you put on as many socks as you could along with any straw or grass you could find. Bob made a point to tell me that if you needed to run to the “head” (bathroom for all you none GI type) … well, you tried to wait as long as you could, because exposing yourself in that kind of cold could be the end of you… and I don’t mean just “your” end that’s exposed. I finished up my little project and gave it a try. It worked just fine. “Hop up here Bob, and see if you can make it work like this,” I told him. Bob made his way into the driver’s seat and gave his new horn button a try. A gleam came over his face, beaming from ear to ear. He had to try it a few more times, and each time the smile kept getting bigger and bigger. “Don’t you know I needed that horn! Mercy, there’s some little kids in my neighborhood who get out in the street to play, and I just want to toot my horn to let them know I’m coming. Thanks partner, ya done me right.” The old Marine got out of his car and opened his wallet, “How much do I owe ya?” “Bob, it was an honor to do this job for you. I can’t take a thing.” “You most certainly are, Marine!” he said to me as he palms a twenty in my hand. “Thanks Bob, I appreciate that, but I really appreciate the stories. You know I write a column for a magazine, and I think I’d like to tell your story if that’s OK.” “Sure, not a problem. Go right ahead. I think I’d like that.” You don’t shake hands with Bob, because of his crippled hands; his way of shaking hands is to “bump” knuckles. Good enough for me. It’s the thought that counts. Then Bob turns to the car sitting in the bay just in front of his car. With whatever strength he had, he did his best to straighten one finger and point at the car in front. “I’ll never get over seeing this,” he said. It was a Kia Sportage in for a no start condition. I made the assumption it was because it’s a Korean car, and I thought it must be bringing back some of those painful memories he had as a young man. “I understand where you’re coming from Bob, it’s a Korean car. I understand completely; it’s something your generation had to deal with on the battlefield where your friends had died. I’m sorry it brings up some bad memories for you.” “That ain’t it,” he said as he walked closer to the car, and pointed directly at the name branded on the back door, “Killed – In – Action.” I think my knees buckled a bit when he said that. I didn’t know what to say next. Bob waved good-bye, and pulled his car out of the shop, and tooted his horn as he made his way down the street. I see old Bob once in awhile, still driving the same car, still tootin’ his horn. I don’t think I’ll ever forget his story of how he served our country. He’s one of the last of that generation, a much simpler time, before computers, before cell phones, and when KIA stood for only one thing. I’m proud to have served my country, I’m even more proud to have met a great man like Bob. We should all be as lucky, and we should all remember what his generation and many others have done to keep this country free. So the next time you see a Kia, think of it as something other than a car, think about my friend Bob. Then, say this to yourself: Semper Fi Bob, Semper Fi.
View full articleBy Gonzo, in AutoShopOwner Articles
- 2 replies
- 185 views
-
Article: Real or Reality - Some of these reality TV automotive shows just don't cut it in the real reality of car repair
Real or Reality TV Have ya noticed all the reality programs on TV these days? There’s a reality show for every subject you can think of... and probably a few you never would have thought of. From high society in the big city to the suburbs, and even some from way … way back in the woods. They can be quite entertaining, funny, and sometimes pretty strange. Now, I’m not much on which rich neighbor is doing what with which rich neighbor or who makes the best moonshine, but what I do know is a few things about the automotive repair world. I've been to check a few of those shows out. Although, from my side of the wrench, as a professional mechanic, I take a completely different view of them. In my opinion, some of these reality shows are far from 'real' reality, and I’ve certainly watched a few that I didn’t even make it past the first commercial break before I flipped the channel to something else. It’s not so much the cars; it’s how they go about restoring them that gets to me. They’ll start off with somebody flashing a wad of cash, and then they buy some old relic, tow it to their garage and present it to the crew. The crew will have this shocked look as to what was just dropped off or they’ll have their own ideas about how nuts their boss is for even thinking about taking on this relic as a project. That's about the time the boss gives them the lowdown on what his/her vision is of the latest acquisition. Which, usually consists of a full tear down and rebuild, but they only have a few weeks to do it all in. By the end of the show there's a gleaming fully restored work of art that (for the sake of reality TV) there is already a buyer or two ready to shell out some ridiculous amount of money for it. But the shows that really irk me are the ones that use the “all-nighter” approach to car repair. They’ll completely dismantle a car down to the last nut and bolt and in the length of one long commercial break they'll have all the mechanical, electrical, vacuum systems, interior, instrument panel, brakes, transmission, rear-end, engine, cooling system, heating systems, glass, and a full paint and body mod completed in less than 72 hours. (I can't find a lot of those parts in less than 72 hours) And, the best part, (or biggest guffaw on these shows) is during the final reveal. They drag the new or previous owner into a warehouse and surprise them with their refurbished car. Off to the side, just out of the primary camera view, is the entire crew that has spent the last three days with no sleep looking as fresh as a daisy. I'm in awe of the crew to say the least, not one of them is covered in grease, has half of their shirt untucked, no fresh cuts or scraps, not a single bandaid in view, and not one of them showing any effects from sleep deprivation. Simply amazing… gotta love it... must be some of that TV magic. I’ve done my share of all night marathon repairs before and quite frankly, by the time the sun comes up I’m not the most coherent guy with a lug wrench in his hand. Hey, they call it “Reality TV” but, as this arm chair quarterback sees it……. it doesn’t seem all that realistic to me. I’m sure the entire staff are some of the finest mechanics, bodyman, electrical gurus of the automotive world, but I highly doubt you can turn out a truly professionally restored vehicle in that short amount of time. There has to be a huge number of short cuts that are taken to meet the TV deadlines. On the other hand, there are a lot of great automotive reality programs on the television that go to great lengths to show how a modification is installed and go through the process of explaining those mods to the “nth” degree. Any show that portrays the reality of doing the job I do every day in a professional manner I'll sit down and watch it from beginning to end. You want to show me how you install some super cool new rear tail light lenses or wild looking front grill... awesome!!! Or, pulling an engine out of a classic and doing the necessary rebuild on it... super!!! Love that stuff. But, when you try to convince me that you're going to take some car that has been sitting for ten years in the back of some family garage totally neglected and raise it from the dead overnight... ya lost me. Come on, I do resto's all the time and the biggest hassle with any of them is and always been the parts availability. A job comes in the shop, y put it up on the lift and spin the drive shaft only to find out the differential or bearings are shot. It’s not like you're going to run down to the local parts store and pick up a set of bearings for a thirty year old low production car just like that. But, somehow, someway, some of these shows pull it off... (That's TV for ya.) Aside from all the mechanical woes, ya have to consider what the original reason was for the car to be parked for so long in the first place. Nine chances out of ten it's because something was worn out and the replacement part was hard to find, or really expensive to repair. Not every car in the back of the garage is there because someone was collecting it or saving it for a reality show to come by and restore it. In some ways it gives the novice car enthusiast the wrong impression of what it takes to restore a car. Lately I've been doing a lot more restoration projects than I've done in the past and I do believe it's a result of all these reality shows being aired. For that, I thank you. But, at the same time... shame on you! I can't live up to the overnight expectations that seem so possible on the big screen. Even though the customer doesn't mention they have been watching a reality show, you know... they're thinking … “This shouldn’t take that long. It didn't take that long for that guy on TV.” The idea that you're going to resurrect a dilapidated hunk of iron into a show stopper in a short span of time just ain't real reality. And, let's not forget the real big issue.... cost. Now there's some reality for ya! When the customer starts to see the costs, WOW!!! Then the reality of doing a restoration project starts to set in. Makes ya wonder if putting that old rust bucket back in the corner of the garage might be a far better idea than fixing it up. I'm certainly grateful for the few shows that have that “sit-down-with-the-customer” session explaining the cost of the restoration. It does add to the realism and makes it more believable. I’ve got a big “Thank You” to the guys and gals on these shows that portray the automotive world in its true form. It's a pleasure for me as a professional mechanic to see the artistry and talent of another professional on screen. Watching them dealing with a stuck bolt, rusty bodywork, or dodging the fumes from the soldering gun is all part of the real reality. But, I do have to give credit to all the other shows too, they are entertaining, and in some small way add to the resurgence in restorations projects across the country…. The only thing I ask is… keep it real.
View full articleBy Gonzo, in AutoShopOwner Articles
- 2 replies
- 196 views
-
-
AutoShopOwner Sponsors
