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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Can You Have Heart In A Business? #podcast #automotivebusiness #carrepair #autorepairbusiness
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Jim Sennett from AAA focuses on the significance of maintenance in reducing roadside events, the impact of battery and tire issues, and the importance of regular vehicle inspections. He dives into AAA's role in roadside assistance, battery sales, the importance of education in the industry, and the need to shift perception to attract more talent to the skilled trades. Jim Sennett, National Repair Programs Manager, AAA National Show Notes
The importance of testing and replacing vehicle batteries (00:01:00) Discussion about the high number of roadside events AAA responds to each year and the need for proper training and education in the automotive industry. The significance of testing batteries in safety inspections (00:01:59) Highlighting the need to test batteries during safety inspections and the impact of seasonal changes on battery performance. Partnership with NAPA to sell AAA batteries (00:03:45) Discussion about the partnership between AAA and NAPA to sell AAA batteries in NAPA stores and the benefits for AAA members. The need for proper battery testing and maintenance (00:06:32) Emphasizing the importance of testing batteries, especially with the increasing use of technology in vehicles, and the upcoming program "Test Every Vehicle" with NAPA. Promoting the automotive industry as a rewarding career path (00:10:15) Encouraging students to consider automotive technology programs as a rewarding career path and the evolution of training programs in the automotive industry. Addressing the shortage of skilled technicians (00:15:20) Discussion about the shortage of skilled technicians and the importance of promoting skilled trades as a valuable career choice for future generations. The importance of skilled trades (00:16:09) Discussion on the need to eliminate the stigma around trade careers and advocate for skilled trades as a rewarding career path. Challenges of traditional education (00:16:53) Reflection on the value of traditional college education and the need to rethink the education system's approach to learning and career preparation. Apprenticeship programs and earning while learning (00:19:50) Discussion on the benefits of apprenticeship programs, earning while learning, and the potential for launching apprentice programs in partnership with NAPA. Industry challenges and opportunities (00:21:04) Insights into the automotive industry, the need for more technical expertise due to technological advancements, and the potential for growth in the field. Role of independent repair shops and competition (00:28:26) Discussion on the importance of independent repair shops, the role of competition, and the significance of customer relationships in the automotive industry. Engaging with students and education initiatives (00:30:20) The importance of engaging with high school students, promoting automotive careers, and the need for industry involvement in educational initiatives.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Robert Kenny Jr shares his journey from technician to mobile diagnostician and educator. Discussions cover the challenges of technician retention, fair compensation, and the shift towards electric vehicles (EVs). Robert Kenney Jr., Ampd Auto Diagnostic Solutions, and instructor at Hudson Valley Community College. Show Notes
Robert Kenny Jr.'s Career (00:01:03) Overview of Kenny's career and his transition to entrepreneurship. Starting a Shop (00:02:24) Kenny's journey to opening his shop and the obstacles he encountered. Technician Training (00:03:20) The significance of training for technicians and its industry effects. Education and Industry Development (00:03:59) Kenny's role in automotive industry education and growth. Mobile Diagnostic Business Growth (00:06:43) The development of Kenny's mobile diagnostic service and its influence on small shops. Balancing Roles (00:08:00) The challenge of juggling teaching, diagnostics, and shop management. Technician Pay Issues (00:10:03) The problem of technician compensation and its effect on new talent. Accountability and Mentorship (00:11:17) The role of accountability and guidance in business growth. Admitting Failure (00:12:31) The difficulty of acknowledging mistakes and seeking assistance in the field. Mobile Diagnostician Benefits (00:14:16) Advantages of working as a traveling mobile diagnostician. Labor Rate Comparison (00:16:09) Analyzing labor rates and their significance in the industry. Flat Rate System Comparison (00:22:51) Contrasting flat rate systems in various shop types and their technician impact. EV Standards Development (00:24:19) Participation in setting electric vehicle charging standards and curriculum updates. EV Technology Importance (00:25:44) The significance and progress of electric vehicle technology in the sector. Training Importance (00:27:05) The consequences of inadequate training on businesses and the demand for specialists. Robert's Mobile Diagnostic Experience (00:32:12) Kenney shares his enjoyment and insights from his mobile diagnostic venture and time at Gill's Garage. Educational Programs and EV Training (00:32:17) Discussion on Hudson Valley Community College's programs and Bronx Community College's EV class development. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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