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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets.
Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Personal Interaction with Marcus Lemonis (00:03:14) Challenges in the Automotive Industry (00:05:10) Analogy of Automotive and Medical Fields (00:06:27) Three P's of Business (00:08:31) Market Differences: Tale of Two Cities (00:09:40) Demographics and Market Understanding (00:11:02) Adapting Strategies for Different Markets (00:15:35) Customer Service Approach in Monteagle (00:16:34) Community Engagement Strategies (00:20:06) Challenges of Remote Management (00:21:00) Marketing and Community Presence (00:22:00) Geofencing Marketing Tactics (00:22:39) Billboard Advertising Insights (00:24:04) Reputation Management Challenges (00:28:06) Building Customer Trust (00:29:56) Employee and Customer Care Philosophy (00:32:47) Business Name Evolution (00:33:28) Customer Experience and Joy (00:36:07) Upgrading Facilities for Service (00:36:29) Importance of Cleanliness (00:38:03)
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
Watch Full Video Episode
In our Episode Today:
Listeners will recall the Pilot Talk (Episode 34) with Austin Brumfield - and this time our host Craig O’Neill welcomes Austin’s amazing wife, Evangela, to the podcast!
Evangela is a pilot, an Airframe and Powerplant Mechanic, and a missionary.
As mentioned with Austin, the Brumfields are joining Arctic Barnabas Ministry’s (ABM) which will take them and their aviation skills to the remote regions of Alaska. ABM aims to support and encourage those who serve in Alaska, so they don’t decide to leave!
Since do leave after confronting hardship and the remote nature of Alaska- it becomes unlikely for people who cannot leave their remote communities to develop trust with any future newcomers.
The Word of the Day:
Barnabas:
Proper Noun
Meaning: "son of encouragement”
In the conversation listeners will enjoy hearing Evangela share and reflect on a number of topics including:
Her passion for the mechanics of aircraft - and the importance of the A&P license What it is like communicating with your Certified Flight Instructor (CFI) - when you are married to your CFI How speaking through the radio in a solo flight instills a sense of confidence What it’s like to speak in front of churches to raise support Why raising support for living in Alaska is nearly twice as hard as other missions Compelling details about the challenges of remote living and isolation felt by people in the remote regions of Alaska Airplanes as a bridge for communication Also airplanes in general. We do talk a bit about airplanes…
Those who know Craig, know that when he entered college out of high-school - he wanted to become a missionary pilot himself. Meeting the Brumfields later in life when he took up flight lessons in 2021 cultivated a new friendship and a new means to fuel that passion by supporting the Brumfields and welcoming them to share their story.
At Speak Up - we believe stories adjacent to our industry prove to illustrate solutions for our day-to-day situations. A key takeaway from Evangela is for us to remember to be proactive about being a Barnabas in your part of the world!
Don’t just wait to be called!
And be prepared to go this distance necessary to support those who need support!
We hope you’ll follow the Brumfield’s journey - details below!
For more information on Arctic Barnabas Ministry - Check out their site: here
You can follow Austin and Evangela on Facebook, where they post their updates and newsletters by clicking here
Evangela shared a wonderful Youtube video that was produced recently regarding missions in Alaska. ABM serves some of the individuals in the video so it's a great way to visualize the people, places, and need for ABM in Alaska. You can watch it by clicking here.
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By JustTheBest
If you're ready to skyrocket your car count so that you can finally make the money you know you and your family deserves, you're in the right place, because it's never been easier to grow your repair shop, as long as you have the right offers and deals to attract customers.
But I will warn you if you make the same flimsy and lame offers that are just like your competitors, you’re actually making it harder to grow than it ever has been before.
Because I want to make this easy, you’re lucky. Right now I’m starting a brand new Private Case Study Group where I will help 3 repair shops deploy my “Perfect Offer Formula” that lets you generate car count immediately, and if you start today, you can do it before Mother’s Day (May 11, 2025) and continue to do that month after month.
The best part is, you’ll do it all without ever discounting your prices, adding free services, or tossing in Give-a-Ways that only attract the bottom feeders and car owners without money.
In this case study, I’m going to give you the exact formula that you need so you can grow quicker without wasting time trying to figure out how to get car count and what to do next or what offers you should run this month.
Look, there’s only three reasons you’re not getting the car count you want right now…
#1) Either you don’t have a compelling offer that focuses on value -not price
#2) Your offers are just plain terrible and they aren’t what people want or need.
Or
#3) You don’t have the correct packaging or (as we call them, wrappers) for your offer.
What I see a lot of repair shops do is they literally just use flimsy lame offers that look just like what your competitor is doing…
Or they try to duplicate offers the big box auto repair shops are making…
Or they continue to discount their prices… trying to come up with that secret formula that makes some phony illusion of a great deal.
But all of that is just a race to the bottom.
This private case study program's going to solve all of that for you because I'm not only going to literally take you by the hand and show you everything that you need to do, I’m actually going to do it for you!
And this doesn’t matter if you don’t think you can do it, or you’re not good with that math and calculating prices, or even if the last offer or ad you ran was a total big fat loss!
We're actually going to be working together. And I'm literally going to tell you everything you need to do, starting from you spending 20 minutes setting up your pricing profile,
Then I’ll build out your personalized plan,
I’ll be tweaking things and helping you decide exactly what offer to create, and then do all the heavy lifting to create the three Value Wrappers… that make your offer stand out in your market; get car owners to stop and see your offer; then book their job immediately…(not next week, next month, or when they get around to it!) and much, much more
And then after that, you're going to get 30 days of check-ins where you can ask me questions.
I'll ask you to share your sales statistics and analytics so that we can improve them.
I'll send you new ideas for the other 3 Perfect Power Offer Strategies that are proven to work, and even do so much more, and by the end of that, you’ll have the complete “Perfect Offer Program” that will let you stop chasing car count once and for all!
And since I'm going to be coaching you throughout this program for your specific account, know that it doesn't matter what market you’re in; it doesn’t matter if you don’t have one of those fancy main street locations; and it doesn't matter how much marketing experience you have because I'm literally going to be meeting you exactly where you are.
No matter what you need, I'm going to help you do that.
If you need better wrappers (to actually get people to see your offer), I'm going to help you do that. If you need help putting your perfect offer together, I'm going to tell you exactly how you should be doing that differently so that you can skyrocket your car count.
In just the past few months, the typical repair shop that's gone through this program has grown their car count within 15 days of starting, and nobody has ever gained less than 10 new jobs the first month if they implement everything that I show them to do continually. (Your results may vary, depending on how well you follow our directions)
Now, there is one catch.
Actually, there’s three catches.
#1- This is a nationally advertised program across United States and Canada, and it’s limited to only 3 qualified repair shops.
#2- This private case study group is limited to only one repair shop per market. In other words, I won’t compete against myself.
#3- This may be the last time I offer this Exclusive One-on-One Case Study Opportunity to grow your car count immediately - because I'm still only one person, so I can only work with so many shop owners.
The longer you wait to grow your car count, the harder it's going to get started.
Please do not make the mistake that I made, which I literally regret every single day. That is that I didn't start growing car count earlier when I was a shop owner. Car count is the solution to just about every auto shop problem.
So if you don't sign up right now, it could decrease the odds that we can actually work together, because once we get the three shops we’re looking for, I'm going to have to shut this opportunity down.
That just means it's going to be even harder to grow your car count.
Remember, nobody else can provide and guarantee you results before Mother’s Day, Sunday, May 11, 2025, so please stop procrastinating.
Go below, register right now. I cannot wait to help you hit your goals because at the end of the day, you actually have nothing to lose.
I'm literally going to tell you everything that you need to do. You are going to implement it, and you're going to get the results that you want, period.
And oh, in case you’re wondering, there’s no money back guarantee… because this is a totally FREE Case Study Group.
That means there's zero risk to you if you sign up right now while you still can.
https://thecarcountfixer.com/go
Hope this helps! See you in the case study group!
Matthew
"The Car Count Fixer"
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By Joe Marconi
Take if someone who has lived through many uncertain times, this is the best time to bump up your customer experience. Show confidence and and show that you appreciate your customers. This also means showing appreciation for your employees - Happy employees create happy customers.
While there is a lot of uncertainty these days, there is one thing you can take to the bank: With the right positive mindset, staying strong and driving forward, you will be better off in the good times.
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By carmcapriotto
Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.
In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.
Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
Days of the Year
National Calendar
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support. Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation. General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles. Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders. Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May. Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts. National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media. Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes. Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes. National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers. Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers. National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers. RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops. App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops. National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday. Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and providing discounts. National Dance Like a Chicken Day (00:15:59) Call to action for engaging with customers through fun activities. Check Your Wipers Day (00:16:27) Importance of checking wipers before summer travel and educating clients. National Pizza Party Day (00:18:05) Highlighting the fun of pizza party day and community engagement. Armed Forces Day (00:18:28) Ideas for honoring military personnel and their contributions. Memorial Day Awareness (00:18:46) Discussion on the solemn nature of Memorial Day and appropriate observances. National Road Trip Day (00:19:34) Emphasis on preparing vehicles for summer road trips and inspections. National Rescue Dog Day (00:20:13) Celebrating rescue pets and their connection to the auto repair community. World Marketing Day (00:20:48) Encouragement to appreciate and promote effective marketing efforts. Paws and Pistons Campaign (00:22:41) Combining pet care with auto services for community engagement. Prepping for Road Trip Day (00:24:51) Continued focus on educating customers about road trip preparations. Engagement Ideas (00:25:34) Encouragement to share personal stories and engage customers creatively.
Auto Repair Marketing Mastermind (00:26:01) Invitation to join the Facebook group for sharing marketing ideas and support.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
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Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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